Finalists in New York! EGADE student and her team reached the final in New York of the international Cornell Cases competition 

Submitted by jose.paz on Fri, 11/08/2024 - 14:58

Out of 705 participants and 154 teams from 48 business schools and 15 countries, the MBM student's team was selected as one of the eight finalists and is the only one to represent Mexico in the final round.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Vanya Escamilla, a Master in Business Management student at EGADE Business School—Tecnológico de Monterrey, was part of the team that represented the institution in the final of the Cornell EMI Corning Case Competition 2024 in New York.

The  "Aztlán Consulting Group" team also included Osvaldo López, Enrique Garza, Mariel Soto, and Andreu Sarreta, undergraduate students from the Tec School of Business.  Juan de Dios García, a professor in the School of Business and academic leader of the Tec Conscious Enterprise Institute, advised the team.

Out of 705 participants representing 154 teams from 48 institutions across 15 countries, only eight teams were selected to present their solutions in the final, which took place on October 31 at the Tata Innovation Center, Cornell Tech campus.

The team of students from EGADE Business School and the School of Business was the only finalist representing Mexico in this prestigious competition, facing competitors from Colombia, India, Japan, the United States, and Vietnam in the final round.

"This was a unique opportunity to apply the knowledge and skills acquired at Tecnológico de Monterrey, proposing innovative solutions to problems faced by emerging markets. The most valuable takeaway for me is teamwork and the opportunity to connect with people of different nationalities, breaking cultural and language barriers," Escamilla declared about her experience.

This year, Cornell's Emerging Markets Institute Case Competition focused on the challenges and opportunities of a Vietnamese electric vehicle (EV) company, a strategic sector in emerging markets.

The final occurred during the Cornell Annual Conference, this year's theme being "Innovation and Transformation to Emerge Stronger."

The Cornell EMI Corning Case Competition challenges participants to answer questions companies and managers face in emerging markets, promoting solutions that will benefit organizations and their environments.

This year, the competition reached a record number of participants from countries such as Bangladesh, Canada, China, Ecuador, Nepal, Nigeria, the Philippines, Portugal, and Spain, in addition to those mentioned above.

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EGADE and IMEF foster a life-work balance at the Work-Life Balance Forum 2024

Submitted by jose.paz on Fri, 11/08/2024 - 10:49

The event has become a space for reflection and action to transform organizational culture.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School - Tecnológico de Monterrey hosted the Work-Life Balance Forum 2024, "Cultural Transformation in the Workplace," organized with IMEF Monterrey.

In its eighth edition, this forum has reaffirmed its importance as a critical space for driving change in organizational structures and promoting equal opportunities in the workplace.

Horacio Arredondo, dean of EGADE Business School; María Concepción del Alto, national director of the Master in Finance at EGADE Business School and promoter of the forum; and Héctor Mancilla, president of IMEF Monterrey delivered the welcome address.

In his opening message, Arredondo highlighted the importance of opening the institution's doors to in-depth reflection on the balance between life and work and the need to transform organizational culture in companies.

The dean emphasized that one of today's directors' most significant challenges is building an equitable, inclusive organizational culture that encourages women's participation in leadership positions.

"Transforming the organizational culture of our companies is one of the great challenges we directors face," stressed Arredondo, who also warmly thanked Del Alto for her fundamental role in organizing the forum and reaffirmed EGADE Business School's commitment to initiatives that promote equal opportunities in the workplace.

Del Alto, for her part, shared her conviction that organizations' most important resource is their collaborators, their human talent."

The academic highlighted the importance of leaders being aware of the care required for those who work hard to achieve companies' strategic objectives.

She added that this care must be based on a perspective of equity and inclusion, which generates fair opportunities and an environment in which every person feels appreciated.

Del Alto pointed out the urgency of improving the work-life balance in Mexico. This country is ranked as one ofthe worst in this aspect worldwide and emphasizes that fostering an inclusive organizational culture is critical to building healthy, productive work environments.

Karen Mauch, an independent advisor and expert on financial and corporate strategies, gave the conference "Accept That You Are Different " She stressed the importance of recognizing personal limits and prioritizing health over work demands.

