EGADE Business School is the only school in Mexico to be selected this year within the PRME flagship program.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School - Tecnológico de Monterrey has been selected once more to participate in the global program PRME Champions, which brings together 47 leading business schools from across the world in its 2023 cycle.

PRME Champions is one of the flagship programs of the Principles for Responsible Management Education (PRME), an initiative of the UN Global Compact.

EGADE Business School is the only school in Mexico and one of just three in Latin America to have been selected this year within the PRME Champions program, owing to its leadership on responsible management education.

“EGADE became a PRME Champion (for the first time) in 2016. Since then, we have renewed our participation and applied and participated in diverse projects every cycle. In the last, we participated in a research project with La Trobe University from Australia, Universidad Externado de Colombia, and ISAE from Brazil, titled “Emociones, empleo y COVID” (Emotions, employment, and COVID), which we are about to launch,” commented Christiane Molina, director of research at Tec de Monterrey’s Center for Conscious Enterprise, research professor at EGADE Business School, and member of the PRME Global Chapter Council.

🏆Introducing the 2023 PRME Champions!🏆
PRME Champions are dedicated business and management schools from across PRME's 🌍 community who work together to address shared barriers for our community, & deliver value for business & society
Meet the schools👉https://t.co/vErJsHwbaD pic.twitter.com/WpJiOrytxZ

— PRME Secretariat (@PRMESecretariat) January 11, 2023

The PRME Champions are a select group of business schools committed to working collaboratively to develop and promote activities that address the barriers shared by the almost 800 PRME signatory institutions, delivering value for businesses and society in general.

The focus of the PRME Champions for 2023 will be to work on collaboration to inspire the global community of business schools to incorporate the Sustainable Development Goals (SDGs) into three areas: curricula, research, and partnerships.

Founded in 2007, PRME has become the leading UN-backed platform seeking to raise the profile of sustainability in business schools worldwide and draw attention to the 2030 Agenda and the SDGs.

For further information on PRME Champions 2023, visit: https://www.unprme.org/news

EGADE students experience first-hand the business application of Microsoft’s Power BI tool.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

Students of the MBA program at EGADE Business School - Tecnológico de Monterrey had the opportunity to visit the Microsoft Technology Center (MTC) and attend a Business Intelligence master class in Mexico City.

The center is located in the facilities of Microsoft México’s head office in the Santa Fe zone. 

The EGADE MBA students became acquainted first-hand with the business applications of Microsoft’s Power BI tool.

Their tour included demonstration stations that displayed technological solutions for real-life problems, such as traffic optimization in metropolises, retail applications, and improvements to crop irrigation systems.

During the visit, Rafael Sánchez Loza, president and general director of Microsoft México, talked with the EGADE MBA students.

The Business Intelligence master class is part of the same course Professor Juan Carlos Bustamante taught.

With this activity, Tecnológico de Monterrey and Microsoft celebrate their alliance formed last December to drive the use of Artificial Intelligence (AI) in Mexico.

Aiko Fujimura and Marco Antonio Pérez have been recognized for their differentiating, influential role within the field of marketing in Mexico.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Two alumni of EGADE Business School at Tecnológico de Monterrey were named in the 2023 edition of Marketing Best of the Best by the magazine Merca2.0.

They both form part of a group of 49 brands, agencies, and leaders renowned for their differentiating, influential role in 17 categories related to the marketing industry in Mexico.

Conoce la edición de Enero 2023:
Marketing Best of the Best 2023
Merca2.0 reconoce siempre a las marcas que han hecho un buen trabajo para la evolución de la sociedad y la creatividad.

Adquiérela aquí: https://t.co/bHB5cuLzF5 #marketing #bestofhebest #marketingdigital #merca20 pic.twitter.com/ft6TzyiZIK

— Merca2.0 (@Merca20) January 1, 2023

The EGADE alumni honorees are:

• Aiko Fujimura (MBA’14), Head of Sales, Marketing, Operations & Growth at SPIN by OXXO, recognized in the category “Launch of the Year.”

“We are convinced that our product will continue to grow and evolve. Accessibility and a combination of the physical and the digital make the current value proposal of Spin by OXXO unique,” commented the graduate of the EGADE MBA in Monterrey.

• Marco Antonio Pérez (MBA’11), Marketing Director at Office Depot, recognized in the “Retail” category.

