EGADE MBA alums are featured on the list of the leading women in the marketing industry.

By SOFIA VALVERDE ZAMORA | EGADE BUSINESS SCHOOL

The magazine Merca2.0 published its 85 Marketing Women 2024 list, which includes two alumnae of EGADE Business School - Tecnológico de Monterrey.

The list, published in the September edition, reveals the evolution of female leadership in the marketing industry.

The EGADE alumnae are:

MARCELA GONZÁLE​Z (MBA’19)
Marketing VP en Rocket Lab

According to the magazine, Marcela González underscores the importance of keeping up to date in a field as dynamic as marketing. She achieves this by carefully selecting her information sources and participating in national and international professional circles.

“She also highlights the integration of artificial intelligence as one of the most important trends in marketing communication, anticipating that, in the coming years, AI will be essential to personalize messages and enhance brand-user interactions,” the magazine mentioned.

REBEKKA IRINA (MBA’22)
Gerente de Mercadotecnia en Michelin 

Merca2.0 emphasized that Rebekka Irina visualizes an even closer relationship between marketing and communication in the future, where finding and constantly updating the proper channels to reach the desired audience will be critical. 

“She also stresses the growing importance of artificial intelligence, augmented reality, and sustainability as trends that will set the course of the industry over the next few years,” the magazine stated.

This special edition of Merca2.0 celebrates the women leaders, innovators, and creators who are redefining the industry with their vision, creativity, and determination.

The country is facing internal challenges related to the fiscal deficit and the lack of checks and balances, according to Jorge Arturo Martínez.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Mexico's economic challenges after the presidential elections comprised the central theme of the keynote conference "Post-electoral risk scenarios and the new Mexican reality," offered by Jorge Arturo Martínez, professor in the Department of Finance and Business Economics of EGADE Business School, at the Guadalajara site.

The expert explained that although President Claudia Sheinbaum has a technical background, the fiscal and market confidence challenges could escalate if she does not dissociate from the centralized policies of her predecessor, Andrés Manuel López Obrador.

In his analysis, Martínez underscored the internal risks, such as the mounting fiscal deficit and the government's lack of checks and balances, which could hurt the country's stability.

He also stressed that critical sectors, such as telecommunications, mining, and energy, will face uncertainty if more centralized regulatory policies are implemented.

Martínez shared two possible scenarios for the current administration: one with weakened checks and balances and another that is more technical and will attract foreign investment. However, he mentioned that the former seems to be the most likely scenario, which would generate more significant economic uncertainty.

In addition to the conference, Martínez shared these perspectives during an executive breakfast hosted by Raúl Montalvo, director of EGADE Business School in Guadalajara.

Representatives of MIND México Innovación y Diseño, CANIETI Occidente, and other organizations also participated in these events and discussed Mexico's future economic challenges.

The initiative seeks to consolidate a network of leaders committed to philanthropy and positively impacting society. 

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School held the first meeting of its community of Generosity Ambassadors at the Club Industrial in Monterrey, where EXATEC EGADE (alumni) gathered to strengthen their philanthropic ties and promote social impact.

The event was officially opened by Horacio Arredondo, dean of EGADE Business School, who highlighted the role of the school's alumnae and alumni in this philanthropic initiative, inviting them to generate change that will transcend business settings.

"I am convinced that Generosity Ambassadors will be a key platform for channeling joint efforts and achieving a positive impact," Arredondo stated.

Martha Elizondo, Alumni Relations leader at EGADE Business School, then stressed that generosity acts as a catalyst for social transformation.

"Today, more than ever before, our characteristic spark of generosity is needed," Elizondo said, emphasizing the contributions of the EXATEC EGADE community.

During the event, different speakers shared their reflections on the transformational role of generosity, each contributing their unique perspective on social impact.

Eduardo Hernández, national director of development at Tecnológico de Monterrey, shared his perspective on the importance of small gestures in our daily lives, underscoring that "generosity begins with greeting and acknowledging others."

Student Arely Anguiano Rodríguez, a beneficiary of Tec’s Leaders of Tomorrow program, offered a moving testimonial of her academic and social leadership journey, highlighting philanthropy's role in her life.

