As a PRME Champion, EGADE contributes to thought and action leadership on responsible management education and the SDGs.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School of Tecnológico de Monterrey has reaffirmed its commitment to the Principles for Responsible Management Education (PRME) initiative by being selected to participate in a new two-year cycle within the PRME Champions program.

In 2024-2025, EGADE Business School is the only school in Mexico and one of two in Latin America within the new cohort of 47 business schools worldwide that are part of the program.

🏆 Introducing the 2024–2025 cohort of PRME Champions!

💪 Meet the 47 business and management schools around the world that have committed to championing Responsible Management Education through thought and action leadership with PRME.

Learn more 🔗https://t.co/pkb7gbVUOP pic.twitter.com/WRPxG8kJX2

— PRME Secretariat (@PRMESecretariat) January 17, 2024

In this way, EGADE Business School underscores its ongoing leadership in promoting business responsibility and sustainability in management education worldwide.

In a letter to the PRME Secretariat, Dean Horacio Arredondo of EGADE Business School expressed the school’s determination to engage actively in the programs of PRME Champions, which is currently celebrating its 10th anniversary.

"We uphold our commitment to the refreshed Seven Principles of PRME and assume the responsibility of implementing transformational actions to integrate the Sustainable Development Goals (SDGs) in our curricula, research, and collaborations. We are open to sharing our learnings and challenges within the PRME Champions cohort, while seeking to learn from others to consolidate the future of our institution and demonstrate the impact of our sustainability efforts," Arredondo stated.

The mission of the PRME Champions cohort is to contribute to thought and action leadership on responsible management education in the context of the United Nations 2030 Sustainable Development Agenda.

Participation in this select group enables PRME signatories to stand out in the global responsible management education community, providing the opportunity to collaborate on innovative projects and serve as a sounding board for PRME, Global Compact, and the UN on timely issues.

As a PRME signatory, EGADE Business School forms part of a global network of institutions committed to developing future business leaders who are conscious of their impact on the world.  

Christiane Molina, professor from the Department of Strategy and Leadership at EGADE Business School, is a member of the PRME Global Chapter Council, whose purpose is to support the development and impact of the PRME Regional Chapters worldwide.

Founded in 2007, PRME has become the leading United Nations-supported platform in raising the profile of sustainability in business schools across the globe while drawing attention to the 2030 Agenda and the SDGs.

For further information on PRME, visit: https://www.unprme.org/

Participants acquired practical skills and theoretical knowledge in the field of finance, adapted to their specific needs as entrepreneurs and people interested in entrepreneurship.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

In a joint effort to foster financial education and support entrepreneurs and people interested in entrepreneurship, the EGADE Business School - Tecnológico de Monterrey community, in collaboration with the Department of Community Centers of the Nuevo León State Ministry of Equality and Inclusion, held a series of free finance workshops at the San Bernabé Macro Community Center, in Monterrey, Mexico.

More than 30 participants benefited from these workshops, which addressed key topics such as administrative accounting, personal finance, finance for entrepreneurs, and budget creation and management.

The voluntary workshop instructors were members of the EGADE Business School community, including Adriana Guerra Castellanos, Ph.D. in Administrative Sciences student; Ángel Armando Pérez Espinosa y Díaz, M.A. in Finance student; Manuel Morales Ancira, EGADE MBA graduate; and Alicia Fernanda Galindo Manrique, EGADE Business School associate professor and graduate. Their active participation and experience in finance equipped participants with practical knowledge and valuable perspectives.

The workshops were divided into two modules, “Accounting for Everyone” and “Finance to Make it to the End of the Month,” which provided a comprehensive structure that enabled attendees to acquire practical skills and theoretical knowledge in the field of finance, adapted to their specific needs as entrepreneurs and people interested in entrepreneurship.

The sessions were delivered in both virtual and in-person formats, allowing participants to access the workshops according to their preferences and circumstances.

Morales Ancira, who covered the topic of Administrative Accounting, commented that he could equip participants with tools that would allow them to make informed decisions and carry out adequate operational planning for their businesses.

“In my session, the group was made up entirely of women, some of whom were 16-year-olds with new entrepreneurial ideas they were seeking to launch, while others already had a solid business and many more years of experience. However, they all shared a genuine interest in learning and self-improvement. We have people across the metropolitan area, from Juárez and Escobedo to Santiago, Nuevo León. This program undoubtedly had a huge impact, and I am delighted to have been able to contribute with my experience,” said Morales, also the Leader of Philanthropy on the EGADE Alumni Board.

