The event included the presentation of the mural “Todos en conexión” by Jorge Cejudo and the exhibition “Abstracción en la Colección de Arte, A.C.”.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
On September 9, the EGADE Business School—Tecnológico de Monterrey community inaugurated its new spaces, designed to foster collaboration, creativity, and the exchange of ideas within its community.
Horacio Arredondo, dean of EGADE Business School; Eva Guerra, academic associate dean of EGADE Business School; Juan Pablo Murra, rector for Higher Education of Tecnológico de Monterrey; Víctor Gutiérrez, rector of Operations of Tecnológico de Monterrey; and Mario Adrián Flores, vice-president of the Monterrey Region of Tecnológico de Monterrey, led the ribbon-cutting in the Learning Commons, located on the first floor of the Monterrey site, a flexible space for individual and collaborative study.
"With these spaces, we are continuing to reaffirm our commitment to rethinking the future of business to impact sustainable development in Latin America. I am certain that transformative ideas will emerge here, contributing to a bright future for our society," Arredondo stressed during his speech.
After the ceremony, the attendees went to the EXATEC Connect & Career Hub on the second floor, where Richard Cotler, president of the EXATEC EGADE Association, toasted the community’s latest achievements. This space, designed for the EXATEC EGADE community, includes a newly renovated library and areas for networkingand professional development.
Apart from the Learning Commons and the EXATEC Connect & Career Hub, the event also presented the new space for Admissions & Registrar Services, located on the first floor and designed to facilitate the admission and academic management processes.
During the opening ceremony, the EGADE community had the opportunity to view the work “Todos en conexión”, by visual artist Jorge Cejudo, "el Cejas", inspired by the iconic mural on the Tec Administrative Building, "El triunfo de la cultura", by Jorge González Camarena.
The event also welcomed "Abstracción en la Colección de Arte, A.C.", an exhibition that forms part of Tec’s Cultural Heritage and that marks the start of a new artistic tradition at EGADE.
Through this inauguration, EGADE Business School reinforces its commitment to growth and innovation, establishing spaces designed to strengthen interaction, learning, and positive impact in its community's academic and professional environment.
Graduates reflect on the future of business and creativity in a constantly changing world, with conferences by international speakers.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
With a focus on innovation, leadership, and the integration of science into the business world, the Seventh Annual EGADE Business School - Tecnológico de Monterrey Alumni Reunion brought together more than 100 members of the EXATEC EGADE community to reflect on the future of business and its impact on society.
The event, held on August 30 in Monterrey, began with welcome messages by Horacio Arredondo, dean of EGADE Business School, and María Livas, director of Alumni Relations and Career Hub.
Arredondo emphasized EGADE Business School's purpose of rethinking the future of business to impact the sustainable development of Latin America.
"We are committed to excellence and social responsibility. It gives us great pride to see how our graduates, with their leadership, are shaping the future and creating a tangible impact within and beyond their communities," he stated.
Livas emphasized that the EXATEC EGADE community can boast more than 20 thousand alums and leaders committed to the country's and the region's economic and social development.
🟢Durante la #RAE2024, Alma Rosa García Puig, reconocida con el Premio al Mérito #EXATECEGADE, nos recordó que el futuro exige líderes que no solo se adapten, sino que evolucionen. "La reinvención constante es clave, los próximos 10 años traerán más cambios que los últimos 200". pic.twitter.com/lCr7bC5sXh
One of the most meaningful moments of the event was the presentation of the 2024 EGADE Alumni Achievement Award toAlma Rosa García Puig, founding partner of Cinemas WTC, in recognition of her outstanding career in the film industry and her significant impact on social causes.
The award was presented by Arredondo and Zinia Padilla, national director of Alumni Relations at Tecnológico de Monterrey.
After accepting the award, García Puig (MBA'05) gave a talk, "Reflections on Life and Business," in which she stressed the importance of resilience, adaptability, and commitment to the community as fundamental pillars for business success.
"As leaders, we are responsible for developing teams and people who love Mexico and the world more. We are not only impacting ecology but also humanity. It is our duty to start this change," she said.
En la #RAE2024, Diego Uribe, CEO de @IdemaxBusiness, y @acouvecorrea, ex Ministro de Ciencia e Innovación de Chile, exploraron cómo integrar el core científico empresarial para mantener relevancia en un mundo volátil. "La clave está en fusionar ciencia y negocios para competir.” pic.twitter.com/G9gdbGVGKf
The day continued with the conference "The Transformative Forces of Science in Business," offered by Diego Uribe, CEO of IDEMAX Business Consulting, and Andrés Couve, former Minister of Science, Technology, Knowledge and Innovation in Chile.
