Three pieces of advice from the CEO of Heineken México to EGADE graduates

Submitted by egade on Tue, 06/19/2018 - 10:47
3 consejos del CEO de Heineken México a graduados de EGADE

Dolf van den Brink, Presidentand CEO of Heineken México, was invited to speak at the EGADE Business School Monterrey June 2018 Graduation Ceremony, where he shared three pieces of advice with the graduating students.

The Dutch-born executive highlighted lessons he had learned from his father and as Commercial Director of Bralima, Heineken’s subsidiary in the Democratic Republic of the Congo, the position he held prior to being appointed President and CEO of Heineken USA, and taking on his current role in Mexico.

“I would like to share three pieces of advice with you, drawn from difficult lessons I have learned, and that can help you at this important moment in your lives,” he stated.

Advice #1: “Go to difficult places”

“(Accepting the position in the Congo) has been the most difficult decision of my life so far, but it also turned out to be one of the best. At a very young age, in my early thirties, I took on responsibilities and opportunities that I would never have had in more developed markets. It was a challenge like no other. Living and working in a totally different culture truly shifts all your paradigms and changes your mentality. I am here today because of what I learned in the Congo, a difficult place.

“You are about to make momentous decisions about your career and can have a similar experience when someone gives you the chance to go to a difficult place or take a position that, on the surface, might not seem particularly attractive. What are you going to do? Reject it and choose the easy path? Or are you going to seize the opportunity to face up to many challenges that might be somewhat painful, but that could also be unique learning experiences?

“My advice is not to look for the perfect job but to go for the role that will give you the greatest chance to learn. Have faith in life and the opportunities it gives you,” he said.

Advice #2: "If you want to receive, first give”

Van den Brink mentioned that this is the advice given to him by his mentor on arriving at the African subsidiary.

“When they invite you to be a group leader, many people focus on performance, strategy, vision. Or, even worse, some people think it’s about being in charge and giving orders. In reality, being a leader is, more than anything, about looking out for your people.  Helping and supporting them. And when you put your heart into this, they will give that and more back to you. I learned this in the Congo.

“During my first few months there, I focused on the business and how poorly it was performing. The company was losing participation and money, and had been doing so for some time. However hard I tried to change things, nothing improved. But when I saw the people’s needs, the obstacles they faced, that was when the business began to change.

“For example, when I arrived there was so little money that practically none of the salesforce had vehicles to visit customers. They spent their own money on transportation and it took them ages to get anywhere. Without knowing how I would do it, I made a promise to them, that I wouldn’t rest until each of them had a small car or at least a motorcycle. It took me more than a year and a half, but I kept my promise. The team’s response was fantastic. Of course, it wasn’t just about a car, but also trust. In the end, our operation became one of the fastest growing in the company worldwide.

“Each of you has received a world-class education, many of you will lead teams at some point in your lives, so take the advice given to me by my mentor: if you want to receive, first give. Take care of your people, safeguard their wellbeing, support them and help them to grow. That’s how you will achieve great results,” he commented.

Advice #3: “Make this world a little bit better”

Van den Brink related that some years ago, his father became ill and died within three months from a brain tumor. It was the saddest period of his life, but, at the same time, he forged a special relationship with this father and they talked about important things they had never discussed before.

“I asked him: ‘Dad, what was your purpose in life?’ I thought he would laugh at me because it wasn’t the kind of topic he talked about. However, he looked at me very seriously and said: ‘I came here to make this world a little bit better.’

“I often saw how he used his position of privilege to make a difference. And not only in big ways, but also in little gestures, in meaningful ways. More than a thousand people attended his funeral, mostly young students and colleagues whom he had helped in hard times, people from the charities in which he participated. Even though he was leaving this world, he taught me a very important lesson in the last moments we spent together.

“I know that the question about the purpose in life is huge and intimidating. Should you worry about it now that you are so young and just starting out in your careers? When I started working, I did focus on performing well and being successful, and I’m sure that’s what you have in mind, but if you don’t take care of yourselves, you will be stuck in this stage of your lives forever.

“This is what my father taught me. He forced me to ask myself what is the greater good than the one I am serving, until I am serving beyond myself. We are all born with unlimited potential. But serving only yourself, accomplishing only success, won’t let you reach your full potential of the person you could be.

“Put into practice everything you have learned here at EGADE. This is an incredible place that has given you so much. Go out into the world, go to those difficult places that will teach you so much. Remember that if you want to receive, you must first give. And don’t forget that in the middle of all this success, you must try to find a way to make this world a little bit better,” concluded Van den Brink.


EGADE Students Win Second Place in 2022 CEMEX Hacks

Submitted by jose.paz on Tue, 05/24/2022 - 17:57

Four MBM students present a new line of products manufactured from CO2 capture at the CEMEX México virtual hackathon.


Their innovative ideas led four students from the EGADE Business School Master in Business Management (MBM) to earn second place in the 2022 CEMEX Hacks.

This edition of the hackathon virtual took place from May 20 to 22, with the participation of 55 teams of young university students and new graduates from Mexico and Latin America.

