María de Lourdes Dieck-Assad, Emeritus Dean of EGADE Business School, accompanied the author and commented on his work remotely.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

With the participation of its author, Carlos Scheel, and the Emeritus Dean of EGADE Business School, María de Lourdes Dieck-Assad, and before an audience who attended in person or virtually, the book Diseño de nuevos negocios de economía circular (Designing new circular-economy businesses) was presented on July 1.

This was the first time a hybrid event was held at the EGADE Business School in Monterrey since the beginning of the suspension of face-to-face activities due to the COVID-19 pandemic.

Scheel, an Emeritus Professor at EGADE Business School, explained that his book seeks to help businesspeople break with the linear business model and create contexts that contribute to producing sustainable wealth.

The researcher and SWIT (Sustainable Wealth creation based on disruptive Innovation and enabling Technologies) group leader presented his comments in Room EG 217 before a limited capacity audience and under strict safety and hygiene protocols.

"You have to innovate disruptively and break with the traditional. For that, you have to offer businessmen and entrepreneurs new innovation tools, promote a systemic vision, redefine value propositions and promote the circular economy," said Scheel.

Additionally, Dieck-Assad, who participated remotely, commented that creating businesses in the new circular economy is not an easy task, but it is pressing to do so because of the great problems that currently threaten the environment and society, and that will worsen in the future.

"You have to create business strategies that are sustainable and economically viable," said the academic.

Also taking part in the presentation were Osmar Zavaleta, Interim Dean of EGADE Business School; Daniel Maranto, Director of EGADE Business School, Monterrey site; and Eduardo Aguiñaga, National Director of the Master in Business Management at EGADE Business School.

In Designing new circular-economy businesses, Scheel describes a methodology drawn from multiple cases and mainly focused on:

• Identifying unusual opportunities
• Analyzing the conditions of a region that are necessary and sufficient to implement circular value systems
• Formulating the transition from a linear to a circular model
• Articulating the dynamics of a circular phenomenon that generates extended added value
• Designing the CEBM (Circular Economy Business Model)
• Building and measuring the advantages of the CEBM
• Formulating a business strategy to generate sustainable advantages that are very difficult for the competition, or linear businesses, to replicate, with the benefit of shared value and aligned with society and the environment.

The book is available on Amazon.

With information from Valentina Flores Cáceres.

Flor López Cárdenas, CEO of HP Guadalajara, acted as the guest speaker in the ceremony.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The time has arrived! A select group of 106 graduates and alumni of the classes of June 2021, December 2020, and June 2020 from the EGADE Business School Guadalajara site, celebrated their graduation today in person.

Some of them attended the ceremony, held under the strictest safety and hygiene protocols, at Tecnológico de Monterrey’s Guadalajara Campus Sports Dome, while others chose to follow the graduation virtually through EGADE Business School’s transmission on Facebook Live and the live.tec.mx site.

EGADE Business School had not held an in-person graduation ceremony since the beginning of the COVID-19 pandemic until June 30 this year in Monterrey, and July 2nd in Mexico City.

For the first time ever, the graduates experienced a ceremony exclusively for EGADE Guadalajara, since on previous occasions they had participated in events held for all graduating Tec undergraduates and graduates.

The guest speaker was Flor López Cárdenas, CEO of HP Guadalajara, who delivered the first message of the ceremony.

The executive explained that digitization is constantly changing the way in which organizations work and the skills needed to flourish in business and, therefore, urged the graduates to continue to prepare themselves and develop new skills.

“We hadn’t anticipated a pandemic, but if you are transforming yourself and, together, we are redefining the future of work, we have managed to build a community of resilient individuals, willing to fight and progress," said the guest of honor.

López Cárdenas was accompanied on the presidium by Marisa Lazo Corvera, Chair of the Board, Tecnológico de Monterrey, Campus Guadalajara; Claudia Félix Sandoval, Vice-President of Tecnológico de Monterrey, western region; Osmar Zavaleta Vázquez, Interim Dean of EGADE Business School; and Raúl Montalvo Corzo, Director of EGADE Business School, Guadalajara site.

“Today, EGADE’s prestige is being strengthened with each and every one of you, a class of graduates that have given everything for their education in these times of adversity and uncertainty caused by the pandemic. Today, you are receiving a huge commitment and responsibility. Your master’s degree has turned you into masters of change, transformation and entrepreneurship for human flourishing. We are certain that you will honor this degree,” Félix Sandoval said in his message addressed to the participants.

Moreover, Marcos Alberto Salazar Ruiz,  EGADE MBA graduate, offered a message on behalf of the classes of June 2021, December 2020, and June 2020.

