The school has been recognized in the Postgraduate Leadership and Best Innovation Strategy categories for its impact on global business education.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School—Tecnológico de Monterrey has been nominated as a finalist in two categories of the prestigious AMBA & BGA Excellence Awards 2025, one of the top events in business education.

In the Postgraduate Leadership Award 2025 category, Maryangel García Ramos Guadiana, an EGADE Business School graduate and executive director at Women Enabled International, was recognized for her leadership in promoting diversity and inclusion worldwide. 

García Ramos (MBA’20) was previously honored with the 2019 Tec Prize for Women and was named an Influential Leader by AACSB in 2022.

In addition, the  Innovation Camp for Tackling Grand Challenges initiative, led by EGADE Business School professor Sascha Fürst, was nominated in the Best Innovation Strategy 2025 category. 

This joint innovation program, developed over the past two years in Mexico and Finland, involves students from EGADE Business School and the Turku School of Economics creating innovative solutions to address global challenges such as obesity.

The complete list of nominees in the 12  AMBA & BGA Excellence Awards 2025 categories can be found here.

The winners will be announced on January 24, 2025, during a gala dinner at the Royal Garden Hotel in London.

The event provided a platform to explore the impact on marginalized communities in Latin America.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School - Tecnológico de Monterrey, through the VIVA Idea Schmidheiny Chair in Sustainable Futures, promoted and actively participated in the INDEEP Latam PhD Academy Camp, held from September 4 to 6 in 4 Puerto Viejo, Costa Rica. 

This camp brought together PhD students and scholars from diverse institutions to discuss innovative approaches to qualitative research, with particular attention to studying underserved communities in Latin America.

Participants included Olimpia Rosales Ledezma, PhD in Administrative Sciences student at EGADE Business School, who shared her experience: 

“It was an excellent opportunity to receive personalized feedback on our research and qualitative methods. Moreover, visiting the Bribri Indigenous community allowed us to reflect on the importance of integrating different perspectives into our research,” she said. 

The Viva Idea initiative, which INCAE Business School also backs, enjoyed the participation of outstanding research professors, such as Rajiv Maher and Felipe Symmes from EGADE Business School, who contributed their knowledge on the methodological challenges in researching marginalized communities. 

Symmes is also the leader of the VIVA Idea Schmidheiny Chair in Sustainable Futures at EGADE Business School, which seeks to generate impact on sustainable development through research. 

Events like this enable EGADE Business School to continue supporting the preparation of research leaders who, through their work, contribute not only to the international scientific community but also to the development of real solutions for the most vulnerable communities in Latin America.

The executive participated in the conversation broadcast from EGADE Business School in collaboration with Yale School of Management.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Fernando González Olivieri, CEO of CEMEX, gave a talk at EGADE Business School—Tecnológico de Monterrey, broadcast live to the Global Network for Advanced Management (GNAM) community.

The conversation, moderated by Dean Horacio Arredondo and led by the distinguished alum of EGADE Business School, addressed the company's strategic capacities and commitment to sustainability.

This event, organized in collaboration with Yale School of Management as part of the Global Speaker Series, has previously enjoyed the presence of personages such as Indra Nooyi, former CEO of PepsiCo, and Paul Polman, former CEO of Unilever.

During the conversation, González Olivieri highlighted three key capacities that have driven the global success of CEMEX.

First, he indicated the profound knowledge of the industry the company has developed, enabling it to identify market dynamics and steal a march on its competitors.

He also emphasized the importance of having global, diversified talent: "More than 70% of our executives come from international acquisitions," he explained, stressing that diversity in technical and managerial skills has been essential for the firm’s operations across several continents.

The third factor he mentioned was a low-cost structure, a critical strategy in a commodities business such as cement: "Having a low-cost structure is key to maintaining competitiveness," he emphasized.

A commitment to sustainability also featured strongly in the conversation. González Olivieri explained CEMEX’s plan to reduce its CO₂ emissions and achieve carbon neutrality by 2050 through its "Climate Action" strategy, revealing that the company has already reduced its emissions by 13%, with a goal of 47% for 2030.

Regarding stakeholder engagement, the CEO emphasized the importance of constant communication: "Repeating the message until it’s been understood is crucial to achieving an effective alignment," he referred to employee, investor, and customer management.

