The colloquium seeks to address the technological, business, and social challenges and response strategies in the Americas and Europe, in a context marked by the COVID-19 pandemic. 

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey and the Centre d’Etudes et de Recherche Amérique Latine Europe (CERALE) at ESCP Business School extend an invitation to attend the 2021 CERALE-EGADE Business School Colloquium.

This virtual event, sponsored by Institut des Amériques, will take place from September 22 to 24, through the Whova platform, with "Global technological, business and social challenges and response strategies in the Americas and Europe" as the central theme.

Even though the call for papers has already closed, the organizers would like to invite all those interested (professors, researchers, doctoral students, students in general, and members of the business community) to attend the plenary and academic sessions, roundtables, and conferences that comprise the colloquium agenda. 

The event will open spaces for interaction among academic and business community representatives. 

Guest speakers include Silvia Dávila, Regional President of Danone Latin America, and Magdalena López, President and CEO of Renault México.

The scheduled roundtables are "Challenges and opportunities to address trends in higher education," "Exploring the role of unicorns in Latin America," and "Remodeling local and global value chains."

The tracks or academic sessions of the colloquium are:

1. Back to darkness? Intercultural management in an increasingly uncertain global economy
2. International dynamics
3. Finance and macroeconomics
4. Entrepreneurship
5. Leadership and governance: Moving towards an equal future!
6. Family business management
7. Social innovation and sustainability
8. Conscious marketing and retail
9. Public policy, public administration and public service in the digital era
10. Global and local value chains
11. Innovation ecosystems: business and strategic approaches, challenges and opportunities for their evolution

The best works presented at the colloquium will be published in special editions of International Management and Management Research.

The objective of the colloquium will be to discuss the extent to which changes and innovations in progress are likely to place the bi-continental relationship on a sustainable course, considering the three dimensions of sustainability: economic, social and environmental.

This colloquium, which was initially scheduled for 2020, is a continuation of the 2018 CERALE-UniAndes Colloquium "Innovation, Entrepreneurship and Sustainable Development. Rethinking Europe-America Relations in a World of Disruption," held in Cartagena de Indias, Colombia, and the 2016 IdA-EULAC-CERALE Colloquium "Effective Affinities Europe-Latin America and the Caribbean, to Contribute to Sustainable Development," which took place in Paris, France.

Register and buy tickets for the 2021 CERALE-EGADE Business School Colloquium here.

In this new season, guest experts from Privalia México, BIG, Glekk, and Holland & Knight chatted during August with faculty and experts from EGADE Business School and the Tec School of Business. 

By VALENTINA FLORES CÁCERES | EGADE BUSINESS SCHOOL

Internal marketing, omnichannel strategy, finance for SMEs and entrepreneurial families, and the merger and acquisitions market were the topics addressed during August in Business Territory, the podcast of EGADE Business School and the School of Business of Tecnológico de Monterrey.

This month saw the launch a new season of this podcast, whose hosts are Jaime Martínez Bowness, Director of EGADE Business School in Mexico City, and Alicia Galindo, Director of the B.A. in Public Accounting program and research professor at the Tecnológico de Monterrey School of Business.

In case you missed them, here are the four episodes:

Ep. 42 - In marketing, one size doesn’t fit all

Laura Vázquez, Marketing Manager at Privalia México, and Lalo Durón, Partner at BIG and EGADE Business School professor, discuss the role omnichannel marketing plays in customer loyalty.

Ep. 43 - SMEs: healthy finances in times of pandemic

Mario Doria, Director of the consulting firm Glekk, and Federico Trigos, Business Analytics professor at EGADE Business School, explain how to tackle the challenges the pandemic has posed to the finances of many SMEs, affecting the standard of living of entrepreneurial families.

Ep. 44 – Mergers and acquisitions, is there optimism for recovery?

Octavio Lecona, Partner at Holland & Knight México, and Ernesto Lozano, Finance and Economics professor at EGADE Business School, analyze the new reality and opportunities that foster the recovery of M&A operations impacted by the COVID-19 pandemic.