“Today does not mark the end of a cycle, but, on the contrary, the start of a new one, rife with numerous challenges, but also great opportunities. I would like to invite you to put into practice, with the highest level of responsibility and commitment, the knowledge and values acquired at EGADE Business School and, in this way, let’s contribute to our society and environment, transforming them into a better place to live,” Salazar Ruiz stated.

Finally, Zavaleta Vázquez stressed that the current context requires new purposeful leaders, capable of generating value and sharing it with their communities, to reduce the gap between the most and least favored.

“You are the best-prepared leaders of any generation because you have experienced, studied, and combined your professional, academic, and personal commitments in a period of great uncertainty, successfully culminating your professional goals,” the dean stated.

The 106 master’s graduates taking part in this ceremony represent diverse Mexican states and 5 other countries (Bolivia, Canada, Chile, Ecuador, and India).

Per program, in all three classes, 88 graduated from the EGADE MBA, 3 from the Master in Management, and 15 from the Master in Business Management.

With these new graduating classes EGADE Business School is fulfilling its firm commitment to contribute to the preparation of purposeful, conscious leaders, men, and women capable of generating shared value and transforming society.

Anabella Dávila contributes a chapter to Talent Management in Latin America: Pressing Issues and Best Practice, published by Routledge.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

In a recently published research, EGADE Business School professor, Anabella Dávila, expands the concept of Socially Responsible Human Resource Management (SRHRM) as it is understood in Latin America. 

Her work can be found in the chapter “How socially responsible HRM should be understood in Latin America”, included in the book Talent Management in Latin America: Pressing Issues and Best Practice, published by the British scientific publisher Routledge.

In an employee-context analysis, conducted through three theoretical approaches, Professor Dávila uncovers key roles for SRHRM beyond the development of employees’ attitudes and support towards the organization’s corporate social responsibility actions or employee wellbeing at work. 

“The human capital paradigm requires that organizations invest in the development of their employees’ skills. However, local companies report that they face the need to build social infrastructure and develop the skills of non-employees because they offer educational opportunities to future employees. The institutional voids framework implies the challenge of labor market inefficiencies,” Dávila explained. 

In Latin America, the researcher stated, human resource management promotes the strengthening of labor institutions leading a network of economic and social actors and taking advantage of the business group structure that incentivizes an internal market to access trained talent and assure decent income.

“The stakeholder perspective acknowledges the needs and demands of multiple stakeholders, including employees, families, and the community. Thus, stakeholders are also the beneficiaries of the human resource management policies and practices, and the area provides for their human development,” said the member of the Strategy and Management in Emerging Economies Strategic Focus Research Group of Tecnológico de Monterrey. 

More than 13 international researchers collaborated on the book, which was edited by Jordi Trullen and Jaime Bonache, ESADE professors at Universidad Ramón Llull and Universidad Carlos III de Madrid, respectively.

You can buy the book here.

After living more than a year of social distancing and virtuality due to the pandemic, students of the EGADE Business School in Monterrey met again in person to celebrate the end of their graduate studies.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINES SCHOOL

Last night, EGADE Business School at Tecnológico de Monterrey held its first in-person graduation ceremony since the start of the pandemic.

After living more than a year of social distancing and virtuality due to COVID-19, more than half of a select group of 449 graduates of the classes of June 2021, December 2020 and June 2020 of the EGADE's site in Monterrey met again in person in Tec de Monterrey’s Borregos Arena to celebrate the culmination of their graduate studies.

Some of the graduates chose to follow their graduation virtually through EGADE’s transmission on Facebook Live or the site live.tec.mx.

Graduados, les deseamos lo mejor en su trayectoria #EXATEC. 🎓 💙 Muchas felicidades y éxito en sus próximos triunfos, recuerden que @EGADE siempre será su casa. pic.twitter.com/DLtzsWYoxz

— EGADE Business School (@egade) July 1, 2021

The 14 specialty, 422 master's and 13 doctorate graduates, taking part in the ceremony represented diverse entities in Mexico and 14 countries (Germany, Argentina, China, Colombia, Costa Rica, Ecuador, El Salvador, the United States of America, France, Guatemala, the Netherlands, Peru, the Dominican Republic and Venezuela), and included successful entrepreneurs and business leaders from key industries of the country.

The presidium comprised Juan Pablo Murra Lascurain, Rector for Undergraduate and Graduate Education at Tecnológico de Monterrey; Osmar Zavaleta Vázquez, Interim Dean of EGADE Business School; Laura Zapata Cantú, Associate Academic Dean of EGADE Business School; René Cabral Torres, Interim Associate Dean of Faculty Development at EGADE Business School; and Daniel Maranto Vargas, Director of EGADE Business School, Monterrey site.

During the ceremony, which was carried out under strict protocols of hygiene and safety, the names of the graduates were read out one by one, as well as the diplomas and double-degree programs that they had accredited and the honorable mentions for excellence awarded (equivalent to summa cum laude).

