Research Group
Organizational Strategy and Industry Transformation

This Research Group aims to contribute with evidence that backs up the way in which organizational learning models, value chain management, innovation, renovation, and transformation of public and family businesses, are fundamental elements to design and implement a strategy to understand the dynamic of different industries in which individuals and organizations exist.

This Research group Will also focus on understanding the consumption habits so that with the appropriate interventions, it becomes possible to promote a responsible consumption of services and products, specially in consumption industries, in total coordination and aligning with the working lines defined by the Subject Area Group in Production, Commercialization and Responsible Consumption. To achieve the objectives of this Research Group some projects and initiatives will be defined in the following lines of work:

  • Global Value Chains
  • Organizational Strategy & Digital Strategy of Organizations

To achieve the objectives of this Research Group some projects and initiatives will be defined in the following lines of work:

  • Global value chains
  • Supply chains and global opportunities
  • Organizational strategy
  • Digital strategy of organizations
  • Determinants of industry competitiveness
  • Business Families & Family Business
  • Transformation of retail industry
  • Transformation of consumption industry

TAG Transdisciplinary analysis of value chains and global opportunities

Some research lines of this Research Group will focus on:

  • Integration of production and supply chains
  • Global opportunities to enhance innovative value chains
  • Sustainable value chains
  • Innovation of value chains

Some research questions:

  • How can we enhance digital capacities of value chains in industries with greater needs?
  • How can we develop analytical capacities in value chains of key industries?
  • What are the most important elements to innovate a global value chain?
  • Which are the determinants that permit the design of sustainable value chains?
  • Which are the most important transdisciplinary elements to create high impact value chains?
  • How can we identify supply and demand poles to design high impact value chains?
  • How do financial, logistic, and entrepreneurial models influence the design of high impact value chains?

TAG Organizational Strategy

Some research lines of this Research Group will focus on:

  • Evolution of business models through digital transformation
  • Conversion of Latin-American industry of auto parts amidst the transformation of the automotive industry
  • Measurement of the digital maturity in organizations
  • Value chain’s digital transformation
  • Digital transformation of the retail industry
  • Digital transformation of the financial industry

Some Research questions:

  • What is the impact of digital transformation in the competitive structure of specific industries, both in Mexico and Latin America?
  • How do current business models evolve and complement each other thanks to digital transformation?
  • How can data generated by digital technologies be used to define organizational strategies?
  • Is it possible to transfer current capacities from one industry to another?
  • How can we generate products/services of added value, through digitalization?
  • How can businesses improve their offer and capture a greater part of value generation?
  • How to align the digital strategy of an organization to its global strategy?
  • Which are the determinant elements for a successful digital transformation in organizations?
  • What is the role of leadership and cultural organization in the process of digital transformation in organizations?
  • What has been the value generation of the digital transformation of the financial industry?
  • How has the Fintech industry contributed to the financing of productive projects of micro and small businesses?
  • How have supply chains innovated through digital transformation?

TAG Family Businesses

Some research lines of this Research Group will focus on:

  • Governance
  • Growth
  • Intergenerational strategies
  • Legacy

Some Research questions:

  • Which are the structures of Government that facilitate decisions in complex environments?
  • Which are the attributes of the business model that facilitate innovation in a family business?
  • Which are the schemes that, from a family business, can detonate growth (new entrepreneurships, new business models, among others)?
  • What factors determine the selection of the industry for new entrepreneurships of the family business?
  • What dynamics add to the identity, commitment, aligning, and union inside a family business?
  • What characteristics influence the entrepreneurial orientation of the organization?
  • How do attributes of generational groups affect decision making?
  • Which are the determinants of socioemotional wealth?
  • What is the impact of the family business with regards to the carbon footprint? What is the impact of the family business with regards to the carbon footprint?
  • In which sustainable practices is the family a critical factor for society?