She then highlighted the need to take breaks to evaluate our lifestyles and find activities that contribute to our physical and mental well-being.

"Establishing clear limits and finding activities that help us disconnect from work stress are essential steps for a comprehensive approach to self-care," Mauch recommended.

The forum also included the panel "Work Culture Realities and Trends," moderated by Eduardo Aguiñaga, national director of Full-Time Programs at EGADE Business School, with the participation of Doris Vega, director of Institutional Relations and Communication at Compañía Minera Cuzcatlán and president of Women in Mining; Zelina Fernández, general director of Index Nuevo León; Rebeca Guerra, executive director of ERIAC Capital Humano and founding partner of Andamos México; and Olivia Segura, consulting partner for Human Capital Consulting and Talent Management at KPMG in Mexico.

The panelists explored key topics in organizational culture transformation, focusing on life-work balance, inclusion, equity, and adapting to new technologies.

Segura highlighted the importance of flexibility and work-life balance as key factors in retaining female talent, commenting that 75% of women in senior positions prefer flexible work models. She also emphasized the need to address burnout and workplace harassment by implementing zero-tolerance policies and ethics hotlines to protect the mental health of both female and male employees.

Vega reported on the progress made in the mining industry regarding the inclusion of women, thus promoting a cultural change and adapting spaces and policies to make them more equitable and safer. She also spoke about the Queen seal, a recognition for mining companies implementing affirmative actions for female development.

For her part, Guerra explained how hybrid work has offered a balance for women and collaborators in general, allowing greater flexibility to balance their personal and professional lives. She pointed out that organizations need robust strategies to manage remote teams, including competencies such as clear communication, delegation, and collaborator empowerment.

Fernández discussed the impact of digitalization in manufacturing, which has facilitated processes and improved operational efficiency. She also mentioned generational challenges, where companies have to adapt to the diverse expectations of up to five generations of employees by promoting mentoring programs and career plans that maintain commitment and foster continuous development.

As moderator, Aguiñaga highlighted the need for organizations to understand and adapt to these trends and realities, fostering an inclusive, flexible environment that supports the growth and well-being of all their members.

Other activities in the forum included the conference "Achieving Mindfulness" by Gustavo Aguilera Jiménez, Tecnológico de Monterrey professor and expert in Human Development, who addressed strategies for achieving a comprehensive balance in our professional and personal lives.

Another panel discussed the experiences of the companies that have won the Gender Equality Prize awarded by the Mexican Institute of Finance Executives (IMEF) and the Association of Women in Finance (MEF).

Participants in this panel were Adriana Arjona, deputy director of Diversity, Equity, and Inclusion at Santander Mexico; Gabriela Bustamante, director of Purpose and Inclusion at PwC; Patricia González Rico, executive director of HRBPand Talent Management at Santander Mexico; and moderator, Nohemí Cortés Llamas, independent professional advisor to public and private companies in Mexico and the United States.

A third panel was "Gender Inequality From an Economic Perspective," with Joana Chapa,  UANL School of Economics director, and Grissel Olivera, professor of Economics at Tec de Monterrey.

Finally, Federico Garza Santos, president of Desarrollos Delta and chair of the Board of Fibra Monterrey, and Sanjuana Herrera, director of Administration at Banregio, engaged in a dialogue on "People at the Center of the Company." 

This forum not only enabled the discussion of key issues for workplace well-being but also once again consolidated the commitment of EGADE Business School and IMEF Monterrey to promote organizational change and foster a culture of equality and balance in the workplace.

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EGADE PhD Candidate Yuri Hirayama Recognized Among Global Sustainability and Education Leaders

Submitted by jose.paz on Fri, 11/08/2024 - 09:10

Honored for driving educational transformation and positive social impact.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Yuri Hirayama, EGADE PhD in Administrative Sciences candidate and alumna of the EGADE MBA Online program, was recently recognized with two prestigious awards for her leadership and impact on sustainability and education.

Over the past year, Hirayama has been honored globally, underscoring her commitment and impact in transforming education and promoting sustainable practices.