They both highlighted the need to integrate science and technology into the core of business strategies to face current challenges.
Uribe stated that "the 20th-century formula is limited in its effectiveness" and stressed the importance of incorporating new capabilities to advance in the creation of value and sustainability.
Couve added that "today, more than ever, science and technology must be at the center of our business strategies in order to generate a real and sustainable impact."
The focus on entrepreneurship and innovation continued with the conference "The Launch Path, Getting from a Start-Up Idea to a Launch-Ready Venture," which was hosted by Professor Bret Waters from Stanford University.
Waters stressed the importance of listening to the market and designing a solid business model from the beginning.
"Having a great idea isn't enough; you need the numbers to work. Luck is not a business model; you need a well-thought-out strategy," he explained.
The event also included the conference "Creativity in the Artificial Intelligence Era" by James Taylor, an international expert in creativity and innovation.
Taylor explored how artificial intelligence can enhance human creativity, stating that "creativity is collaborative. The combination of our human curiosity and our ability to collaborate with machines will define the future."
The meeting ended with a mixology workshop, where the alumnae and alumni enjoyed a space for sharing experiences in an atmosphere of celebration and networking.
The podcast of EGADE Business School and the School of Business of Tecnológico de Monterrey is available on Spotify, Amazon Music, Apple Podcasts and YouTube Music.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
Innovation has become a critical goal for many companies in Latin America, but achieving it is not easy.
Episode 171 of the Business Territory podcast, "Overcoming the challenges of innovating in your business," hosted by Eduardo Aguiñaga, National Director of Full-Time Programs at EGADE Business School, explored the internal and external barriers faced by organizations in the region and how to overcome them to cultivate effective innovation.
Guests Alberto Méndez, research professor in the Department of Finance and Business Economics at EGADE Business School, and Claudia Alva, General Manager of Marketplace at Nu, shared their perspectives on how companies can tackle these challenges.
Méndez highlighted that innovation in Latin America often faces resource constraints, forcing companies in the region to focus on non-technological innovation.
"Latin American companies tend to innovate in business models and processes that do not require large investments in research and development but which are crucial for their growth," he explained.
The academic underscored the importance of adapting definitions of innovation to the local context, where resources and business structures differ significantly from those in developed countries.
Alva, for her part, stressed that the company's culture is key to driving innovation.
"At Nu, we have created autonomous innovation cells that work like small startups within the organization, allowing ideas to flow from every level of the company," she said.
Alva also emphasized that innovation should not be seen as an exclusive prerogative of senior management.
"The best ideas often come from the operating personnel who face these challenges every day," she said.
Both experts agreed that risk and error aversion is one of the greatest obstacles to innovation.
Alva argued that allowing and learning from mistakes is essential for innovation to flourish.
"It's all right to make mistakes; mistakes are allowed," she said, noting that companies must shift the cultural paradigm that penalizes errors to foster a more favorable environment for creativity.
This award recognizes her outstanding achievements in the film industry, where she was the first woman to direct Grupo Cinemex in Latin America, and her impact on social causes.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
Alma Rosa García Puig, founding partner of Cinemas WTC, has been recognized with the 2024 EGADE Alumni Achievement Award for her outstanding work in the film industry and her significant impact on society.
This recognition is awarded annually by EGADE Business School - Tecnológico de Monterrey to honour its alumni who have displayed extraordinary dedication, commitment and social responsibility in their respective communities.
As a graduate of the EGADE MBA, García Puig received this award during the 2024 EGADE Business School Annual Alumni Meeting, held on August 30 in Monterrey.
“I am truly honoured to receive the EGADE Alumni Achievement Award. Being recognized not only as a woman in an environment that was more challenging in my generation but also for my professional career fills me with gratitude. This accolade, awarded by an institution as prestigious as EGADE Business School, means a lot to me and many women who, like me, have been making their way in the business world. It is a confirmation that it can be done, and I am deeply grateful that Mexico's talent is valued,” the prize-winner declared.
The award was handed to García Puig by Horacio Arredondo, dean of EGADE Business School, and Zinia Padilla, national director of Alumni Relations of Tecnológico de Monterrey.