Finally, Horacio Arredondo reaffirmed EGADE Business School's commitment to sustainability and business action: "At EGADE, we firmly believe in rethinking the future of business to impact sustainable development in Latin America. We are in the decade of action, and now is the right moment to implement solutions that will transform our society." Arredondo also highlighted that CEMEX has aligned its strategy with the global challenges of climate change.

With events like this, EGADE Business School reinforces its commitment to offering its community unique learning experiences, allowing its students and alumni to interact with global leaders who inspire transformation and action.

The graduate won third place in the competition for her doctoral thesis on femvertising

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL 

Claudia L. Gomez-Borquez, the graduate of the Ph.D. in Administrative Sciences at EGADE Business School -Tecnológico de Monterrey, won third place in the EDAMBA Doctoral Thesis Competition 2024 for her dissertation research "Empowering Women Through Femvertising".

The thesis written by Gómez-Borquez, currently a researcher at Beedie School of Business - Simon Fraser University, stood out amongst more than 40 doctoral dissertations from 24 universities across 15 countries. 

Her study delves into the impact of publicity oriented towards gender equality (femvertising) as a tool to empower women in various settings.

"I am extremely grateful to my supervisor, Edgar Centeno-Velázquez, and my coauthors, Anna Török, Erzsébet Malota, María Eugenia López Pérez, and Ernesto del Castillo, for their support throughout the process," Gómez-Borquez said after receiving the award.

The competition, organized by the European Doctoral Programmes Association in Management and Business Administration (EDAMBA), recognizes doctoral theses that significantly contribute to knowledge in management and business studies. 

The prize-giving ceremony took place on September 2 during the EDAMBA Annual Meeting at Oxford Brookes Business School in the UK.

In addition to its presentation at the annual meeting, Gómez-Borquez's thesis will be published with the winning and finalist works in the EDAMBA Journal, thus contributing to the dissemination of distinguished research in the EDAMBA doctoral program network.

This achievement by Gómez-Borquez reaffirms the academic prestige of EGADE Business School, whose commitment to the generation of research with a global impact continues to be strengthened through its graduates.

The event included the presentation of the mural “Todos en conexión” by Jorge Cejudo and the exhibition “Abstracción en la Colección de Arte, A.C.”.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

On September 9, the EGADE Business School—Tecnológico de Monterrey community inaugurated its new spaces, designed to foster collaboration, creativity, and the exchange of ideas within its community.

Horacio Arredondo, dean of EGADE Business School; Eva Guerra, academic associate dean of EGADE Business School; Juan Pablo Murra, rector for Higher Education of Tecnológico de Monterrey; Víctor Gutiérrez, rector of Operations of Tecnológico de Monterrey; and Mario Adrián Flores, vice-president of the Monterrey Region of Tecnológico de Monterrey, led the ribbon-cutting in the Learning Commons, located on the first floor of the Monterrey site, a flexible space for individual and collaborative study.

"With these spaces, we are continuing to reaffirm our commitment to rethinking the future of business to impact sustainable development in Latin America. I am certain that transformative ideas will emerge here, contributing to a bright future for our society," Arredondo stressed during his speech.

After the ceremony, the attendees went to the EXATEC Connect & Career Hub on the second floor, where Richard Cotler, president of the EXATEC EGADE Association, toasted the community’s latest achievements. This space, designed for the EXATEC EGADE community, includes a newly renovated library and areas for networking and professional development.

Apart from the Learning Commons and the EXATEC Connect & Career Hub, the event also presented the new space for  Admissions & Registrar Services, located on the first floor and designed to facilitate the admission and academic management processes.

During the opening ceremony, the EGADE community had the opportunity to view the work “Todos en conexión”, by visual artist Jorge Cejudo, "el Cejas", inspired by the iconic mural on the Tec Administrative Building, "El triunfo de la cultura", by Jorge González Camarena.

The event also welcomed "Abstracción en la Colección de Arte, A.C.", an exhibition that forms part of Tec’s Cultural Heritage and that marks the start of a new artistic tradition at  EGADE.

Through this inauguration, EGADE Business School reinforces its commitment to growth and innovation, establishing spaces designed to strengthen interaction, learning, and positive impact in its community's academic and professional environment.

Graduates reflect on the future of business and creativity in a constantly changing world, with conferences by international speakers.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL 

With a focus on innovation, leadership, and the integration of science into the business world, the Seventh Annual EGADE Business School - Tecnológico de Monterrey Alumni Reunion brought together more than 100 members of the EXATEC EGADE community to reflect on the future of business and its impact on society.

