EGADE MBA alums are featured on the list of the leading women in the marketing industry.
By SOFIA VALVERDE ZAMORA | EGADE BUSINESS SCHOOL
The magazine Merca2.0 published its 85 Marketing Women 2024 list, which includes two alumnae of EGADE Business School - Tecnológico de Monterrey.
The list, published in the September edition, reveals the evolution of female leadership in the marketing industry.
The EGADE alumnae are:
MARCELA GONZÁLEZ (MBA’19)
Marketing VP en Rocket Lab
According to the magazine, Marcela González underscores the importance of keeping up to date in a field as dynamic as marketing. She achieves this by carefully selecting her information sources and participating in national and international professional circles.
“She also highlights the integration of artificial intelligence as one of the most important trends in marketing communication, anticipating that, in the coming years, AI will be essential to personalize messages and enhance brand-user interactions,” the magazine mentioned.
REBEKKA IRINA (MBA’22)
Gerente de Mercadotecnia en Michelin
Merca2.0 emphasized that Rebekka Irina visualizes an even closer relationship between marketing and communication in the future, where finding and constantly updating the proper channels to reach the desired audience will be critical.
“She also stresses the growing importance of artificial intelligence, augmented reality, and sustainability as trends that will set the course of the industry over the next few years,” the magazine stated.
This special edition of Merca2.0 celebrates the women leaders, innovators, and creators who are redefining the industry with their vision, creativity, and determination.