Expansión lists the top Mexican business leaders in its October edition. 

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Four graduates of EGADE Business School at Tecnológico de Monterrey are on the Expansión 2021 list of “The 100 Most Important Businessperson  in Mexico.” 

In its October edition, the magazine lists the Mexican business leaders using a methodology that considers fortune, sales, profits, employees, and participation in the Mexican Stock Exchange.

The EGADE Business School alumni are: 

#3 
José Antonio Fernández Carbajal
Master in Administration graduate
CEO and Chairman of the Board of Directors of FEMSA and Chairman of the Board of Coca-Cola FEMSA

#17
Juan Francisco Beckmann Vidal
Master in Administration graduate
Chairman of the Board of Grupo José Cuervo

#34
Javier Arroyo Chávez
Master in Administration graduate
Chairman of the Board and CEO of Corporativo Fragua

#73
Eugenio Clariond Reyes
Master in Administration graduate
Chairman of the Board of Grupo Cuprum, Grupo Cleber and Grupo Fultra

This virtual event will include presentations by Carlos Salazar Lomelín, President of the Mexican Business Coordinating Council (CCE), and academic and business leaders in the fields of digital transformation, and innovation and entrepreneurship.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

To offer a strategic vision of business activities in the western region of Mexico, EGADE Business School at Tecnológico de Monterrey invites business and entrepreneurial communities to attend the EGADE Business Summit Guadalajara 2021, which will take place virtually on October 21st.

The event will open with a keynote address by Carlos Salazar Lomelín, President of the Mexican Business Coordinating Council (CCE), and will culminate with two panels involving prominent academic and business leaders who will share their perspectives on the complex future of business.

Silvia Ariza, Data Science Manager, and David Ruiz, Analytics, Big Data & Artificial Intelligence Lead at Google Cloud, will participate in the first panel, "The digital transformation and the information age." This session will be moderated by Raúl Montalvo, Director of EGADE Business School, Guadalajara Site.

The second panel will address "Innovation and entrepreneurship," with the participation of Luis Armando Gómez Garzón, founder of Vid Mexicana, and Francisco Hernández Díaz, founder and CEO of SOFIPA. Fernando Moya, Director of the Department of Entrepreneurship and Technological Innovation at EGADE Business School, will moderate the session.

Access to the event is free. If you would like to attend, you can register here.

EGADE Business School students and alumni enjoy a benefit event at Topgolf Monterrey.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

With the idea of supporting health research in the face of COVID-19 and at the same time enabling participants to practice their swing, EGADE Business School at Tecnológico de Monterrey organized a night of Golf for a Good Cause.

This benefit event took place at Topgolf Monterrey and brought together more than 30 students and alumni from different programs and generations.

María Livas, Director of Student and Alumni Relations at EGADE Business School, welcomed participants in a brief networking session.

They later practiced their golf on the driving ranges and ended the evening with dinner.

Attendees included Alfredo Leal, Director of the Monterrey Chapter of the EGADE EXATEC Alumni Association, and Félix Cárdenas, Director of EGADE Business School’s Center for Innovation and Entrepreneurship.

List of the leading women in the marketing industry published in the September edition of the marketing magazine. 

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The magazine Merca2.0 published its 55 Marketing Women 2021 list, which includes five alumnae of EGADE Business School - Tecnológico de Monterrey. 

The list, published in the September edition of this flagship magazine, reveals the evolution of female leadership in the marketing industry. 

The five EGADE Business School alumnae are: 

YAZMÍN CULEBRO
Master in Administration 
Associate Director at Central Media

The publication highlights that, at Central Media, Yazmín Culebro has set a significant standard in developing pharma-oriented digital marketing strategies.

ARIADNA GIL
EGADE MBA
Divisional Manager of Marketing Strategy and Planning at Grupo Coppel

Through her leadership, Ariadna Gil has managed to transmit the company’s values by understanding its customers, Merca2.0 explained. 

SILVIA DÁVILA
Master in Business Economics 
Regional President of Danone Latin America

The publication describes Silvia Dávila as one of the fundamental figures in the operations of Danone, a company that has made great strides in equality. 

ALMA GARCÍA PUIG
EGADE MBA
CEO of Great Place to Work Mexico

In a short time, Alma María Puig has successfully transformed the GPTW vision, generating a community of organizations, Merca2.0 affirmed.


ROSALVA RIVERA
EGADE MBA
Marketing Director at UPS for the Mexico and Latin America District

For Rosalva Rivera, the magazine states, the leading companies currently demand to focus on people to recognize the potential of every company member and transform it into a valuable common asset.

Everardo Elizondo offers a talk during activities for students to mark the start of the new term.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Within the framework of the welcome to the September-December 2021 term, EGADE Business School students attended the keynote conference “The Mexican Economy 2019-2021: Evaluation and Perspectives”. 

The talk was offered virtually on September 30 by Everardo Elizondo, academic leader and Professor of Economics at EGADE Business School, and former Governor of Banco de México. 

Addressing students from all the programs and sites, Elizondo explained that the consensus among analysts is that the Mexican economy will grow significantly in 2021. 

Nevertheless, he warned, even though the available information supports this idea, its realization will depend, among other things, on the evolution of the “third wave” of the pandemic and the government’s reaction. 

“Banxico is facing the task of controlling the ongoing elevated inflationary process, to bring it into line with its goal. The environment is characterized by unusual uncertainty and by international excess liquidity,” he claimed. 

He pointed out that long-term, high and sustained growth requires private and public investment invigoration. 