“Even though executing the store experience through fun and educational content together with our commercial partners appeared to be a complex proposal, we were able to fulfill it successfully,” commented the graduate of the EGADE MBA in Santa Fe.

The 2023 edition of Marketing Best of the Best was published in the January issue of Merca2.0.

Accolade recognizes Alicia Fernanda Galindo Manrique and her enterprise ABACO Consultoría Financiera for her work and impact on society.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Alicia Fernanda Galindo Manrique, professor and graduate of EGADE Business School - Tecnológico de Monterrey, was announced as a 2023 Tec Prize for Women winner in the Entrepreneurship category.

The accolade recognizes her work at ABACO Consultoría Financiera, an enterprise she founded to drive financial education for kids through courses and workshops for children, teens, and parents.

“I am extremely grateful for this recognition by the Tec Prize for Women in entrepreneurship. A huge thank you to everyone for continuing to believe in my project that champions financial education for children and teens,” the winner posted on Instagram. 

 

 

 

 

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A post shared by ABACO- Educación Financiera (@abacofinanzas)

Galindo Manrique is director of the B.A. in Finance & Accounting (LCPF) program at Tec Campus Monterrey; adjunct professor at EGADE Business School; and member of the GAT Financial Innovation within the Research Groups of Tec’s School of Business.

She is also a host of Territorio Negocios, the podcast of Tec Sounds, EGADE Business School, and Tec's Undergraduate Business School, and a regular collaborator in EGADE Ideas.

She earned a Ph.D. in Accounting & Finance with a focus on sustainability at UANL, offered jointly with Universidad de Extremadura; a Master’s in Finance and MBA from EGADE Business School; and a B.A. in Finance and Accounting at Tec.

— Premio Mujer Tec (@PremioMujerTec) January 18, 2023

The Tec Prize for Women seeks to recognize and highlight the career path, contributions, and talent of alumnae and female students, professors, collaborators, and directors from Tecnológico de Monterrey’s institutions.

“Year after year, this recognition is an example that inspires other organizations to create similar initiatives that will close the gender gap and highlight the transformational power of women in society,” stated Inés Sáenz, Inclusion, Social Impact, and Sustainability VP at Tec.

The winners of the 2023 edition will receive the “Muliere Amet” trophy during the award ceremony to be held on March 6 at Tec Campus Monterrey, within the framework of International Women’s Day.

View the full list of winners on the Tec Prize for Women website.

This edition aims to bring together academics, researchers, and doctoral students to explore the phenomenon of deglobalization and its impact on business.

By JOSÉ ANGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey will host this year the Annual Conference of the Business Association of Latin American Studies (BALAS).

The BALAS 2023 Conference will take place from June 20 to 23 at Tec's Mexico City Campus, with the main theme "Facing Deglobalization: Views from and for Latin America."

This edition aims to bring together academics, researchers, and doctoral students to explore the phenomenon of deglobalization and its impact on business, as well as discuss solutions focused on Latin America.

The call for papers is currently open; January 23 is the deadline to submit papers and/or Ph.D. proposals.

Ricardo Buitrago, professor at EGADE Business School and chair of the BALAS 2023 Conference, commented that the event would offer a unique blend of academic, social, and cultural experiences.

Keynote speakers include Michael Hitt, University Distinguished Professor Emeritus and Professor Emeritus of Management at the Mays Business School at Texas A&M University, and Alvaro Cuervo-Cazurra, of International Business and Strategy at the D'Amore-McKim School of Business at Northeastern University, and Co-Editor of Global Strategy Journal.

For more information about the call for papers, thematic tracks of the conference, and the doctoral colloquium, visit https://balas.org/AC2023.

Rajagopal is recognized by the Indian Government for his contributions to education.

By JOSÉ ANGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Rajagopal, professor at EGADE Business School of Tecnológico de Monterrey, was honored today with the Pravasi Bharatiya Samman Award, the highest honor given by the Government of India to its nationals abroad for their contributions in and out the South Asian country.

The academic received the prize consisting of a medal and a diploma from the President of India, Droupadi Murmu, during the valedictory session of the 17th Pravasi Bharatiya Divas Convention, in the city of Indore, in the state of Madhya Pradesh.

Rajagopal was particularly distinguished for his contributions to education among 27 men and women of Indian origin who received the Pravasi Bharatiya Samman Award in its 2023 edition.