On hearing their names, the graduates walked onto the stage and greeted the presidium and their course companions from a distance, as well as their guests, who witnessed the ceremony from the stands.

Leopoldo Cedillo Villarreal, CEO of Grupo Proeza, was the guest speaker.

"Today, they are not only celebrating the termination of their postgraduate degrees in administration or finance, but they are also receiving a degree in resilience and adaptability, that also has a very high value for the market and for the complex world in which we are currently living," said the executive.

Osmar Zavaleta, Interim Dean of EGADE Business School, congratulated the graduates for this important professional and personal achievement.

"Companies need to adapt their business models to constant disruption and innovation, as well as to new consumer trends, so in the coming years new challenges and uncertain environments will put these young people to the test once again, but I am sure that the lessons learned in their postgraduate studies at EGADE Business School will help them to define new sustainable business models and exercise the leadership that our society requires," said Zavaleta.

Alicia Soto Burgueño, an EGADE Business School MBA graduate, gave a speech on behalf of the graduates of the classes of June 2021, December 2020 and June 2020.

“We are all distinguished by three things: motivation, discipline, and sacrifice. We all have a unique engine, a 'why' that keeps us going. That motivation was what inspired us to start and kept us going,” said Soto Burgueño.

The ceremony culminated with a message from Juan Pablo Murra Lascurain, Tecnológico de Monterrey's Rector for Higher Education, who underscored the importance of the graduates' vision and positive expectations of the world and the future. He also noted that the titanic tests facing society regarding health and climate change generate opportunities to imagine and create a better future for the organizations and communities of which they are part.

"Remember that, in the swearing-in ceremony, you committed to being leaders who transform your environment to build a better society, to being ethical and pursuing ideals that lead you and others to reach your full potential," said Murra Lascurain.

With these new graduating classes, the total number of academic degrees awarded by Tecnológico de Monterrey's EGADE Business School grew to 7,073, thus fulfilling its firm commitment to contribute to the formation of purposeful and conscious leaders, men and women capable of generating shared value and transforming society.

The positive impact of the Global Oncology Marketing Director at AstraZeneca was recognized within the framework of the 2021 EGADE Alumni Annual Reunion.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Leticia Murray, Global Oncology Marketing Director at AstraZeneca, was distinguished with the 2021 EGADE Alumni Achievement Award.

The graduate from the EGADE MBA and Master in Marketing, EGADE Business School, and B.A. in Business Administration, Tecnológico de Monterrey, received her award on June 24 at the 2021 EGADE Alumni Annual Reunion from Joaquín Lozano Aguirre, National Director of Alumni Relations at Tecnológico de Monterrey.

“In these unprecedented times, where health is more important than ever, the role of professionals in leadership positions within the health sector is crucial. Today, the country and the entire world truly need leaders and companies that will generate a positive impact on society, and, precisely today, it gives me great pride to receive this award from the members of the alumni community, characterized by their leadership with a humanistic outlook,” Murray said.

The EGADE Alumni Achievement Award recognizes alumni whose professional activities have had a positive impact on TEC and its community.

Murray has more than 14 years’ experience in the pharmaceutical industry, holding executive positions at the local, regional and global levels in diverse multinational pharmaceutical companies, including Merck, GlaxoSmithKline, Pfizer and Novartis.

At AstraZeneca, where she started working in 2018 to lead the Oncology Business Unit and in December 2020 was appointed Global Oncology Marketing Director, Murray has created a strategic resource allocation model, developed a methodology for the correct monitoring of key variables for product launches, and assured appropriate client segmentation and targeting.

Furthermore, from her position in pharmaceuticals, she is transforming continuing medical education in oncology through the telemedicine program OnConnect, focused on providing inter-consultations in real-time through technology tools that facilitate interactions between attending physicians and the leading oncologists in the country at the National Institute of Cancerology.

This initiative has made it possible to benefit more patients, guaranteeing quality diagnoses and treatment, prolonging quality lifetime, while increasing clinical experience with AstraZeneca’s innovative oncological therapies.

Murray received the prize together with Jorge Luis Torres, winner of the 2020 EGADE Alumni Achievement Award, and then they both participated in a panel on leadership within the 2021 EGADE Alumni Annual Reunion.

@lettymurray , ganadora del #PremioalMéritoEXATEC 🎖️ 2021 de @egade y directora de Mercadotecnia en Oncología de @AstraZeneca habla sobre el #LiderazgoEXATEC 💙 🤝 pic.twitter.com/4BVL7rV8hQ

— EGADE Business School (@egade) June 25, 2021

Guests from Black Rock, Wortev Capital, Orion Startups, Blockchain Academy and Expansión chat with faculty and experts from EGADE Business School and the Tec School of Business.