TAG Transformation of the Retail Industry

Some research lines of this Research Group will focus on:

  • Retail experience & customer journey
  • Retail frontline management
  • New competitors and business models
  • Retail format innovation & atmospherics
  • Impact of technology in retail
  • Sustainable retailing
  • Retail metrics & analytics

Some Research questions:

  • How can retailers pose an influence at the various stages of the customer journey?
  • How to improve the retailers branding and positioning strategies?
  • What is the impact of omnichannel strategies for consumers, retailers and the environment?
  • What are the new consumer segments and how to approach them?
  • how can we foster inclusion and protection of vulnerable employees?
  • How to be a "good job" provider?
  • How can an effective retail organizational structure impact results?
  • How do attributes of generational groups affect decision making?
  • Which are the determinants of socioemotional wealth?
  • What is the impact of the family business with regards to the carbon footprint?
  • In which sustainable practices is the family a critical factor for society?
  • How AI affects the CX?
  • How technology affects retailing and shopper behavior?
  • Is the metaverse the future of retail?
  • How can employees be empowered with technology?
  • How to respond to circular economy challenges in the retail industry?
  • How to design and implement a sustainable supply chain?
  • What is the extent to which consumers are willing to RRR?
  • How to proactively respect privacy issues?
  • How to leverage data through insightful analytics?
  • How retail metrics and analytics determine new retail strategies?
  • How to generate data driven value?

Leader: Osmar Zavaleta (Temporary Position)

TAG Transdisciplinary analysis of value chains and global opportunities, leader: Federico Trigos

TAG Organizational Strategy, leader: Andreas Hartmann

TAG Family Businesses, leader: Edgar Ramírez

TAG Transformation of the Retail Industry, leader: Lucila Osorio

 

Researchers

Name TAG
Alberto Daniel Malpica Romero Family Businesses
Aurora Correa Flores Family Businesses
David Salvador Xotlanihua González Family Businesses
Delia Lizette Huezo Ponce Family Businesses
Edgar Rogelio Ramírez Solís Family Businesses
Fernando Sandoval Arzaga Family Businesses
Jorge Eduardo Gómez Villanueva Family Businesses
Marcia Lorena Rodríguez Aldana Family Businesses
María Francisca Fonseca Paredes Family Businesses
Paul Alejandro Delgadillo Fabián Family Businesses
Tonatiuh Najera Ruiz Family Businesses
Verónica Ilián Baños Monroy Family Businesses
Andreas Michael Hartmann Organizational Strategy
Gabriel Vouga Chueke Organizational Strategy
Jesús Cuauhtémoc Téllez Gaytán Organizational Strategy
Julio César Martínez Suárez Organizational Strategy
Laura Esther Zapata Cantú Organizational Strategy
Mauricio Cervantes Zepeda Organizational Strategy
Mauro Rodríguez Marín Organizational Strategy
Miguel Angel Montoya Bayardo Organizational Strategy
Raúl Francisco Montalvo Corzo Organizational Strategy
Ricardo Buitrago Organizational Strategy
Sandra Maycotte Felkel Organizational Strategy
Eduardo Armando Transdisciplinary analysis of value chains and global opportunities
Evodio Kaltenecker Retto De Queiroz Transdisciplinary analysis of value chains and global opportunities
Federico Trigos Salazar Transdisciplinary analysis of value chains and global opportunities
Francisco Javier Valderrey Villar Transdisciplinary analysis of value chains and global opportunities
Pablo Pérez Akaki Transdisciplinary analysis of value chains and global opportunities
Alfonso Valdez Cervantes Transformation of the Retail Industry
Ana Dolores Franco Valdez Transformation of the Retail Industry
Ana Valeria Calvo Castro Transformation of the Retail Industry
Emma García Valenzuela Transformation of the Retail Industry
Francisco Jesús Guzmán Martínez Transformation of the Retail Industry
Gustavo César Martínez Lira Transformation of the Retail Industry
Margarita Orozco Gómez Transformation of the Retail Industry
María Andrea Trujillo León Transformation of the Retail Industry
Maria Elena Vazquez Lira Transformation of the Retail Industry
María Lucila Osorio Andrade Transformation of the Retail Industry
Martha Isabel Arévalo Luna Transformation of the Retail Industry