This collaboration between EGADE Business School and the Nuevo León State Ministry of Equality and Inclusion is part of the agreement signed during EGADE Action Week last year, which reflects the commitment of both entities to contribute to the comprehensive development of the community and to promote equal opportunities through financial education.

These workshops demonstrate the commitment of EGADE Business School and the Nuevo León State Ministry of Equality and Inclusion to the training and empowerment of local entrepreneurs, offering practical tools that will strengthen their projects and the region's economic growth.

Horacio Arredondo, dean of EGADE Business School, and Diego Uribe, CEO of IDEMAX, signed a collaboration agreement on December 4 in Monterrey.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

The regional business transformation consulting firm IDEMAX signed a strategic agreement with EGADE Business School - Tecnológico de Monterrey, to form an alliance that seeks to drive the connection between academia, enterprise and the public sector, thus strengthening the Latin American Research and Development (I +D) ecosystem.

Moreover, this agreement provides a collaborative creation space between the research carried out by EGADE Business School and the strategic team at IDEMAX, in order to generate innovative tools and methodologies that will contribute to the creation and promotion of the businesses of the future.

“The agreement with EGADE Business School forms part of our regional strategy to forge solid ties with renowned educational institutions that share our vision of the businesses of the future, incorporating scientific-technological tools to face the challenges and opportunities of the 21st century,” said Diego Uribe, CEO of IDEMAX.

Twenty-first-century businesses require constant updating and new capacities from the world of knowledge. In this sense, the ties between us make it possible to add even more value to businesses on a regional level, betting strongly on Mexico and other Latin American markets. “The collaboration with EGADE opens a wide door to linking the fields of academia and business, amplifying the impact on people, society and the economy,” highlighted Andrés Couve, strategic advisor of IDEMAX.

“This collaboration reflects EGADE's commitment to leading the convergence between academia and the business sector, setting the standard for the preparation of leaders through practical solutions and advanced methodologies. These will contribute positively to the region’s economic and business development, consolidating our ongoing commitment to promoting research and development in Latin America,” emphasized Horacio Arredondo, dean of EGADE Business School.

In the current context, companies seeking to ensure their competitiveness in an ever-changing environment have elected to incorporate more scientific processes and knowledge into their internal capabilities. IDEMAX, as a driver of business transformation, designs and accelerates solutions that are specific to the particular challenges and needs of companies, integrating ad hoc knowledge and fostering the application of this scientific knowledge in productive settings.

With over 11 years’ experience in Chile, IDEMAX has consolidated its focus on business strategy, successfully expanding across the Latin American market from its headquarters in Mexico. The consulting firm is a staunch supporter of science as a driving force to tackle the challenges of companies and businesses of the 21st century, strengthening their adaptive capacity in the face of disruptive and uncertain future scenarios. This vision has been reinforced with the incorporation of Andrés Couve, former Chilean Minister of Science, Technology and Innovation, and academic at the University of Chile, as strategic advisor to IDEMAX, who joins Diego Uribe, CEO of the firm, and partners Rosario Navarro, president of the Federation of Chilean Industry (SOFOFA), and Sebastián Amaral.

In its first edition, four researchers were recognized with this accolade for their efforts in driving the development of Nuevo León.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

Bryan Husted, research professor in the Department of Strategy and Leadership at EGADE Business School - Tecnológico de Monterrey, was awarded the first Nuevo León Prize for Science, Technology and Innovation, in the Social Science and Humanities category.

This prize is the highest honor granted by the Nuevo León Government and was established to recognize and encourage the research conducted in the fields of science and technology in this Mexican state.

At the award ceremony, held on December 4, the prize was also presented to Hugo Alberto Barrera Saldaña, in the Health Sciences category; Roger Zirahuén Ríos Mercado, in the Natural and Exact Sciences category; and Guillermo Enrique Acosta, in the Technological Scientists and Innovators category.

🏆 Reconocimos a cuatro investigadores con el Premio Nuevo León de Ciencia, Tecnología e Innovación,
por impulsar el desarrollo del estado.

👏🏼 Felicidades por su trabajo:
Dr. Hugo Barrera
Dr. Roger Ríos
Dr. Bryan Corregan
Dr. Guillermo González@ivanrivasrdz @i2t2nl pic.twitter.com/YGS7qEfNx5

— Secretaría de Economía de Nuevo León (@Economia_NL) December 5, 2023

“The recipients of the first Nuevo León Prize for Science, Technology and Innovation have an important background in fields of knowledge as diverse as molecular biology, physics, forest management, corporate social responsibility, and nanoparticles,” said Iván Rivas, State Minister of the Economy and chairman of the Nuevo León general council for the Promotion of Research in Science, Technology and Innovation.