By VALENTINA FLORES CÁCERES | EGADE BUSINESS SCHOOL

Water in the futures market, startup valuation, cryptoeconomics beyond bitcoin, and diversity and inclusion in companies were just a few of the topics addressed by Territorio Negocios, the EGADE Business School and Undergraduate Business School at Tecnológico de Monterrey podcast, in June.

In case you missed them, here are the four episodes:

Episode 38: Why we should be concerned about water

Álvaro Vértiz, Mexico COO at Black Rock, and Carlos Vargas, research professor at EGADE Business School, address the urgency of improving water management practices in the context of water scarcity, which has driven its price in the futures markets.

Episode 39: Entrepreneurs, do you know how much your company is worth?

Denis Yris, founder and CEO at Wortev Capital, and Luis Miguel Almanza, Director of Parque Orion, Tec de Monterrey, and cofounder of Orion Startups, discuss company valuation from the perspective of the entrepreneur: factors, tools and how to keep a beneficial conversation going with a potential investor when the information on the startup is sparse and uncertain.

Episode 40: Cryptoeconomics, far more than Bitcoin

Marco Muñoz, CEO of Blockchain Academy, and Miguel Ángel Castro, Blockchain professor at EGADE Business School, debate whether the widespread use of cryptocurrencies is already a reality.

Episode 41: Diversity and inclusion: from words to actions

Eladio González, Editor-in-Chief of Expansión, and Ana Lissette Segovia, professor at Tecnológico de Monterrey School of Business, analyze strategies to create I+D processes and non-discrimination policies in companies, foster diverse work teams and promote conscious, equitable leadership.  

Territorio Negocios forms part of the Tec Sounds podcast bar and is available on Spotify, Apple Podcasts, and Google Podcasts.

The podcast is taking a break during July. It will be back with new episodes in August!

Directors of the Eugenio Garza Sada Center and Merco Supermercados participate in the EGADE Future Forum series webinar.

By VALENTINA FLORES CÁCERES | EGADE BUSINESS SCHOOL

The responsibility and role of companies in making a positive contribution to the development of people and their communities was the topic addressed in the latest webinar of the EGADE Future Forum series. 

The session, titled “Conscious Enterprise for a More Prosperous Society”, was moderated by Christiane Molina, Director of the Conscious Enterprise Center at EGADE Business School. 

“A wider impact is required, and companies should join forces, share successful practices and form a community of trust, of committed people,” stated Cícero Willis, Director of the Eugenio Garza Sada Center.

Javier Arteaga, Development Director at the supermarket chain Merco Supermercados, commented that companies should drive initiatives that will help their collaborators achieve their personal goals.

“If you are going to generate a business venture, instead of writing about what you are going to do, it would be better to define how it will benefit the world and how it can inspire your customers, collaborators, and partners,” Arteaga added.

Molina highlighted that last year, EGADE Business School, committed to the Mexican business and entrepreneurial ecosystem, launched the Decalogue for the Economic and Business Refounding of Mexico, which lists key aspects for reactivating the country through a more conscious business model in the face of the COVID-19 challenges.

Watch the complete webinar here.

Her role will encompass driving the development and impact of PRME Regional Chapters around the world.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Christiane Molina, Director of the Conscious Enterprise Center at EGADE Business School, was appointed as a newly created PRME Global Chapter Council member.

Principles for Responsible Management Education (PRME) is an initiative backed by the United Nations Global Compact. It involves almost 800 business schools from around the world to provide future leaders with the mindset and tools they need to promote sustainable development.

The members of the Global Chapter Council are:

• Christiane Molina, Director of the Conscious Enterprise Center, EGADE Business School (Mexico).
• Morris Mthombeni, Interim Dean, Gordon Institute of Business Science (South Africa).
• Dima Jamali, Dean, College of Business Administration, University of Sharjah (UAE).
• Alec Wersun, Senior Lecturer, Glasgow School for Business and Society (UK).

Mette Morsing, Global Head of PRME, formally introduced the new Global Chapter Council members in the 2021 Virtual PRME Global Forum.

The purpose of the Global Chapter Council will be to drive the development and impact of the PRME Regional Chapters worldwide and act in an advisory capacity to the  PRME Secretariat.

“Our role includes supporting the creation of new chapters and strengthening and growing existing ones. We are currently working on management and strategic planning guides for the chapters, which will be our largest project in 2021,” Molina commented in an interview.

The members of the Global Chapter Council were appointed by the PRME Secretariat in consultation with Chapter Chairs and will serve for a term of three years, with a possible extension for another three years.

“My appointment to the Global Chapter Council will give representation not only to EGADE, but also to all higher education institutions in Latin America and the Caribbean, allowing us to expose elements of our context that are particular to the region and the challenges that our institutions face during the process of integrating the 2030 agenda,” said Molina.