Her emotional words were, "I am going to be the first engineer ever in my family, thanks to the small acts of generosity that transform lives. "

Luis Gutiérrez, academic vice-rector of Tecmilenio and author of Propósito: Descubre el tuyo, closed the event with a reflection on life purpose and how it guides actions towards a more meaningful life.

"Living with purpose helps us make better decisions," he said.

The event included several dynamics in which attendees shared philanthropic experiences and visions for the community's future.

These activities fostered the creation of authentic ties. They promoted a dialogue on how to strengthen the network of ambassadors, exploring the power of collaboration to foment a more supportive and transformative environment.

This first meeting of the Ambassadors of Generosity promises to be the beginning of a community that will generate a positive and lasting impact on society, through philanthropy and shared leadership.

The community aims to consolidate the connection between innovation leaders and transform the future of business in Mexico.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The EGADE Innovation Community, a dynamic network of leaders in innovation, officially expanded to Guadalajara on October 11, establishing itself as a key space for exchanging best practices and networking in the business world.

This launch followed previous events in Monterrey on October 8 and in Mexico City, where the community celebrated its first anniversary in August. The initiative has proliferated, connecting the visionaries who drive innovation in Mexican companies.

During the event in Guadalajara, René Freudenberg, CEO of Interlub Group, shared how his organization articulates innovation to remain at the forefront, highlighting the importance of creating environments that foster creativity and collaboration between multidisciplinary teams.

Attendees included Raúl Montalvo, director of EGADE Business School Guadalajara; Sascha Fürst, professor in the Department of Entrepreneurship and Technological Innovation and leader of the initiative in Guadalajara; Cristian Granados and Fernando Moya, promoters of the EGADE Innovation Community since its beginnings in Mexico City; and André Soresini, general director of the Vaccine Unit at Sanofi México. 

The EGADE Innovation Community is now established in three key cities in Mexico under the leadership of Sascha Fürst in Guadalajara, Isaac Lemus in Monterrey, and Fernando Moya and Cristian Granados in Mexico City. 

This community continues to expand and significantly impact the country’s innovation ecosystem, seeking to transform the future of business in Mexico and Latin America.

Mexico climbs two positions this year in the global innovation index to 56th place worldwide and third in Latin America, just behind Brazil and Chile. In addition, the country ranks in the ranking of creative goods exports.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School—Tecnológico de Monterrey, the only Mexican institution in the Global Innovation Index (GII) Academic Network, provided significant input for the research of the 2024 global report. 

The school, represented by Horacio Arredondo, dean of EGADE Business School, and José Ernesto Amorós, associate dean of faculty, provided key knowledge and analyses for the preparation of the index. 

Amorós, who also leads Tec's Entrepreneurship and Innovation with Impact Research Group, commented: "Mexico's results in the GII reflect not only the country's potential but also the challenges we face in rethinking the future of business in Mexico and Latin America. Promoting policies and strategies that impact the region's sustainable development and strengthen our innovative capabilities is crucial. We need to improve our rule of law and regulatory framework to offer more incentives for innovation, particularly in the private sector."

In the GII 2024, Mexico ranked 56th globally, climbing two places compared to the previous year. In Latin America, the country is ranked third, just behind Brazil and Chile, establishing itself as a key player in the region's technological and creative sectors.

The report highlights Mexico's strengths in specific areas, such as creative goods exports, where it ranks 1st worldwide, and high-tech exports, in 11th place. These results underscore the country's competitiveness in high-value-added industries.

Mexico ranks 10th among 34 economies in the index for upper-middle-income economies, demonstrating its competitiveness compared to countries with similar economic characteristics. Furthermore, it stands out globally in innovation output (52nd place) compared to innovation input (73rd place), indicating that it is more efficient in converting its investments in innovation into tangible results. However, Mexico does not have any science and technology clusters in the global top 100, an area in which it could strengthen its performance.

On the other hand, Mexico displays weaknesses in some key indicators. Its lowest rankings are in Institutions, 106th place, reflecting challenges in the quality of the institutional environment; Infrastructure, 71st place, an area that requires improvement through investment; and Human Capital and Research, 63rd place, underlining the need to strengthen investment in education and scientific research.

The GII, published by the World Intellectual Property Organization (WIPO), now in its 17th edition, gauges 133 economies across the world, measuring not only technological advances but also social innovations and business models that promote sustainable and inclusive development.