Ep. 45 – The role of internal marketing during the COVID-19 crisis

Eva Guerra, Director of the EGADE MBA in Monterrey and of the EGADE - UNC Charlotte MBA in Global Business & Strategy, underscores the importance of internal marketing in the creation of a positive work environment and the transformation of employees into brand ambassadors.

Business Territory forms part of the Tec Sounds podcast bar, and is available on Spotify, Amazon Music, Apple Podcasts, and Google Podcasts.

Listen to a new episode every Tuesday!

​

The book by the EGADE Business School professor fills a gap by integrating the role of the customer in the ideation process through crowdsourcing.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Rajagopal, Professor of Marketing at EGADE Business School - Tecnológico de Monterrey, addresses the use of collective intelligence for market competitiveness in his latest book, Crowd-Based Business Models. 

The book, published by Palgrave Macmillan, fills a gap by integrating the role of the customer in the ideation process through crowdsourcing.

The author presents thematic discussions with examples of small and large companies across the world. 

“Among many points of interest, crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modeling, and collective intelligence are central to the discussions in the book,” he stated. 

Rajagopal argues in this book that the crowd is the pivot of marketing. 

“(The book) fills the knowledge gap in companies by integrating the customer ideation process in the development of crowd-based business models to achieve performance with purpose and proposes crowd-based business strategies in emerging markets,” he added. 

Rajagopal has authored over 60 books on marketing and rural development and more than 400 research contributions, including papers published in national and international peer-reviewed journals.

The book Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness is available here.

The 2021 MAF National Congress focused on blockchain technology and sustainable finance. 

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Together with international experts, over 100 students of EGADE Business School’s Master in Finance explored the opportunities generated by blockchain technology in the financial sector during the 2021 MAF National Congress. 

The event was held virtually from August 9 to 13, under the following central themes: Blockchain and sustainability; DLT and its applications in finance; integration of blockchain platforms, and digitalization of financial assets.

As an emerging technology, Blockchain has captured the attention of diverse industries worldwide, given its benefits in solving trust issues and the high energy consumption demanded by bitcoin mining. 

Analyzing this technology beyond mining, blockchain traceability consolidates transparency in different processes, increasing trust in supply chains for goods and sustainable production monitoring.

“Through this congress, we seek to inspire students to reflect on opportunities in the field of finance following two powerful trends, digital disruption and environmental, social and governance awareness,” stated Igor Rivera, National Director of the Master in Finance and Director of EGADE - W. P. Carey Executive MBA.

The guest speakers were Gregory La Blanc, Faculty Director, Berkeley FinTech Institute, and Distinguished Teaching Fellow, Haas Business School; Baxter Hines, Chief Investment Officer, Honeycomb Digital Investments, and Security Tokens expert; Baltazar Rodríguez, Senior Architect Blockchain Engagement Leader, IBM; and Sergio Mendez, CEO, BlackRock México. 

Other speakers included Eduardo Rodríguez, ​CEO, Flatstone Capital Markets Inc. and DLT in Capital Markets Advisor; Maria Pia Aqueveque, CEO, Maqueveq & Co, and Digital Assets and DeFi expert; Adriano Silva, Regional Vice-President, Salesforce; and Stefania Di Bartolomeo, CEO and Founder, Physis Investment.

This year, the MAF National Congress enjoyed the participation of diverse generations of Master in Finance students from the Monterrey and Mexico City EGADE sites, the Online Master in Finance, and alumni and faculty. 

Oriol Bonaclocha, President of Mondelez México, and Osmar Zavaleta, Interim Dean of EGADE Business School, discuss the keys to recovery in an EGADE Future Forum series webinar.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

The capacity of organizations to adapt, innovate, and capitalize on the changes produced by the COVID-19 pandemic is key to business transformation in the new reality. 

These were the words of Oriol Bonaclocha, President of Mondelez México, during an EGADE Future Forum series webinar, moderated by Osmar Zavaleta, Interim Dean of EGADE Business School.

In the session “Business reinvention in a challenging environment. Keys for recovery,” the executive explained that the multinational leader in snacks needed to change its business operations and leadership styles in order to reinvent itself as a company.