“This needs a stable macroeconomy and, above all, the validity of Rule of Law. Tasks that are pending,” Elizondo stated. 

Osmar Zavaleta, Interim Dean of EGADE Business School, welcomed participants to the event. In his message, he urged students to be the agents of transformation and change that organizations require, seeking to contribute to the growth and development of Mexico.

“In the current context of volatility, uncertainty, complexity and ambiguity, I would like to share with you that now more than ever, having an academic preparation that gives us the knowledge, skills and competencies necessary to face to the challenges and capitalize on the opportunities that this new reality has brought us is becoming increasingly relevant,” he emphasized. 

In the September-December 2021 term, more than 1,300 students from the diverse EGADE Business School programs started classes in the hybrid format. 

Digital anthropologist Rahaf Harfoush and chef Iván Torrejón participated in the exclusive event for the EGADE alumni community.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

More than 200 EGADE Business School alumni connected virtually to enjoy the 2021 edition of EGADE's EXATEC Fest.

This celebration, exclusively for the EGADE alumni community, took place on September 23 on Zoom, after the live broadcast of the grand event, EXATEC Fest.

In his welcome message, Osmar Zavaleta, Interim Dean of EGADE Business School, congratulated the alumni for the results obtained in the QS Global MBA & Business Masters Rankings 2022. 

"Our school reaffirmed its leadership, with its master's degrees ranked number 1 in Mexico and Latin America, and, in particular, top results in the indicator 'Entrepreneurship and Alumni Outcomes' both regionally and worldwide.

"These results fill us with great pride since, to a large extent, they are the result of the impact you, our extraordinary EXATEC EGADE community have made, and of your achievements as business leaders and entrepreneurs," Zavaleta said.

As part of the activities, the strategist and digital anthropologist Rahaf Harfoush addressed the alumni's talk "How to Lead and Thrive in Times of Disruptive Change."

The New York Times best-seller author explored the intersections of leadership, emerging technologies, and digital culture, focusing on the impacts of artificial intelligence, algorithms, social media, and big data.

"We are living in an era of humanness, and technology will force us to redefine what it means to be humans, set boundaries, have difficult conversations, and figure out these tools' roles," Harfoush said.

To bring the event to a close, Chef Iván Torrejón guided the alumni in preparing the traditional Chilaquiles Tec.

Before the event, attendees had already received a box with the necessary ingredients to follow the recipe during the event's closure.

In an EGADE Future Forum webinar, executives from the software firm Salesforce México and the department store chain El Palacio de Hierro discuss the challenges and strategies for generating unique engagement experiences. 

By VALENTINA FLORES CÁCERES | EGADE BUSINESS SCHOOL

Customer relationship management leaders from different industries shared their experiences and perspectives within the EGADE Future Forum series.

Adriano Silva, Regional Vice-President at Salesforce México, and Fabiola Vásquez, Analytics and Customer Development Director at El Palacio de Hierro, participated in the webinar “360 customer vision: a unique engagement experience.”

The session was moderated by Jaime Martínez Bowness, Director of EGADE Business School, Mexico City.

“In the 360 vision, we have to evaluate differences to work in different spheres, including customer acquisition, conversion, and retention in the long term,” Silva commented.

Vázquez pointed out an increasing demand among customers for special treatment and a 360 strategy lays the foundation for satisfying them.

“A 360 customer vision is not an end, but rather a means,” she explained. 

Silva commented that a 360 customer vision aims to place the customer in the center to identify their needs and opportunities for growth and enable the company to benefit both parties.

The experts agreed that organizations should start by having a clear picture of their purpose if they hope to increase customer value over time, reduce the abandonment rate and, in the same way, have a greater engagement, improve customer service, and grow customer loyalty.

Watch the complete webinar here.

Participants are challenged to trade Futures and Options listed on the Mexican Derivatives Market and generate the highest portfolio return. 

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

A starting bell rung in the Mexican Stock Exchange (BMV) launched the third edition of the “John Hull Award” Derivatives Tournament, organized by RiskMathics, together with MexDer and EGADE Business School - Tecnológico de Monterrey.

Participants in the event, broadcast live on September 15, were Gabriel Yorio, Deputy Finance Minister, Ministry of Finance and Public Credit; Gerardo García, COO, Banco de México; José-Oriol Bosch, CEO, BMV; Allan Barush, CEO, RiskMathics; José Miguel De Dios, CEO, MexDer; and Jaime Martínez Bowness, Director of EGADE Business School, Mexico City site.

This tournament seeks to disseminate a financial culture in Latin America and foster practical knowledge and the expansion of the Derivatives Market in Mexico among students, academics and unsophisticated investors.

“We are celebrating the synergy that is today being concretized and the start of the third edition of the Derivatives Tournament, which we are supporting as allies at EGADE Business School, where we believe that the best way to learn is by practicing and what better way than by putting to the test the knowledge that business schools seek to provide,” Martínez Bowness stated.

The tournament was developed through a platform for trading Futures and Options listed on the Mexican Derivatives Market, with real-time prices and quotes.

Registered participants will trade with the virtual amount of money they are assigned and endeavor to generate the highest portfolio return to win one of the prizes, awarded to the first, second and third places:

· First place (John Hull Award): $10,000 USD

· Second place: $5,000 USD

· Third place: $2,500 USD

Even though the platform is already available for trading, it will be restarted for the official launch of this two-month competition on October 18, 2021.

Further information on registration and rules can be found on the tournament website.