Her most recent recognition came last October when Hirayama was selected as one of the Global 50 Women in Sustainability Awards 2024 winners, organized by The SustainabilityX Magazine.

Now in its third edition, this award celebrates female leaders who drive bold sustainability initiatives, transform industries, and promote a shift toward a more just, inclusive, and sustainable future.

“We are dedicated to supporting the empowerment of youth and women through education and networks,” says Hirayama, School Director and Principal Educator at the Yuri Education Center in Japan, highlighting her vision and mission to achieve a positive impact through her work in education.

In her role, Hirayama has developed programs focused on sustainability and active learning, such as the "Waste to Wow!" workshop and the "You Lead" program, inspiring students to tackle environmental challenges and develop strategic thinking and responsible consumption skills.

At the Yuri Education Center, Hirayama has created an educational community spanning Africa, Asia, Europe, and Latin America, fostering collaboration and youth empowerment aligned with the Sustainable Development Goals (SDGs).

Her bold leadership and vision were also recognized earlier this year with the Outstanding Leadership Award at the Education 2.0 Conference 2024 in Dubai.

This award highlighted her exceptional leadership in the education sector and her commitment to transformative education.

“Education and sustainability are intrinsically linked,” says Hirayama.

Beyond her innovative pedagogical approach, Hirayama has become a recognized voice in advancing the Sustainable Development Goals (SDG) in education, delivering more than 40 talks on sustainability and standing out for her ability to integrate traditional Japanese values with an open and global perspective.

Her approach encompasses English, music, and sustainability classes for all ages—from infants to adults—focusing on inclusivity and active, engaged learning. Guided by the motto of the Yuri Education Center, “We courageously discuss, actively lead, and collectively act,” her programs encourage open dialogue, leadership, and collaboration.

Hirayama's work has become a model for sustainable education, inspiring students and communities worldwide to embrace change and take collective action for a better future. Her dedication to integrating sustainability into education continues to shape a new generation of leaders equipped to address global challenges.

 

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EGADE Action Week Shortlisted for QS Reimagine Education Awards 2024

Submitted by jose.paz on Tue, 11/05/2024 - 10:52

The nomination highlights the impact of EGADE Business School on sustainability education.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The EGADE Action Week initiative by EGADE Business School—Tecnológico de Monterrey has been shortlisted in the QS Reimagine Education Awards 2024 as a Sustainability Education Action category finalist.

This category of the award, sponsored by the International Universities Climate Alliance, recognizes projects that actively implement sustainability education, inspire tangible changes, strengthen campus initiatives and community alliances, and foster a more sustainable future.

Sonia Monarrez, director of Strategic Intelligence at EGADE Business School, explained that EGADE Action Week is an effort to connect with the community and learn, share, and rethink ways to transform businesses to achieve a sustainable impact.

“Through conferences, workshops, exhibitions, book presentations, challenges, and volunteer activities, among other actions, we go beyond the classroom, creating opportunities to learn and participate in diverse ways,” Monarrez stated.

With more than 2,000 participants in its two editions, in 2023 and 2024, EGADE Action Week has played a fundamental role in raising awareness about the importance of sustainable business leadership, emphasizing the role of companies, local governments, and citizens in building a sustainable future.

This nomination reaffirms EGADE Business School's purpose of rethinking the future of business and its impact on Latin America's sustainable development.

This edition of the QS Reimagine Education Awards received over 1,300 entries in the 18 categories, evaluated by more than 800 international judges in a highly rigorous process.

EGADE Action Week was among the top 25% of all the projects nominated, underscoring the initiative's quality and innovation in a highly competitive environment.

These awards from the international ranking organization Quacquarelli Symonds (QS) highlight programs, technologies, and pedagogical approaches that redefine education and prepare students for future challenges.

The winners will be revealed at the closing gala of the QS Reimagine Education Conference 2024, which will be held on December 11 in London, UK.