“(In our operations) we had to change and accelerate. Some of our processes went from being annual, quarterly or monthly to weekly,” he said.

For example, The State of Snacking report, published by Mondelez every year, required weekly updates during the first 20 weeks of the pandemic in order to understand the changes in consumers’ behavior and buying trends.

“We had to be far more agile,” he stated.

In addition, he stated, the company was able to adapt to working in remote teams, thereby assuring business continuity in the most challenging circumstances experienced in the past few years.

“This implies learning how to trust employees to work remotely,” he said.

Referring to the reflections of author Keith Ferrazzi, Bonaclocha commented that, during the last few months of working remotely, he has learned that physical distance has nothing to do with the success of a team.

What makes remote teams win is being able to shrink strategic and affinity distance.

“If we manage to develop our agility muscle in order to change and, at the same time, include the affinity pillar that aligns all our actions, then we will be ready for the future,” Bonaclocha said.

Watch the complete webinar here.

With information from Valentina Flores Cáceres

Their purpose is to enable the search for places that can receive organic waste for reuse, to reduce the waste sent to landfills, and at the same time drive circular business initiatives.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

With the idea of promoting the use of leftover food, students of Tecnológico de Monterrey's EGADE Business School and School of Engineering and Sciences teamed up and reached the semifinal of the 2021 Wege Prize.

This international competition, organized annually by KCAD's Wege Center for Sustainable Design, seeks to encourage undergraduate, master's, and doctoral students worldwide to propose innovative solutions to today's most pressing global problems, creating circular business models.

The team members are:

• Andrea Cantú Garza and Bernardo Bello Castañeda, students of the Ph.D. in Administrative Sciences at EGADE Business School.

• Bertha Leticia Treviño Elizondo, a Ph.D. in Engineering Sciences student, and Iqui Balam Heredia Marín, a B.Sc. in Mechatronics Engineering, both from the Tec School of Engineering and Sciences.

• Israel Zúñiga de la Mora, an undergraduate Mathematics student at Mexico's Open and Distance University.

They presented the project "Recipe for Leftovers", involving donations of food in good condition and a smart trashcan to take advantage of food leftovers in restaurants and reduce the organic waste ending up in landfills.

THEIR PATH THROUGH THE COMPETITION

In the initial phase, 35 teams made up of 175 students, representing 88 educational institutions in 29 countries and 114 academic disciplines, competed.

The team passed this first round, reaching the second-round list of 25 teams. They were then selected among the 11 teams that advanced to the semifinal, where their participation in the competition ended.

During these phases, they enhanced their understanding and research into the problem they had chosen to solve, presented their solution proposal to an international jury, and used the feedback they received to perfect their idea.

Only five teams advanced to the final of the 2021 Wege Prize and the three winners were named last June.

EVOLVING THEIR PROJECT

The idea that they presented for the Wege Prize evolved into the project that today they call “From the Earth to the Earth”.

"The same team still works on the initiative, but the idea was transformed as a result of the comments of the Wege Prize judges," said Cantú Garza.

The doctoral candidate explained that now the project is mainly focused on diagnosing Mexico’s organic waste problem, specifically in the state of Nuevo León.

"We were able to finance the project with a donation from Fundación FEMSA," she explained.

“As part of her research,” she said, “we are carrying out surveys to understand the practices of disposal and use of organic waste in Nuevo Leon restaurants and homes.”

The purpose of the project "From the Earth to the Earth", explained Cantú Garza, is to enable the search for places that can receive organic waste for reuse, in order to reduce the waste sent to landfills.

In addition, she indicated, the project seeks to promote the creation of sustainable business models, with the help of entrepreneurs and/or companies that wish to recycle their waste and give it a second use, either by making compost or livestock feed.

"Our ideal scenario is to make it easy for people to find places that receive organic waste; we also want to trigger circular business initiatives that use this waste as input," concluded Cantú Garza.