The members of the runner-up team from EGADE Business School are Temy Antony Moreno Clark, Alejandro Saldaña Jáuregui, Rodrigo Rendón Lozano and José Francisco Pérez Limón.

The challenge was to develop new businesses to address current and future opportunities within the construction industry in four areas of interest: sustainable construction; logistics processes and materials supply; optimization of onsite construction processes; and emerging construction technologies.


The MBM students’ proposal was the creation of a new product line for the construction industry, made using CO2 captured directly from cement production.

“Since this is one of the processes with the highest carbon emissions, products such as solvents, sealants, oils, adhesives, and lubricants can be produced from the capture of CO2,” Pérez Limón stated.

“The benefit of this proposal,” the student explained, “is the mitigation of CO2 emissions, the vertical integration of CEMEX’s value chain, new business opportunities, and product differentiation owing to their negative  carbon footprint.”


Pérez Limón pointed out that in the hackathon they were able to put into practice the knowledge and skills acquired in the MBM program, particularly those related to innovation and entrepreneurship.

“It was incredible to learn about other innovative ideas and contribute to the cement industry, one of the main greenhouse gas contributors, in order to develop more sustainable and environment-friendly processes,” he concluded.


Recognition of professors’ teaching and research merits

Submitted by jose.paz on Tue, 05/17/2022 - 13:23

Eva Guerra and Eduardo Saucedo receive recognition from the Tec de Monterrey Professor Classification System.


Within the framework of Teacher’s Day, Tecnológico de Monterrey has recognized two EGADE Business School faculty members for outstanding work during their academic careers.

Eva María Guerra Leal, Professor in the Department of Marketing and Business Intelligence and Director of the EGADE MBA Programs at the Monterrey Site and of the EGADE - UNC Charlotte MBA in Global Business & Strategy, was appointed Full Professor on the Teaching Track. This track distinguishes professors who actively participate in the academic aspects of Tec de Monterrey, linking their teaching activities with external organizations, generating new knowledge and promoting faculty development.

Additionally, Eduardo Saucedo de la Fuente, Professor in the Department of Finance and Economics, was appointed Assistant Professor on the Research Track. This track recognizes professors who generate and apply state-of-the-art knowledge in the strategic areas defined by the Institution, working collaboratively with other professors on interdisciplinary and multidisciplinary projects.

Both recognitions were awarded under the Tec de Monterrey Classification Regulations for Undergraduate and Postgraduate Professors.


Happy Day, EGADE Faculty!

Submitted by jose.paz on Sun, 05/15/2022 - 08:00

This May 15th is Teacher's Day in Mexico.


Members of the EGADE Business School community of the Tecnológico de Monterrey shared a message of congratulations and thanks in honor of the EGADE Faculty, within the framework of the celebration of Teacher's Day.

Watch the video:


Launch of Health System Management, a new executive program of TecSalud and EGADE

Submitted by jose.paz on Fri, 05/13/2022 - 14:14

With the collaboration of the Mexican Hospital Consortium, this 100% online program facilitates the adoption of best practices in medical entrepreneurship, business models, and talent management for the future of the sector.


To contribute to progress in the implementation of future business models in medical services, the first edition of Health System Management began on May 12th, with more than 40 participants, including health sector managers and professionals from various Mexican states.

This new 100% online executive program of TecSalud and EGADE Business School - Tecnológico de Monterrey, with the collaboration of the Mexican Hospital Consortium, has been designed for those facing current and future challenges in health service management within the context of transformation and post-pandemic recovery.

Participating in the welcome session were: Guillermo Torre, Rector of TecSalud and Vice President of Research at Tecnológico de Monterrey; Pablo Buitrón, Associate Dean of Executive Education at EGADE Business School; and Javier Potes, Director of the Mexican Hospital Consortium.

“The health systems in our country and Latin America need to change to face the realities of the health and economic problems, as well as the needs of the population in the communities where we operate. This TecSalud and EGADE Business School program, with the collaboration of the Mexican Hospital Consortium, represents an initial effort to tackle these problems,” Torre explained.

The program was presented by Jorge Azpiri, General Director of Hospital San José and TecSalud’s Director of Development and Expansion Projects, and Lydia Garza, Academic Lead of Health System Management.


In the opening session of the program, Raúl Montalvo, Director of EGADE Business School, Guadalajara, shared an analysis of the context, trends, and expectations from an economic perspective and considered their impact on the health sector.

In addition, Gustavo Fernández de Loyola, CEO of Grupo Torre Médica, addressed the lessons learned from the COVID-19 pandemic in Mexico.

Subsequently, a panel entitled “Conscious capitalism in the health sector” was held, with the participation of Raj Sisodia, Distinguished Professor and Advisor to the Center for Conscious Companies at Tec de Monterrey; Neha Sangwan, CEO and founder of Intuitive Intelligence; and José Ruiz Hernández, CEO of Alder Koten. Francisco Fernández, Executive Director of the Center for Conscious Companies at Tec de Monterrey, was the panel moderator.


Through Health System Management, participants learn to identify and leverage the opportunities and interactions of health services to create value in an increasingly competitive, global, interconnected, and conscious environment.