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Critical points of behavioral economics discussed at the No MoneyForum

Submitted by jose.paz on Tue, 10/29/2024 - 09:47

Raúl Montalvo, director of EGADE Business School, Guadalajara site, analyzes the impact of behavioral economics on financial decisions.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

At the No Money Forum: the Transformation of Cash, organized by the newspaper El País, Raúl Montalvo, director of EGADE Business School, Guadalajara site, participated in the panel "Behavioral economics: What do we base our financial decisions on?". 

Moderated by Sonia Corona, chief writer with El País in Mexico, the panel gathered together behavioral economics experts, including Diana Hernández, director of Operations at the Mexican Institute of Behavioral Economics, and Julián Rincón, Behavioral Economics Leader at BBVA in Mexico.

In his presentation, Montalvo explained how behavioral economics allows companies to use nudge strategies to induce certain consumer decisions. 

He explained that modern technology enables "a hyper-personalization that makes it possible to understand and classify consumer habits, adjusting the offering and messages according to each customer's profile."

Montalvo stated that behavioral economics focuses on people's biases and heuristics, helping companies optimize their customer experience. He stressed the importance of maintaining an ethical framework that avoids manipulating consumers excessively.

Hernández delved into the concept of biases and heuristics, highlighting how these behavioral patterns influence daily and financial decisions.

The expert mentioned that behavioral economics has shown that consumers tend to imitate the decisions made by people in similar contexts, a phenomenon she called "social norms." 

According to Hernández, companies can use these patterns to create more effective, customer-oriented marketing strategies.

Rincón then addressed the challenges of encouraging savings in resource scarcity and financial stress. 

He highlighted how BBVA has implemented behavioral economics practices in its collection area to understand debtors' situations better and offer alternatives to help them manage their financial circumstances. 

The expert explained how these practices have improved BBVA's customer relations, emphasizing that "connecting with and understanding customers is crucial for building a healthy financial relationship."

Montalvo also explained the "empathy gap" and its impact on financial decisions. 

He affirmed that "in stressful situations, people tend to make impulsive decisions that do not always reflect their long-term interests."

Consequently, he underlined the need to create support mechanisms that guide consumers in making informed decisions, particularly in contexts of economic uncertainty. 

The No Money Forum: the Transformation of Cash also dealt with subjects such as the evolution of financial services in the digital era, the impact of technology and artificial intelligence on the sector, the transformation of cash, Open Finance, and the rise of future unicorns.

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Impact of AI on business and society explored at the National EGADE MBA Conference 2024

Submitted by jose.paz on Mon, 10/28/2024 - 13:14

The event brought together over 160 students from the EGADE MBA program, which is offered in Monterrey, Santa Fe, Guadalajara, Querétaro, and online.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Over 160 students from the EGADE MBA program gathered on October 25 and 26 in Monterrey for the National EGADE MBA Conference 2024 under the slogan "The new cognitive revolution: The impact of artificial intelligence on society and business."

Students from the Monterrey, Santa Fe, Guadalajara, and Querétaro sites and the online modality congregated at this two-day event that included conferences, panels, visits to the region's companies, teamwork, and networking. 

The welcome address by Horacio Arredondo, dean of EGADE Business School, highlighted the importance of forging strong professional networks and fostering transformative learning among colleagues. It also underlined the event's practical approach, with visits to companies to learn about their artificial intelligence (AI) applications.

Eric Porras, national director of MBA Programs, stressed the importance of this meeting as a platform for students to explore the "new cognitive revolution" that is transforming society and business.

The first conference, "Social Impact of Artificial Intelligence," was delivered by Ana Freire, vice dean of Social Impact and Academic Innovation at UPF Barcelona School of Management.

Freire analyzed the differentiation between limited and general artificial intelligence, emphasizing the need to apply critical thinking in its use and illustrating examples of how AI can generate errors in diagnostics or content.

She also addressed the impact of AI on employment, health, and education, highlighting how this technology can personalize diagnostics and improve health treatments.

Freire presented the STOP project, which, in collaboration with platforms such as Meta, uses AI to identify risk patterns in social networks linked to mental health problems. This project has allowed the early detection of at-risk users and their connection with professional help services, showing the potential of AI as a tool that has a positive social impact when used ethically and responsibly.