The award ceremony for the Nuevo León Prize for Science, Technology and Innovation took place within the framework of the 200 Years of Nuevo León commemorations.

Tecnológico de Monterrey has recognized Bryan Husted as a 'Flagship' researcher of the 2017 Rómulo Garza Prize and has been named in Stanford University's list of the World's Top 2% Scientists in 2022 and 2023.

The data collected for the study were retrieved from a 2022 online survey conducted by EGADE, LDM and Soy Logístico, in which more than 150 logistics experts participated.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey collaborated with the consulting firm Logística de México (LDM) and the Soy Logístico Association to develop the first National Study of Supply Chain Indicators in Mexico.

The study, which benefitted from the participation of more than 150 logistics experts, emerged to establish a benchmark for organizations from various industries.

Its approach lies in the measurement of the key points that are crucial for supply chain evaluation and improvement.

The results were presented on November 29 at the PM Steele headquarters in Mexico City.

Eric Porras, national director of MBA Programs at EGADE Business School, stressed the importance of promoting a culture of continuous improvement in companies from diverse sectors, focusing on strengthening their supply chains to remain relevant in the market.

“In light of the new investments that are anticipated owing to nearshoring, companies need to progress in achieving process improvement and higher levels of efficiency. This study provides an initial basis to move forward in that direction,” he explained.

In addition, José Ambe, CEO of LDM, highlighted the critical importance of supply chain efficiency in planning and responsiveness.

“This first-ever national study on logistics indicators seeks to mark a milestone in the way we view logistics and how to face future challenges with appropriate decision-making,” he said.

David Martínez, CEO of Soy Logístico, highlighted that this first study represents a turning point for Mexican supply chains by providing concrete data on the 14 most important logistics key performance indicators (KPI).

🔵 Nos unimos como aliados académicos al Estudio Nacional de Indicadores Logísticos, junto a la Asociación @SoyLogistico y @LDM_Consulting. Eric Porras, director nacional de Programas MBA de #EGADE, aportó como consultor y participó en el panel de resultados. pic.twitter.com/ejAhsa3chx

— EGADE Business School (@egade) December 1, 2023

The data collected for the study was retrieved from an online 2022 survey targeting the main member companies associated with Soy Logistico, business partners of LDM and EGADE Business School.

The information presented in the study is segmented by industry, with the contribution of 100 participating companies.

The study encompasses four main blocks:

• Customer service level and logistics indicators: Highlights the importance of customer service levels in supply chain management, particularly during unexpected events, such as the crisis generated by COVID-19. A high fill rate performance is demonstrated, with exceptions in the automotive sector due to the complexity of its chain.
   
• Supply indicators: Analyzes the impact of the health contingency and the Russia-Ukraine War on the supply chain. Sectors such as retail and manufacturing stand out with high fill rate percentages and variations in lead times, according to annual billing.
   
• Transportation indicators: Examines the growing trend of alliances with transportation providers, highlighting key points such as collection zones and frequency, transfer times, and loading capacity. Significant differences can be observed between industries, such as the use of containers in the automotive sector compared to retail.
   
• Financial indicators: Analyzes transportation and distribution costs on sales, identifying the logistics and automotive industries with the highest costs. The need to improve infrastructure and services is emphasized in order to guarantee more competitive logistics costs in the face of new investments owing to nearshoring.

The study indicators are organized by industry, i.e., food (25%), retail (22%), logistics (14%), manufacturing (12%), automotive (11%), health or pharmaceutical (10%), and construction (6%).

Regarding employee distribution, 42% belong to companies with more than 1,000 employees, while 63% invoice more than 250 million pesos annually.

Executive Education participants receive their certificates at a ceremony presided over by Horacio Arredondo, dean of EGADE Business School.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

The sixteenth generation of the Board of Directors Executive Program, offered by EGADE Business School, celebrated with a closing ceremony on November 28  at the Club Industrial in Monterrey.

By the end of the program, the participants had honed their competencies and acquired specialized knowledge on the functions of the Board of Directors.

Participants were congratulated by and received their certificates from Horacio Arredondo, dean of EGADE Business School; Carlos Serrano, academic leader of the Board of Directors Executive Program; Paul Juárez, director of Attraction and Admissions at EGADE Business School; and Nayeli Meza, director of Experience at EGADE Business School.