View the full index here; the specific report on Mexico is available here. 

The community aims to connect business leaders, promote the exchange of best practices, and facilitate networking to drive organizational innovation.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School—Tecnológico de Monterrey officially launched the EGADE Innovation Community in Monterrey on October 8, consolidating its commitment to connecting and collaborating with innovation leaders to accelerate business development in the region.

This professional community has gone from strength to strength in Mexico City since its creation in 2023, propelled by Fernando Moya, director of the Department of Entrepreneurship and Technological Innovation at EGADE Business School, and Cristian Granados, professor in the same department.

The community is now expanding to Monterrey to promote the exchange of best practices and business networks.

Horacio Arredondo, dean of EGADE Business School, highlighted that this initiative aligns with the school’s strategy and commitment to innovation as a driver of sustainable development in Latin America.

Cristian Granados explained that the EGADE Innovation Community emerged in Mexico City in response to the initiative of Alma Álvarez, Global Innovation director for Grupo Bimbo, and has grown with itinerant sessions at the corporate offices of BBVA, McKinsey, Amazon, and Bayer, among others, addressing key topics such as decarbonization, clean energy and innovation culture.

The academic stressed that the community is based on four pillars: knowledge, networking, co-creation, and challenges, and that EGADE Business School acts as a neutral space where its members can share their challenges and experiences in a climate of trust.

The event included a panel moderated by Isaac Lemus, professor in the Department of Entrepreneurship and Technological Innovation at EGADE Business School, with the participation of Elisa Escalante, Marketing director at Oracle; Carlos Flores, Business Development leader at Wayra Hispam; and André Soresini, general director of the Vaccine Unit at Sanofi México.

They discussed topics such as the community’s impact on innovation management, the importance of capitalizing on professional diversity to foster innovation, and the prominent trends that affect industries.

Escalante mentioned that the community's diversity has enriched the way they approach challenges at Oracle, noting that diverse professional experiences enable more complete, effective solutions. 

Flores commented that the community's "white flag" approach has been crucial to sharing challenges and solutions openly between companies from different sectors and highlighted that cross-sector collaboration enriches ideas.

Soresini then indicated that the community has allowed him to explore vulnerabilities and learn in a safe space, recognizing that problems in innovation are common to multiple industries.

The event ended with announcements on the next sessions in Monterrey and the launch of the EGADE Innovation Community in Guadalajara. It was followed by a networking space in which the participants had the opportunity to strengthen ties and share experiences.

In his key conference, Raúl Montalvo highlighted Industry 5.0's potential to create a more sustainable and efficient future. Juan Enciso, Abhishek Nayak, and Gilberto Olavarrieta offered a data analytics workshop.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

“Industry 5.0 is an opportunity to integrate smart technology that not only automates processes but also generates value in operations,” affirmed Raúl Montalvo, director of EGADE Business School - Tecnológico de Monterrey, Guadalajara site, during his participation in the Lean Organizations Summit 2024, organized by the Monterrey Competitiveness Center and CAINTRA (Chamber of the Transformation Industry of Nuevo León).

In his keynote, "Digital revolution: innovating and transforming in the Industry 5.0 era," Montalvo explained that Industry 5.0 is not only about technology but also an evolution in which companies need to integrate smart technology to positively impact all their operations.

"We have moved on from talking about technology to talking about smart technology, a technology that can make decisions on its own, generate impact, and add value," he said.

He also emphasized the importance of creating a digital culture within organizations to ensure the effective adoption of technology that will contribute to long-term success.

He commented that Artificial Intelligence (AI) is crucial for Industry 5.0, given its capacity to automate and optimize processes, generating value and agility in organizations.

He explained that AI enables predictive maintenance, analyzing large amounts of data in real-time, and making automated decisions, thus improving operational efficiency.

Montalvo stressed that artificial intelligence must be integrated intelligently to maximize its positive impact and contribute to a sustainable, efficient future.

He also emphasized that companies should invest in research and development and develop strategies that allow them to adapt and collaborate across sectors to maximize the opportunities offered by Industry 5.0.

"It is of prime importance that organizations learn to see technology as an ally instead of a threat and focus their efforts on optimizing processes and personalizing experiences for their customers."