Afterward, the panel "Relevance and Future of AI in Business" brought together renowned experts, such as Raúl Montalvo, director of EGADE Business School in Guadalajara as the moderator, and panelists Alejandro Correa, former vice-president of Artificial Intelligence at Rappi; Enrique Cortés, director of the Artificial Intelligence Hub at Tecnológico de Monterrey; and José Tam, vice-president of Digital Transformation at Softtek.

The panelists agreed that AI allows companies to adapt and be more efficient, highlighting hyper-personalization and data analysis as key to customer experience.

Enrique Cortés stressed that AI is increasingly being integrated into financial planning, allowing for improved risk and opportunity prediction.

Alejandro Correa explained that analyzing large volumes of data allows for the detection of hidden patterns, improving forecasting in product development.

José Tam then underlined the importance of building open corporate cultures to innovation and integrating AI as an ally in achieving objectives with social and economic impact.

The interactive conference "AI in action: Business Cases and Roadmap for Successful Adoption" was offered by Luis Hernández, Modern Work Specialist, and Marcelino Aranda, AI Technology Specialist at Microsoft.

Together, they presented AI implementation cases in Mexico, such as TECgpt at Tecnológico de Monterrey, a tool that allows students and teachers to personalize learning, and CEMEX Technical Xperts, which assists frontline employees in making operational decisions.

The Microsoft experts shared statistics on the use of AI in the workplace, indicating that although 75% of employees already use AI in their work, challenges persist, such as the balance between routine and creative tasks.

They also presented Microsoft 365 Copilot, a tool to optimize processes and free up time for more strategic activities. They highlighted that AI respects the organization's data while preserving data privacy and security.

In addition, Anna Lahtinen, Senior Researcher at Haaga-Helia University of Applied Sciences in Finland, spoke about how AI is transforming job skills and salaries in her conference "AI & You: Shaping Careers, Paychecks, and the Future of Work."

Lahtinen reflected on AI's impact on work and the need to develop skills such as critical analysis and communication, which will be essential in an increasingly automated work environment. She raised questions on AI's role in job supervision and its impact on employees' time and tasks.

Finally, the students enjoyed visits to companies, including Alestra, Vivaerobus, Metalsa, Ternium, Qimmco, CEMEX, Frisa, and Xignux Prolec.

This activity, led by Alfonso Ávila, professor from the Department of Entrepreneurship and Technological Innovation at EGADE Business School, allowed them to see first-hand how companies integrate emerging technologies and AI into their operations.

Each team presented its findings, thus strengthening practical learning and highlighting AI's potential to transform the industry and improve business competitiveness.

In conclusion, the EGADE MBA National Conference 2024 made it clear that AI is a powerful tool for operational optimization and strategic growth, redefining the concept of business and its social impact.

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Eva Guerra Admitted to the CLADEA Steering Committee

Submitted by jose.paz on Thu, 10/24/2024 - 14:56

The academic associate dean of EGADE Business School will be representing Latin America until 2027.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Eva Guerra, academic associate dean of EGADE Business School - Tecnológico de Monterrey, was appointed as a new member of the Steering Committee of the Latin American Council of Management Schools (CLADEA), during the Ordinary Assembly of Members, held on October 18 within the framework of the 59th CLADEA International Conference 2024 in Arequipa, Peru.

During the event, elections were held to select two new representatives for Latin America, one representative from outside the region and the President-Elect of the Steering Committee. 

Guerra was elected to form part of the Steering Committee, representing Latin America until October 2027, along with Ignacio Bartesaghi, international director at Universidad Católica de Uruguay, who was also elected to represent the region.

During the same session, Gisela Veritier, director of ICDA Business School, Universidad de Córdoba in Argentina, was announced as the new President-Elect of the Steering Committee and will take office in October 2025 for a two-year term. 

Hendrik Lohse, a professor at EM Normandie Business School in France, was elected to the quota from outside Latin America.

CLADEA is an international network that brings together higher education institutions and organizations committed to education and research in management. 

Founded in 1964, CLADEA's main objectives include expanding and strengthening Business Administration Education, promoting its research, and disseminating management practices among social and economic organizations in Latin America.