🧠 Analizamos a fondo el funcionamiento del Consejo de Administración, destacando la importancia del rumbo estratégico, desempeño financiero y sucesión ejecutiva, cada módulo fue una joya de sabiduría.

¡Felicidades a todas y todos los participantes por este gran logro! pic.twitter.com/fe2k7USXlK

— EGADE Business School (@egade) November 29, 2023

The Board of Directors Executive Program is delivered in a blended format with in-person sessions in Monterrey, targeting Board members; company owners, directors and executives; and strategic decision-makers.

The next edition of the program starts in March 2024.

Further information on the program can be found here.

The Mexican entrepreneur won the Most Impactful Initiative Award in the sixth edition of the annual awards held in the United Arab Emirates.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Ana Karen Ramírez, founder and CEO of Epic Queen, was among the 2023 Women in Tech Global Awards winners.

The Mexican EGADE Full-Time MBA alumna, who represented Latin America against six finalists from other regions of the world, was the winner in the Most Impactful Initiative Award category.

This award recognizes initiatives or projects that have notably impacted advancing diversity, equality, and inclusion in the technology sector.

Ramírez received this award for Epic Queen, the social startup through which she empowers and inspires girls and women through content and education in Science, Technology, Engineering, and Mathematics (STEM).

“This award recognizes our collective efforts, a reminder that when we empower women in technology, we are not only changing individual lives but also transforming the entire world,” Ramírez posted on social media.

The Women in Tech Global Awards 2023 ceremony took place on November 16 in the city of Sharjah, in the United Arab Emirates.

In this sixth edition, awards were given to the winners in 9 categories, which considered 63 finalists and 3,000 nominees from seven world regions.

Congratulations to Epic Queen for winning the Most Impactful Initiative Award for the 6th Annual Women in Tech® Awards.✨🏆

Brochure: https://t.co/FhR6HH87Kk #WITGA23 #womenintech #womeninsteam pic.twitter.com/SQwUjcLJKO

— Women in Tech® Global (@WomenInTechOrg) November 19, 2023

At the prize-giving ceremony, it was highlighted that, as founder and CEO of Epic Queen, Ramírez has created a domino effect of transformation, impacting more than 70,000 girls and women and lighting up their passion for STEM areas.

Her dedication to accessibility led to the creation of online boot camps, fostering a sense of belonging in the tech community and inspiring women from different backgrounds to pursue tech careers.

Her hackathons have provided new job opportunities, while her mentoring and skills development programs have equipped girls and women with the tools they need to succeed in the industry.

Ramírez, as an influential digital creator, also hosts a  YouTube channel and a podcast that amplifies women's voices in technology and inspires a new generation of female technologists.

Ramírez has won many recognitions, including the 2019 EXATEC EGADE Merit Award, and was also distinguished as one of the Innovators under 35 Latin America 2020 by MIT Technology Review in Spanish.

EGADE Business School graduates feature on the list of the leading women in the marketing industry.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Three graduates of EGADE Business School - Tecnológico de Monterrey feature on the 58 Marketing Women 2023 list of the magazine Merca2.0.

The publication highlights that, throughout their outstanding careers, these women have demonstrated exceptional leadership, unsurpassable experience and passion for the world of marketing, raising the brands with which they have collaborated to new horizons of success.

The EGADE Business School alumnae are:

María Hernández (MA’00)

CMO, Estafeta Mexicana

“As a staff area, it is usually viewed as an area that the company can do without at any given time. I have translated this learning into generating measurable, palpable value for the company through strategies, in order to reflect a more valuable and recognizable brand, increased profitability, a greater presence and recognition by clients, accompanied by taking full advantage of digital marketing, user experience, knowledge of the competition, etc.,” commented the Master in Business Management graduate in the publication.

Claudia Reyes (MA’08)

Marketing Director, Impulso Division, Grupo Herdez

“As we see a lot, the aim is to continue to digitalize industry with different technologies, but while always ensuring we have purpose-driven brands,” the Master in Business Management graduate stressed.

Karina de la Vega (MBA’19)

Marketing Director, Bam Boo! Lifestyle & ONNEA GELD

"The use of AI can and should be integrated into various aspects of the marketing strategy, from the collection, analysis and interpretation of Big Data, to the creation of image and content elements in line with our micro segment profiles, perfecting them day by day and more rapidly, making it possible to respond in a timely manner to the speed with which markets evolve and the taste or preferences of today’s consumers," the EGADE MBA alumna explained.

The full list was published in the September 2023 edition of Merca2.0.