The event, held on August 30 in Monterrey, began with welcome messages by Horacio Arredondo, dean of EGADE Business School, and María Livas, director of Alumni Relations and Career Hub.

Arredondo emphasized EGADE Business School's purpose of rethinking the future of business to impact the sustainable development of Latin America.

"We are committed to excellence and social responsibility. It gives us great pride to see how our graduates, with their leadership, are shaping the future and creating a tangible impact within and beyond their communities," he stated.

Livas emphasized that the EXATEC EGADE community can boast more than 20 thousand alums and leaders committed to the country's and the region's economic and social development.

🟢Durante la #RAE2024, Alma Rosa García Puig, reconocida con el Premio al Mérito #EXATECEGADE, nos recordó que el futuro exige líderes que no solo se adapten, sino que evolucionen. "La reinvención constante es clave, los próximos 10 años traerán más cambios que los últimos 200". pic.twitter.com/lCr7bC5sXh

— EGADE Business School (@egade) August 30, 2024

One of the most meaningful moments of the event was the presentation of the 2024 EGADE Alumni Achievement Award to Alma Rosa García Puig, founding partner of Cinemas WTC, in recognition of her outstanding career in the film industry and her significant impact on social causes.

The award was presented by Arredondo and Zinia Padilla, national director of Alumni Relations at Tecnológico de Monterrey.

After accepting the award, García Puig (MBA'05) gave a talk, "Reflections on Life and Business," in which she stressed the importance of resilience, adaptability, and commitment to the community as fundamental pillars for business success.

"As leaders, we are responsible for developing teams and people who love Mexico and the world more. We are not only impacting ecology but also humanity. It is our duty to start this change," she said.

En la #RAE2024, Diego Uribe, CEO de @IdemaxBusiness, y @acouvecorrea, ex Ministro de Ciencia e Innovación de Chile, exploraron cómo integrar el core científico empresarial para mantener relevancia en un mundo volátil. "La clave está en fusionar ciencia y negocios para competir.” pic.twitter.com/G9gdbGVGKf

— EGADE Business School (@egade) August 31, 2024

The day continued with the conference "The Transformative Forces of Science in Business," offered by Diego Uribe, CEO of IDEMAX Business Consulting, and Andrés Couve, former Minister of Science, Technology, Knowledge and Innovation in Chile.

They both highlighted the need to integrate science and technology into the core of business strategies to face current challenges.

Uribe stated that "the 20th-century formula is limited in its effectiveness" and stressed the importance of incorporating new capabilities to advance in the creation of value and sustainability.

Couve added that "today, more than ever, science and technology must be at the center of our business strategies in order to generate a real and sustainable impact."

🚀 @bretwaters, autor internacional y profesor de @Stanford, nos inspiró con su conferencia "The Launch Path", brindando claves para transformar ideas de #startups en ventures listos para despegar. Un momento destacado en la Reunión Anual de Egresados. #EXATECEGADE #RAE2024 pic.twitter.com/znxAE9xKI2

— EGADE Business School (@egade) August 31, 2024

The focus on entrepreneurship and innovation continued with the conference "The Launch Path, Getting from a Start-Up Idea to a Launch-Ready Venture," which was hosted by Professor Bret Waters from Stanford University.

Waters stressed the importance of listening to the market and designing a solid business model from the beginning.

"Having a great idea isn't enough; you need the numbers to work. Luck is not a business model; you need a well-thought-out strategy," he explained.

✨#RAE2024 @JamesTaylor_me nos llevó a explorar la #SuperCreativity, donde la combinación de creatividad humana, colaboración y la potencia de la #IA se convierte en la clave para enfrentar los desafíos de un mundo en constante cambio. pic.twitter.com/BIu33tEcvW

— EGADE Business School (@egade) August 31, 2024

The event also included the conference "Creativity in the Artificial Intelligence Era" by James Taylor, an international expert in creativity and innovation.

Taylor explored how artificial intelligence can enhance human creativity, stating that "creativity is collaborative. The combination of our human curiosity and our ability to collaborate with machines will define the future."

The meeting ended with a mixology workshop, where the alumnae and alumni enjoyed a space for sharing experiences in an atmosphere of celebration and networking.