In this regard, Arredondo commented: “It fills EGADE Business School with great pride to have graduates like Alma Rosa García Puig, whose exemplary career in the film industry and commitment to human development and gender equality are outstanding. Her dedication has not only propelled her professional success but has also had a positive impact on diverse social causes, ranging from special education to support for pregnant women with cancer. Alma Rosa embodies the values we promote at our school, inspiring future generations to follow her example and make a positive contribution both within and beyond their communities.”
The 2024 EGADE Alumni Achievement Award winner has held several key executive positions in various Mexican companies. She was the first woman to direct Grupo Cinemex in Latin America and also served as spokesperson for the Film Industry Chamber. Her roles have included Deputy CEO of Tiendas 3B, franchise manager for Circle K México, and director of Lavazza and Cielito Querido Café. She was also CEO of Great Place to Work México and has mentored projects for entrepreneurs. She is currently the founding partner of the complex Cinemas World Theatre Concepts.
Beyond her professional career, García Puig is a founding partner of Koinobori, an institution for children with special education needs. She is also a board member of Fundación Padma, which supports pregnant women with cancer, and several retail stores. Her commitment to gender equality and women’s empowerment is reflected in her work as a speaker on these issues.
The document features 23 initiatives by EGADE Business School, each of which impacts at least one of the 17 Sustainable Development Goals (SDGs).
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
EGADE Business School's contribution to advancing the SDGs was reflected through its leadership in 23 key initiatives, in particular its impact research and the exhibition "Photographs to Transform our World" during the presentation of Tecnológico de Monterrey's 3rd Report on Sustainable Development Initiatives.
The document gathers 851 initiatives by theTecnológico de Monterrey community, including Tecmilenio and TecSalud, implemented between January 1, 2022, and December 31, 2023.
Te invitamos a conocer el 3er Reporte de Iniciativas de Desarrollo Sostenible 🌍 Descubre cómo 851 proyectos impulsados por nuestra comunidad han beneficiado a más de 900 mil personas en México, reafirmando nuestro compromiso con un futuro sostenible y un impacto positivo. 🔗Haz… pic.twitter.com/WyVxWBDB35
— Tecnológico de Monterrey (@TecdeMonterrey) August 29, 2024
EGADE Business School stood out in this collective effort with the initiative "Scientific Publications in SCOPUS Impacting the 2023-2024 SDGs", led by Osmar Zavaleta, associate dean of research.
This research initiative, aimed at aligning scientific production with the SDGs, resulted in 142 academic publications, a published book, a coordinated book, and 30 dissemination articles by professors from EGADE Business School and the Tec School of Business School.
The 23 EGADE Business School initiatives include participation in the Principles for Responsible Management Education (PRME)Champions Program, faculty collaboration in the Agenda 2030 Working Groups, the launch of EGADE Action Week, the signing of a collaboration agreement with the Nuevo León State Ministry of Equality and Inclusion to strengthen Civil Society Organizations, and financial aid for students from EGADE Advancing Women In Business.
The Executive Education programs also excelled, including Climate Governance for Board Members and Senior Managers, Leadership for Climate Action, Professionalization of Civil Society Organizations, Business Sustainability, Circular Economy: Business Strategy, Finance for Sustainability, and Sustainable Leadership.
The report was presented byPaola Visconti, Ruta Azul Liaison manager, on August 28 in La Carreta, at Tec's Campus Monterrey, where directors and members of the community came together to celebrate these achievements.
The event included a un panel with the participation of David Garza, rector and executive president of Tec; Inés Saenz, vice-president of Inclusion, Social Impact and Sustainability; and Carlos Bejos, national manager of Digital Inclusion andPrepanet.
"The challenge we are facing is considerable, but we are confident that, if various key actors and sectors join forces, we will be able to speed up our progress towards achieving the SDGs," Garza commented.
To conclude the event, Horacio Arredondo, dean of EGADE Business School, invited the attendees to visit the photography exhibition set up in the same venue.
The exhibition, comprised of 10 images selected in a competition organized by EGADE Business School, displayed inspiring visions captured by students, graduates, professors, and collaborators to rethink the future of business and promote the SDGs.
The fourth edition of the EGADE Business School Master in Finance event took place for the second year running at the Mexican Stock Exchange (BMV).
ByJOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
For the second consecutive year, the 2024 Master in Finance National Congress of EGADE Business School—Tecnológico de Monterrey took place on August 15 and 16 at the emblematic headquarters of the Mexican Stock Exchange (BMV) in Mexico City.