They also gain a critical perspective of the regulatory, compliance, and ethical processes of healthcare services, and discover how to integrate cutting-edge technology to optimize medical, business, and administrative operations.

Thus, it enables them to adopt the best practices in medical entrepreneurship, business models, and talent management for the future of the sector, gain a deeper understanding of methodologies and performance indicators and fully comprehend investments and new business models for health institutions.

This 30-hour program is taught 100% online and includes six modules:

1. Current Context

2. Business Models

3. Physicians and Talent

4. Marketing and Customers

5. Collaborative Leadership

6. Technology and Change

This program targets directors and managers of health institutions, professionals with two years of experience in managing health institutions, and personnel from hospitals, clinics, the pharmaceutical industry and laboratories in search of agile, innovative knowledge of post-pandemic learning, as well as health professionals in the public and private sectors interested in offering world-class health services.

Participants earn a digital badge with the blockchain technology of curricular value.


Business Territory Podcast: April 2022 Episodes

Submitted by jose.paz on Mon, 05/02/2022 - 18:35
Territorio Negocios

Business Territory forms part of the Tec Sounds podcast bar, available on Spotify, Amazon Music, Apple Podcasts and Google Podcasts.


Resilience in value chains, zero-emission companies, customer-centric SMEs, and emotional salary were the topics addressed by Business Territory, the podcast of EGADE Business School and the School of Business of Tecnológico de Monterrey, in April.

In case you missed them, here are the four episodes:

Episode 72: Resilient value chains, successful operations

After the supply crisis during the pandemic and the recent disruptions caused by the war in Ukraine, businesses are seeking to adapt and make their operations resilient. Eric Porras, National Director of MBA Programs at EGADE Business School, and Isaías Martínez, Senior Vice-President of Sales for PepsiCo Alimentos México, analyze Mexico’s opportunities in the face of trade regionalization and value-chain decarbonization.

Episode 73: Zero-emission companies

The increase in companies with net-zero emissions is one of the fastest growing business trends. Eduardo Aguinaga, Director of Full-Time Programs at EGADE Business School, and Eduardo Piquero, CEO of MéxiCO2, the Mexican carbon platform, analyze how to achieve net-zero emissions.

Episode 74: Customer centricity and the capacity for innovation in Mexico’s SMEs

Diana Kolbe, Marketing and Business Intelligence Professor at EGADE Business School, and Jaime Martínez Bowness, Mexico City Regional Dean at the School of Business of Tecnológico de Monterrey, analyze the strategies of Mexico’s customer-centric SMEs. 

Episode 75: Emotional salary to retain the new generations

Income is not the only element valued by talent. Collaborators also prioritize a good work-life balance and having an inspiring organizational culture, professional challenges and flexible work arrangements, according to Regina Gargollo, Vice-President of Ayam, and Osval Orduña, Director of Orduña Talent Services and LinkedIn México Top Voice Employment 2022.

Business Territory forms part of the Tec Sounds podcast bar, available on Spotify, Amazon MusicApple Podcasts y Google Podcasts.

Enjoy a new episode every Tuesday.


Relive the Webinar: E-commerce Trends in Mexico

Submitted by jose.paz on Thu, 04/28/2022 - 18:09

Conversation with Raúl Montalvo, Fabiola Vásquez and Pierre Blaise in the EGADE Future Forum series.


Three experts discussed e-commerce trends in Mexico, on April 27 within the EGADE Future Forum series.

Participants in this webinar were Raúl Montalvo, Director of EGADE Business School, Guadalajara; Fabiola Vásquez, Director of Analytics at El Palacio de Hierro and Professor at EGADE Business School; and Pierre-Claude Blaise, Director of Asociación Mexicana de Venta Online (AMVO).

The webinar was presented by EGADE Business School’s Master in Business Analytics program. 



We’re Back! April-July Trimester Gets Underway in EGADE’s Classrooms

Submitted by jose.paz on Tue, 04/26/2022 - 20:48

New students enjoy welcome sessions that include in-person integration activities.


Over a thousand new and returning EGADE Business School - Tecnológico de Monterrey students enthusiastically participated in their classes at the start of the April-July 2022 trimester.

In particular, students in the face-to-face graduate programs at EGADE Business School were able to start their trimester in person from the very first week of classes for the first time in two years, owing to the COVID-19 pandemic.

The January-April trimester began in the remote modality and then went back to in-person after a few weeks.

Students also started classes this semester in EGADE Business School’s online graduate programs.


New in-person and online programs students enjoyed welcome sessions on April 9, which included in-person integration activities at the Monterrey and Santa Fe sites.

At the Guadalajara site, new students attended a cocktail reception on April 21 to welcome them to their first week of classes.  


EGADE Business School welcomed a total of 11 international students for the April-July trimester at the Monterrey, Santa Fe and Guadalajara sites.

Ten of them are exchange students and one is studying for a dual degree.

The international students come from universities and business schools in Germany, Finland, and France.


In Monterrey, EGADE Business School’s June 2022 graduating students gathered on April 23 in front of the Tec Rectory Mural to take the traditional graduation photo.

This class was able to resume this activity in person after it had been canceled as a result of the COVID-19 pandemic.