The Lean Organizations Summit, held from October 8 to 10 in Monterrey, brings together senior executives, operational staff, and SMEs to explore trends, challenges, and best practices in implementing innovative solutions that improve productivity.

Other experts from EGADE Business School also participated in the event and shared their knowledge with the attendees.

Juan Enciso, director of the EGADE - W. P. Carey Executive MBA; Abhishek Nayak, director of the Master in Business Analytics; and Gilberto Olavarrieta, Business Intelligence professor, offered the workshop "Data Analytics: Identify strategic information," aimed at large enterprises and focused on the use of advanced analytics tools to make informed decisions and transform data into strategic information that drives business innovation and growth.

The EGADE Full-Time MBA, Master in Finance, Master in Business Analytics, and Master in Business Management rank #1 in Mexico and Latin America in their respective categories.

By INSTITUTIONAL COMMUNICATIONS | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey reaffirmed its position as a leader in postgraduate business education in Mexico and Latin America, according to the 2025 QS Global MBA & Business Master’s Rankings by Quacquarelli Symonds (QS).

The EGADE Full-Time MBA and Master in Finance programs have been recognized as the best in Latin America for the eighth consecutive year, consolidating themselves among the best in the world in graduate performance, employability, and thought leadership. In addition, EGADE’s Full-Time MBA climbed six places in this edition, moving from #62 to #56 globally, standing out as the only program in Mexico that appears in the Top 100 Global out of 340 MBA programs evaluated across 58 countries.

In addition, the Master in Business Management and the Master in Business Analytics stand out as the best in Latin America, ranking within the top 25% worldwide in their respective categories.

QS GLOBAL MBA RANKINGS 2025
The EGADE Full-Time MBA consolidated its leadership in the region, achieving:

• #1 in Mexico and Latin America out of 12 evaluated programs for 8 consecutive years.
• #1 in Entrepreneurship and Alumni Outcomes in Latin America and #16 globally.
• #1 in Thought Leadership in Latin America and #55 globally.
• #56 globally out of 340 evaluated programs, climbing 6 positions.

QS BUSINESS MASTER'S RANKINGS: FINANCE 2025
The Master in Finance secured its position as the best in the region, ranking:

• #1 in Mexico and Latin America for 8 consecutive years.
• #29 in Employability globally.
• #41 globally out of 222 programs, advancing 2 positions.

QS BUSINESS MASTER'S RANKINGS: BUSINESS ANALYTICS 2025
The Master in Business Analytics maintained its leadership, ranking:

• #1 in Mexico and Latin America for 2 consecutive years.
• #16 in Alumni Outcomes globally.
• #38 globally out of 164 programs evaluated.

QS BUSINESS MASTER'S RANKINGS: MANAGEMENT 2025
The Master in Business Management program also excelled with:

• #1 in Mexico and Latin America.
• #37 in Alumni Outcomes globally.
• #47 globally out of 206 evaluated programs, climbing 4 positions.

 

 

 

 

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The QS rankings methodology considers business schools' reputations from the perspective of approximately 60,000 global employers and 40,000 academics and evaluates factors such as employability, entrepreneurship, thought leadership, alumni outcomes, return on investment, and student and faculty diversity.

“These remarkable results reflect the exceptional quality of our students, graduates, faculty, staff, and partners. They demonstrate our unwavering commitment to the excellence, relevance, and innovation of our educational model and to achieving the best outcomes for our graduates in partnership with the world’s top employers. This latest recognition by QS inspires us as we enhance our commitment to our purpose:  Rethink the future of business to impact the sustainable development of Latin America,” stated Horacio Arredondo, Dean of EGADE Business School.

These rankings, prepared by QS, highlight the most in-demand postgraduate programs among global employers and only include schools accredited by AACSB, AMBA, or EQUIS, all of which are certifications held by EGADE Business School as part of the prestigious "Triple Crown."

The full results of the 2025 QS Global MBA & Business Master’s Rankings have been available since 25 September at the following links:

• QS Global MBA Rankings 2025
• QS Business Master’s Rankings 2025: Finance
• QS Business Master’s Rankings 2025: Business Analytics
• QS Business Master’s Rankings 2025: Management