In its fourth edition, the event brought together over 100 students from the Monterrey and Santa Fe sites, as well as the Online Master in Finance program, for two intensive days of learning, reflection, and networking through conferences, panels, and various activities.
Horacio Arredondo, dean of EGADE Business School; Pablo Necoechea, regional director of EGADE Business School in Mexico City and Querétaro; and Concepción del Alto, national director of the Master in Finance at EGADE Business School, welcomed participants.
THE STOCK MARKET AND THE FINANCIAL MARKET
Jorge Alegría, CEO of the BMV, shared his vision of the financial market's challenges and opportunities in Mexico.
Additionally, Ramón Güémez, the BMV's CFO, offered the conference “BMV Group: Business Strategy and Financial Performance,” in which he stressed that the BMV not only operates as a transaction centre but also plays a crucial role in post-negotiation through its Clearing House and Indeval.
REAL ESTATE AND INDUSTRIAL SECTOR OPPORTUNITIES
Gene Towle, CEO of Softec Consultoría Inmobiliaria, gave a conference on "Real Estate Opportunities", highlighting that over the next 20 years, the number of homes in Mexico’s largest cities is expected to double, indicating a significant expansion of the real estate market.
"We are looking at the greatest opportunity in the real estate market in history. We have clients, and we have capital. We have credit. We can execute," Towle emphasized.
Meanwhile, Jorge Girault, Prologis's CFO, stressed the company's robust strategy to maintain its market leadership in his conference "Prologis and the dynamics of the industrial sector environment in Mexico."
He underscored the importance of diversification and risk management in Prologis' strategy, highlighting that the company avoids excessive concentrations on a single client or sector and maintains a solid balance sheet with low leverage.
HIGH-VALUE NETWORKING
The panel “Driving high-value networking” featured the participation of Concepción del Alto as moderator; Denisse Montesinos, chair of the Board of Directors and co-founder of Mujeres en Finanzas México; José Domingo Figueroa, National President of IMEF; and José Segarra, President of the CFA Society México.
The experts stressed the importance of active participation in professional organizations to promote the development of skills, the creation of contact networks, and the influence on public policies.
Figueroa highlighted how IMEF offers a platform for its members to contribute to the country's economic growth, not only through exchanging knowledge and experiences but also through influencing public policies and personal and professional projection.
Montesinos then emphasized the need to promote diversity and inclusion in the financial sector and highlighted Mujeres en Finanzas México's efforts to create a safe and supportive environment for women in finance, including initiatives such as mentoring and professional development programs that help close the wage gap and foster female leadership in senior positions.
Segarra complemented the discussion by describing how CFA certification prepares professionals to face ethical and financial challenges while explaining the importance of being connected to international networks that promote the highest standards of professionalism in finance.
SUSTAINABILITY AND SOCIAL CHALLENGES
Boyd Cohen, a professor at EGADE Business School, presented the conference “Accelerating an economy of abundance in Mexico,” in which he argued that exponential technology combined with sustainability strategies can transform challenges into profitable business opportunities.
"This is a unique moment in time to create a world of abundance by combining exponential technologies with more interesting sustainability models to create inclusive prosperity," Cohen stated.
The next panel, “Social Challenges and Infrastructure,” featured EGADE Business School professor Rajiv Maher as moderator, Alejandra Ochoa, Director of Sustainability and Corporate Affairs at Viva Aerobús, María Laura Gutiérrez, Deputy Director of Sustainability at Grupo Deacero, and Julia González, Vice President of Women Energy Network Mexico.
The participants discussed the importance of addressing the Sustainable Development Goals (SDGs) in Mexico from within different sectors.
Mahernoted that although Mexico has made progress regarding SDG compliance policies, the country still faces a significant lag, especially in areas such as resilient infrastructure and inclusive industrialization.
Ochoa described how Viva Aerobús’ low-cost model has democratized air transport in Mexico, although it also faces challenges in balancing sustainability with operational efficiency.
Gutiérrez explained how Grupo Deacero has integrated sustainability into its operations by recycling scrap and reducing emissions, underlining the importance of investing in sustainable infrastructure for the industry's future.
González added that collaboration between companies, governments and communities is key to advancing the SDGs, giving projects in the energy sector that have improved the quality of life of local communities as examples.
