This award recognizes her outstanding achievements in the film industry, where she was the first woman to direct Grupo Cinemex in Latin America, and her impact on social causes.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Alma Rosa García Puig, founding partner of Cinemas WTC, has been recognized with the 2024 EGADE Alumni Achievement Award for her outstanding work in the film industry and her significant impact on society.

This recognition is awarded annually by EGADE Business School - Tecnológico de Monterrey to honour its alumni who have displayed extraordinary dedication, commitment and social responsibility in their respective communities.

As a graduate of the EGADE MBA, García Puig received this award during the 2024 EGADE Business School Annual Alumni Meeting, held on August 30 in Monterrey.

“I am truly honoured to receive the EGADE Alumni Achievement Award. Being recognized not only as a woman in an environment that was more challenging in my generation but also for my professional career fills me with gratitude. This accolade, awarded by an institution as prestigious as EGADE Business School, means a lot to me and many women who, like me, have been making their way in the business world. It is a confirmation that it can be done, and I am deeply grateful that Mexico's talent is valued,” the prize-winner declared.

The award was handed to García Puig by Horacio Arredondo, dean of EGADE Business School, and Zinia Padilla, national director of Alumni Relations of Tecnológico de Monterrey.

In this regard, Arredondo commented: “It fills EGADE Business School with great pride to have graduates like Alma Rosa García Puig, whose exemplary career in the film industry and commitment to human development and gender equality are outstanding. Her dedication has not only propelled her professional success but has also had a positive impact on diverse social causes, ranging from special education to support for pregnant women with cancer. Alma Rosa embodies the values we promote at our school, inspiring future generations to follow her example and make a positive contribution both within and beyond their communities.”

The 2024 EGADE Alumni Achievement Award winner has held several key executive positions in various Mexican companies. She was the first woman to direct Grupo Cinemex in Latin America and also served as spokesperson for the Film Industry Chamber. Her roles have included Deputy CEO of Tiendas 3B, franchise manager for Circle K México, and director of Lavazza and Cielito Querido Café. She was also CEO of Great Place to Work México and has mentored projects for entrepreneurs.  She is currently the founding partner of the complex Cinemas World Theatre Concepts.

Beyond her professional career, García Puig is a founding partner of Koinobori, an institution for children with special education needs. She is also a board member of Fundación Padma, which supports pregnant women with cancer, and several retail stores. Her commitment to gender equality and women’s empowerment is reflected in her work as a speaker on these issues.