EGADE Business School is a founding member of the global network comprised of 32 highly prestigious business schools on five continents.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey renewed its membership for the next three years in the Global Network for Advanced Management (GNAM), the most influential global network of business schools in the world.

By the unanimous vote of the 32 member schools, the renewal was officialized within the framework of the 19th GNAM Deans and Directors Meeting, held on June 3rd this year.

GNAM is made up of highly prestigious business schools on the five continents, such as Yale School of Management, London School of Economics, ESMT Berlin, HEC Paris, Haas School of Business, and Saïd Business School, among others.

The global network’s mission is to drive innovation and create value by connecting leading global business schools, and their faculty, students, and alumni.

In GNAM, each member benefits from the perspective and intellectual contributions of all the others, in order to transform global business education and break paradigms in favor of cross-disciplinary innovation with a global impact.

GNAM’s most representative program is Global Network Week, an initiative held several times a year that enables students from the participating MBA programs to experience an intensive week with another global network member school and discover different cultures and business perspectives.

This year, EGADE has delivered three courses in the March and June editions of the Global Network Week, and will offer another two in the October edition.

Another of the GNAM programs consists of the Global Network Courses, which are courses with official credit delivered virtually by a member school and are open to students from across the network.

EGADE Business School has been a member of GNAM since its foundation in 2012. At present, the global network is getting ready to celebrate its tenth anniversary next year.

Through the Highered platform, students and alumni visited the virtual booths of more than 40 organizations to learn about career opportunities in different industries and interact with human resource leaders.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Prepare, explore, connect, position! Under these premises, over 600 EGADE Business School students and alumni participated from July 19 to 22 in various activities at Talent & Career 2021.

The third edition of this national recruitment and networking event, organized by Career Services, was 100% online format. 

PREPARE: MASTERCLASSES 

During the first two days of Talent & Career, participants enjoyed the masterclasses “Cómo destacar tu perfil profesional con tu elevator pitch” and “Cómo hackear tu networking”, offered by Luis Carlos Chapa, Senior Partner at Bluemind Recruitment Experts, and Gabriela Mitri, Founder of SpeakHer Nights, respectively. 

CV clinics were also available with Career Services experts, who reviewed participants’ résumés in real-time and offered tips to make each profile stand out. 

EXPLORE: VIRTUAL BOOTHS

EGADE Business School students and alumni explored the Talent & Career virtual booths through the Highered platform from the third day. 

There were more than 100 representatives of over 40 leading companies from different sectors and industries in the different modules. 

Participating organizations were Accenture, Alfa, American Express, Arca, Banco Santander, BAT, Bitso, Boehringer, Cemex, Citibanamex, Grupo Coppel, Corning, Danone, Deacero, Deloitte, Didi, Eaton, Endeavor, EY, Frisa, Hilti, Huawei, Iconn, IFC, John Deere, Johnson, Kellogg Company, The LEGO Group, Linde, London Consulting Group, Microsoft, Neoris, Novo Nordisk, PepsiCo, Plexus, PWC, Qualtia, Schneider Electric, Siemens, Sintec Consulting, Tata Consultancy Services, Ternium, Urrea, Viakable, and Xignux.

By the end of the event, more than 140 vacancies had been posted and the companies received over 2,000 visits. 

Así vivimos Talent and Career 2021. Más de 600 alumnos y egresados conectaron con más de 40 empresas que participaron en actividades de conexión y difusión de oportunidades laborales. ¡Gracias a todos por su valiosa participación! Los vemos en la siguiente edición 🤝 💼 pic.twitter.com/Ok3E14e8rv

— EGADE Business School (@egade) August 3, 2021

CONNECT: CHAT AND VIRTUAL SESSIONS

Students and alumni had the opportunity to interact with human resource leaders through direct chat and in live virtual sessions, in which they shared relevant data on the companies and their development plans. 

POSITION: PITCH PERFECT CHALLENGE

Talent & Career presented the Pitch Perfect Challenge for the first time, enabling participants to perfect their elevator pitch to make their professional profiles stand out. 

Ana Gabriela García, Andrea Cruz and Paola Oscanoa were the challenge winners.