Representing the excellence achieved by the Indian diaspora in different fields, the laureates are selected by a jury and awards committee headed by the President of India and the Minister for External Affairs.

“(Rajagopal) has made a seminal contribution to rural development, farming communities, and women entrepreneurship in India through the transformation of conventional practices. Through social laboratories, he has infused business orientation among farm and non-farm entrepreneurs from 1984 to 2001. He is also credited for the synergy between the higher education systems of India and Mexico,” highlights an official publication of the awards.

The award-winner is a professor in the Department of Marketing and Business Intelligence at EGADE Business School and a researcher in the Thematic Area Group on Responsible Production, Marketing, and Consumption at the Tecnológico de Monterrey. He is also a Visiting Professor at Boston University and a Life Fellow of the Royal Society of Arts in London.

Their teamwork and competitive spirit were deemed outstanding among participants from 36 business schools worldwide.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

A team of students representing EGADE Business School - Tecnológico de Monterrey received the Richard Outcault Team Spirit Award, within their participation in the 41st edition of the John Molson MBA International Case Competition, in Montreal, Canada.

This is a special accolade awarded to the team that demonstrates exemplary teamwork and competitive spirit.

The winning EGADE team members were the Online Master in Finance student, Melissa Jarrín; EGADE MBA student José Luis Salinas; and EGADE - UNC Charlotte MBA in Global Business & Strategy students Ricardo Argüelles and Kevin Mellado, who were accompanied by professors Juan Antonio Enciso and Juan Carlos Rivera as advisors.

THE EXPERIENCE

"It is difficult to explain how wonderful this experience is. It opens an impressive door to the world; we have very different perspectives than the rest of the competitors who come from countries that are world powers. To learn how and what they think, what ideas they bring to the table, their analysis, and their experiences is very enriching. Thus, the competitiveness and excellence of the teams is notorious, and as the days went by, each case required more effort, more knowledge, and strategy as well," said Jarrín.

"The unpublished cases presented in the competition were exceptional, varying in industry, company size, and problems presented. It was a real challenge and honor to be able to analyze, solve and present these problems from real companies that generally have to deal with situations of the contemporary world," said Argüelles.

"Being surrounded by highly competitive professionals gives you a new perspective of the world and great humility to continue developing in the business world. In addition, learning how professionals from different parts of the world deal with problems help you get out of the paradigms that you had formed during your career and opens you up to many new possibilities and possible solutions for real-world problems," said Mellado.

“It is a life-changing event; Competing in an international arena with top-level schools from all over the world makes us work hard. The level of demand from the judges and the quality of the presentations are lessons that I will take with me and put into practice at work and school,” said Salinas.

THE COMPETITION

The competition, organized by the John Molson School of Business - Concordia University, and recognized globally as the most important of its type, was held from January 1 to 6, enjoying the participation of 36 business schools worldwide.

In the initial phase, under a round-robin format, all the teams had the opportunity to analyze five business cases and present their solution to a jury, applying their skills, knowledge, and experience.

The semi-finalists and finalists in the competition evaluated a fifth and sixth case, respectively, with the team from DeGroote School of Business - McMaster University winning first place.

EGADE Business School alumnae are on the list of leading women in the marketing industry.

By FERNANDA MORALES BACA | EGADE BUSINESS SCHOOL

Merca2.0 magazine published its 65 Marketing Women 2022 list, which includes three alumnae of EGADE Business School at Tecnológico de Monterrey.

The list highlights leading women in the marketing industry who demonstrate the importance of creating democratized workplaces with a sense of governance, leadership, and inclusive representation.

The EGADE Business School alumnae are:

Silvia Dávila (MNE'97)
President of Danone Latin America and General Director of Danone Mexico

"I am very curious, and the experience, my objectives have changed how I conceive my work, now I measure it in impact, in how this transforms the life of the communities," said the alumna of the  Master in Business Economics.

Claudia Elizabeth Trujillo (MMT'15)
Brand Manager at Ualá

"There is a need for equal opportunities for development, regardless of gender, age, sexual preference... it is not necessary to be given a position just for being a woman," said the alumna of the Master in Marketing.

Rosalva Rivera (MBA'18)
UPS Marketing Director for Mexico and Latin America

“From my trenches, I have proposed and led different efforts to support and give tools to all women entrepreneurs. This motivates me to generate a real change,” said the EGADE MBA alumna.

The list was published in the September 2022 edition of Merca2.0.