Master in Marketing
Mastering Decision-Driven Marketing
Put marketing at the heart of business strategy and become a leader who makes data-driven decisions to spark innovation and drive growth in your organization.
Time
Part-Time
Format
Blended
Length
18 months
Intake
September
Venues
Monterrey, Mexico City
The transformative impulse of marketing
Connect with the strategic trends reshaping global marketing and gain the capabilities to compete in fast-changing and demanding environments.
Strengthen your strategic leadership through applied projects that prepare you to create innovative solutions for emerging marketing challenges.
Take part in international experiences that will expand your global vision and enhance your ability to integrate the best practices in strategic marketing worldwide.
Improve your decision-making with data analytics and a clear understanding of the financial impact behind your marketing strategies.
Program Profile
Candidate Profile:
Designed for experienced marketing professionals looking to strengthen their leadership profile by integrating strategy, data, technology, and finance to guide business decisions with a global perspective.
Marketing for decision-makers
QS Global MBA & Business Master’s Rankings 2026
We are among the elite 1% of business schools worldwide that hold the “Triple Crown” of international accreditations — a hallmark of overall academic excellence.
Understand the financial side of your strategies and design initiatives that deliver measurable business impact.
Revenue Drive
Gain a deep understanding of Marketing Strategy to align your decisions with the organization’s vision and strategic objectives.
Build a comprehensive vision to tackle marketing challenges with strategies focused on profitability and sustainable value creation.
Flexible, global learning models
Choose the format that fits your schedule, an executive format in Mexico City for professionals who need flexibility, or a part-time on-campus program in Monterrey for an immersive experience with high-level networking.
Innovative class formats
We have two study formats. At the Mexico City venue, we have a blended format, which adapts perfectly to your schedule and lifestyle. At the Monterrey venue, the format is in-person, offering an experience focused on participation, dialogue, and networking.
QS Global MBA & Business Master’s Rankings 2026
We are among the elite 1% of business schools worldwide that hold the “Triple Crown” of international accreditations — a hallmark of overall academic excellence.
An experience that transforms
Learn from national and international professors
Learn about the admission process
The EGADE Business School Admissions Committee carries out a comprehensive evaluation of each candidate looking to join any of our programs. We assess our candidates' professional experience, background, and academic performance, along with quantitative elements such as their scores on the admissions and English proficiency tests.
We have a strong commitment to dynamic and creative candidates with high leadership potential, an open mind, and a passionate drive to achieve success and transcend the limits of business transformation.
Learn more about how to become part of the EGADE community and start the application process for the program of your choosing.
Financial Aid
Learn more about the program's next events.
FAQs
The minimum requirement to enter this Master's program is 3 years of professional experience.
It's not possible. The program has a lock-step format so it must be taken as it was designed.
No, to graduate you just need to approve all courses.
No, financial aid is not accruable.
Yes, you can participate on international experiences such as exchanges, summer courses, GNAM Weeks, and double degrees.
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