The podcast of EGADE Business School and the School of Business of Tecnológico de Monterrey is available on Spotify, Amazon Music, Apple Podcasts and YouTube Music.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Innovation has become a critical goal for many companies in Latin America, but achieving it is not easy.

Episode 171 of the Business Territory podcast, "Overcoming the challenges of innovating in your business," hosted by Eduardo Aguiñaga, National Director of Full-Time Programs at EGADE Business School, explored the internal and external barriers faced by organizations in the region and how to overcome them to cultivate effective innovation.

Guests Alberto Méndez, research professor in the Department of Finance and Business Economics at EGADE Business School, and Claudia Alva, General Manager of Marketplace at Nu, shared their perspectives on how companies can tackle these challenges.

Méndez highlighted that innovation in Latin America often faces resource constraints, forcing companies in the region to focus on non-technological innovation.

"Latin American companies tend to innovate in business models and processes that do not require large investments in research and development but which are crucial for their growth," he explained.

The academic underscored the importance of adapting definitions of innovation to the local context, where resources and business structures differ significantly from those in developed countries.

Alva, for her part, stressed that the company's culture is key to driving innovation.

"At Nu, we have created autonomous innovation cells that work like small startups within the organization, allowing ideas to flow from every level of the company," she said.

Alva also emphasized that innovation should not be seen as an exclusive prerogative of senior management.

"The best ideas often come from the operating personnel who face these challenges every day," she said.

Both experts agreed that risk and error aversion is one of the greatest obstacles to innovation.

Alva argued that allowing and learning from mistakes is essential for innovation to flourish.

"It's all right to make mistakes; mistakes are allowed," she said, noting that companies must shift the cultural paradigm that penalizes errors to foster a more favorable environment for creativity.

You can listen to this and other Business Territory episodes on Spotify, Amazon Music, Apple Podcasts, and YouTube Music.

This award recognizes her outstanding achievements in the film industry, where she was the first woman to direct Grupo Cinemex in Latin America, and her impact on social causes.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Alma Rosa García Puig, founding partner of Cinemas WTC, has been recognized with the 2024 EGADE Alumni Achievement Award for her outstanding work in the film industry and her significant impact on society.

This recognition is awarded annually by EGADE Business School - Tecnológico de Monterrey to honour its alumni who have displayed extraordinary dedication, commitment and social responsibility in their respective communities.

As a graduate of the EGADE MBA, García Puig received this award during the 2024 EGADE Business School Annual Alumni Meeting, held on August 30 in Monterrey.

“I am truly honoured to receive the EGADE Alumni Achievement Award. Being recognized not only as a woman in an environment that was more challenging in my generation but also for my professional career fills me with gratitude. This accolade, awarded by an institution as prestigious as EGADE Business School, means a lot to me and many women who, like me, have been making their way in the business world. It is a confirmation that it can be done, and I am deeply grateful that Mexico's talent is valued,” the prize-winner declared.

The award was handed to García Puig by Horacio Arredondo, dean of EGADE Business School, and Zinia Padilla, national director of Alumni Relations of Tecnológico de Monterrey.

In this regard, Arredondo commented: “It fills EGADE Business School with great pride to have graduates like Alma Rosa García Puig, whose exemplary career in the film industry and commitment to human development and gender equality are outstanding. Her dedication has not only propelled her professional success but has also had a positive impact on diverse social causes, ranging from special education to support for pregnant women with cancer. Alma Rosa embodies the values we promote at our school, inspiring future generations to follow her example and make a positive contribution both within and beyond their communities.”

The 2024 EGADE Alumni Achievement Award winner has held several key executive positions in various Mexican companies. She was the first woman to direct Grupo Cinemex in Latin America and also served as spokesperson for the Film Industry Chamber. Her roles have included Deputy CEO of Tiendas 3B, franchise manager for Circle K México, and director of Lavazza and Cielito Querido Café. She was also CEO of Great Place to Work México and has mentored projects for entrepreneurs.  She is currently the founding partner of the complex Cinemas World Theatre Concepts.

Beyond her professional career, García Puig is a founding partner of Koinobori, an institution for children with special education needs. She is also a board member of Fundación Padma, which supports pregnant women with cancer, and several retail stores. Her commitment to gender equality and women’s empowerment is reflected in her work as a speaker on these issues.