GREENWASHING AND ITS FINANCIAL RISKS
The panel "Greenwashing as a financial risk: motivations, consequences and how to mitigate it" was moderated by Eduardo Aguiñaga, National Director of Full-Time Programs at EGADE Business School, and included the participation of Mario Elías González, associate professor at EGADE Business School; Noemí Cortés, independent advisor; José Antonio Quesada, president of the National College of Independent Professional Business Advisors; and Jordi Cueto-Felgueroso, Sustainability Manager at Coca-Cola FEMSA.
Aguiñaga stated that greenwashing can occur when companies exaggerate their sustainable actions, eroding trust and credibility.
González stressed that a lack of technical knowledge and unfair competition could lead companies to engage in these practices, thus generating scepticism about the profitability of sustainability.
Cortés then emphasized the importance of ethics and corporate governance in preventing greenwashing, explaining that boards of directors must ensure that sustainability strategies are aligned with company values and backed by real actions.
Quesada added that oversight and regulation are essential to prevent greenwashing and warned that companies must prepare to comply with more stringent regulations in the future.
Cueto-Felgueroso discussed how Coca-Cola FEMSA has implemented concrete measures to prevent greenwashing, such as issuing audited and verifiable sustainability bonds, ensuring that actions are more than just a green façade.
The congress also offered activities such as a tour of the Stock Market Museum (MUBO) and a simulation of "open-outcry” transactions, reviving the pre-electronic system tradition.
Alfredo Ramírez, director of the Master in Finance at EGADE Business School Santa Fe, brought the congress to a close by highlighting how the event not only provided participants with a platform to explore opportunities in the real estate market, reflect on best sustainability practices and understand the dynamics of the industrial sector in Mexico but also underscored the importance of ethics, innovation and social responsibility in the professional practice of finance.
The agenda included academic and business visits in the Big Apple and an academic program at SOM.
By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL
EGADE Business School - Tecnológico de Monterrey students participated in the 2024 EGADE International Summer, which included academic and business visits in New York City and an academic program at Yale School of Management.
The experience began from August 5 to 9 and started in New York. Participants toured the United Nations headquarters and visited the offices of leading businesses, such as Johnson & Johnson, Goldman Sachs, Google, BBDO,and BlackRock.
The group then traveled to Yale SOM in New Haven, Connecticut, where they completed the Behavioral Science of Management program.
The group was accompanied by Claudia Quintanilla, director of the Department of Marketing and Business Intelligence of EGADE Business School, and Olivia Pineda and Yolanda Lozano, academic coordinators.
EGADE director shares his vision of the future of energy under the next administration in Mexico.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
On the third and final day of Fuel Week 2024, prominent experts and leaders from the energy sector met to discuss the industry's expectations and needs following the arrival of the new administration in Mexico.
During the roundtable "New administration, new opportunities," Pablo Necoechea, regional director of EGADE Business School in Mexico City and Querétaro, shared his vision of the sector's future under the next Mexican president, Claudia Sheinbaum.
Necoechea stressed the importance of aligning the new administration's opportunities with global trends in sustainability and technological innovation in the energy sector.
Sheinbaum received the president-elect certificate on August 15, confirming her victory in the June 2 elections. Shewill assume the Presidency on October 1 and complete her term on September 30, 2030.
“We are at a crucial moment where we must align with the existing opportunities, which offer enormous benefits. The new administration will keep this in mind,” Necoechea said.
He also highlighted the importance of not leaving everything to the government, urging each sector to contribute from its area to strengthen the industry through training and technical development.
Rocío Robles, founding partner of Lobbying Mexico, also participated in the roundtable. She underscored how important it is for the new administration to maintain a sensitive and regionally diverse vision when drafting public policies, based on Claudia Sheinbaum's direct experience traveling across much of the country during her campaign.
Oscar Ocampo, leader of Energy Projects at IMCO, expressed his concern about the national electricity system's current capacity to support the increased demand generated by electromobility.
He pointed out that a favorable investment framework and a creative financial strategy will be needed to address this challenge.
For his part, Marcial Díaz, president of the Association of Regulated Entities in the Energy Sector, emphasized that, although the energy transition in Mexico is advancing slowly, it must be implemented in collaboration with the private sector.
He emphasized the importance of having clear and observed rules to foster investment in the sector.
Fuel Week was a virtual event held from August 13 to 15, prior to the 2024 International Energy Summit Mexico, which will take place in November in Mexico City.