With this appointment, Guerra is joining an international committee dedicated to continuing to propel business and administrative education in the region and beyond.

CLADEA INTERNATIONAL CONFERENCE 2024

The title of the 59th edition of the CLADEA International Conference, organized by Universidad Católica San Pablo, was "Reimagining Business Education: Ready for Transformation?".

The event took place from October 16 to 18 and was attended by more than 60 speakers from over 30 countries. They participated in plenary sessions, workshops, and other top-level academic and social activities, contributing to the consolidation of education in administrative sciences worldwide.

The academics from EGADE Business School who took an active part in the conference included Guerra, who participated on a deans' panel on the Circular Economy and the crucial role of Business Schools; Christiane Molina, professor from the Department of Strategy and Leadership at EGADE Business School, who was part of a panel on the challenges and opportunities for alliances between academia and the public, private and NGO sectors to manage University Social Responsibility in Latin America; José Ernesto Amorós, associate dean of Faculty at EGADE Business School, who participated in an Editors' Meeting and CLADEA Research; and Linda Ruiz, a graduate of the Doctorate in Administrative Sciences at EGADE, who presented her research on technology adoption and entrepreneurship.

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Jocelyn Blériot Explores Mexico and Latin America’s Progress in the Circular Economy at EGADE

Submitted by jose.paz on Tue, 10/22/2024 - 13:05

According to the Ellen MacArthur Foundation expert, Latin America is advancing in adopting a Circular Economy, with Mexico at the forefront of several key initiatives.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The growing importance of the Circular Economy in Latin America and Mexico underscores its progress in key sectors and its impact on the struggle against climate change and biodiversity loss.

Jocelyn Blériot, executive director of Policies and Institutions at the Ellen MacArthur Foundation, shared this information during his conference “The Road Ahead on Circularity,” which was delivered on October 21 at EGADE Business School in Monterrey.

The expert stressed that the Circular Economy responds to environmental concerns and represents an efficient approach to resource use and the evolution of consumer behavior.

"If we place things in the market that don’t fit anywhere, they shouldn’t have been put there in the first place,", Blériot emphasized, highlighting the importance of an intelligent design and biomimetics as the key principles for advancing in circularity.  

Regarding Latin America and Mexico, Blériot praised the progress made in the region, mentioning in particular the Circular Economy Coalition for Latin America and the Caribbean, of which Mexico is an active member.

He also mentioned the Plastics Pact Mexico (PPMX), an initiative convened by the Ellen MacArthur Foundation and managed by Andrea Cantú Garza, an EGADE Business School alumna. It seeks to address the lifecycle of plastics in a circular manner.  

Blériot also explained that if circularity strategies are implemented in key sectors such as cement, plastics, steel, aluminum, and foods, global CO₂ emissions could be reduced by 9.3 billion tons by 2050. This impact would be equivalent to all the emissions generated by transportation worldwide.

The conference ended with a dialogue between Blériot and Boyd Cohen, Sustainability professor at EGADE Business School, in which they discussed circular economy models, emphasizing the importance of saving materials and incentives for their adoption.

Before the conference, EGADE Business School hosted a private meeting between Blériot and key players from Tecnológico de Monterrey, the French Consulate in Monterrey, and the Nuevo León State Government to consolidate the region’s circular economy initiatives.

Participants included Paola Visconti, director of Sustainable Development and Connection at Tecnológico de MonterreyJavier Pérez Sagaón, undersecretary for Climate Change and Waste in the Nuevo León State Government; and Ludovic Doyennette, expert in climate change, circular economy, and sustainable cities at Expertise France.

THE EXPERT

Blériot is the executive director of Policies and Institutions at the  Ellen MacArthur Foundation, where he has played a key role since it was founded in 2010.

As a Circular Economy specialist, Blériot collaborates closely with international organizations such as the European Union and the United Nations, contributing to developing policies for a more sustainable economy.

He has also participated in strategic initiatives at the World Economic Forum, focusing on the transition towards circular economy models that address global challenges such as climate change and biodiversity loss.

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