Silvia Dávila and Maryangel García-Ramos feature on the LinkedIn Top Voices in Mexico list for sharing reflections on inclusive work environments.

By JOSÉ ÁNGEL DE LA PAZ 1 EGADE BUSINESS SCHOOL

Two graduates of EGADE Business School - Tecnológico de Monterrey were included in the Top Voices Gender Equality 2022 list, published for the first time by LinkedIn Noticias México.

The list is an editorial initiative generated around International Women’s Day to highlight the 10 women to follow who reflect on inclusive work environments.

The selected women are extraordinary professionals who share their points of view on topics related to gender perspective, women’s empowerment, the eradication of prejudice and bias, in personal and professional contexts, flexible work, equal pay, emotional wellness, and professional growth.

The two EGADE alumnae nominated in this year’s LinkedIn Top Voices in Mexico regarding gender equality are:

SILVIA DÁVILA

• Regional President Latin America and CEO Mexico, Danone, and Master in Business Economics graduate, EGADE Business School.

LinkedIn describes Dávila as being passionate about leadership and transformation topics, and a champion of diverse pro-women and -equality social causes.

“As regional president for Latin America at Danone, she has directed significant business transformations, based on financial changes, and has driven the growth of the business she leads. “She has presented diversity and inclusion implementation guides related to gender equality for companies, and is passionate about equal pay, women’s economic participation, and work-life balance,” the list editors emphasized.

Dávila was also recently included in Expansión magazine’s 2022 ranking “The 100 most powerful business women.” At EGADE Business School, she has participated as a guest speaker in the EGADE Future Forum webinar series, and delivered the commencement speech in the graduation ceremony held in June 2021 in Mexico City.

MARYANGEL GARCÍA-RAMOS

Leader of the Diversity and Inclusion Office at Tecnológico de Monterrey’s Center for the Recognition of Human Dignity, and an EGADE MBA graduate.

Diversity and inclusion are at the core of the content shared by García-Ramos, LinkedIn states.

“In addition, she typically writes on her profile about inclusive education and the rights of persons with disabilities. She has appeared twice as a TEDx speaker and as a representative of Mexican civil society at the UN Convention on the Rights of Persons with Disabilities. She has also collaborated with UN Women and the UN Population Fund, as well as other international organizations that support women’s rights and inclusion,” the editors commented.

In 2019, García-Ramos, as part of the Tecnológico de Monterrey community, was awarded the Tec Prize for Women, and, this year, as an EGADE Business School graduate, was distinguished with the AACSB Influential Leader Award. She recently participated as a guest speaker in an episode on workplace inclusion for disabled women of Business Territory, the EGADE Business School and Tec de Monterrey School of Business podcast.

To compile the list, the editors took into consideration the content posted by each expert on LinkedIn.

View the full list and follow the profiles of Silvia Dávila and Maryangel García-Ramos on LinkedIn.

Rodrigo Centeno Caballero, from Nissan Mexicana, and Rosalva Rivera Delgado, from UPS Mexico and Latin America, have exceled with their success stories as marketing leaders. 

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Two graduates of EGADE Business School - Tecnológico de Monterrey were selected by the magazine Merca 2.0 to form part of its special 50 Marketing Leaders 2022. 

The selected CMOs’ success stories comprise a model of drive and evolution for marketing practitioners in the current context of the COVID-19 pandemic.

Meet the EGADE ALUMNI:

RODRIGO CENTENO CABALLERO

Centeno is Senior Marketing Director at Nissan Mexicana and graduated from EGADE Business School with a Master in Business Economics.

He assured Merca 2.0 that, in the new normal, Nissan Mexicana’s priority is to offer added value for customers through different channels, bearing in mind a commitment to innovation and emotion.

“At Nissan, our aim is to continue to develop and implement tools that will allow users to stay in touch with the brand digitally, while delivering innovative physical showroom concepts to provide a differentiated customer service,” he said.

ROSALVA RIVERA DELGADO

Rivera, an EGADE MBA graduate, is CMO at UPS Mexico and Latin America.

For Merca 2.0, Rivera identified three marketing trends that will be seen in 2022. The first, she said, is to reframe the consumer scenario, where digitization is crucial.

“A second point for this year in the industry is experience creation and a third is social responsibility,” she commented.

“Positioning brands as key players in the social, equity and diversity areas will be vital in the face of consumers’ growing demand for companies that focus more on giving back to the communities in which they operate,” Rivera explained.

The 50 Marketing Leaders 2022 special was published in the March issue of Merca 2.0. 

Professor receives recognition from Salesforce and Grupo Mundo Ejecutivo for generating innovation in the e-commerce industry

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Fabiola Vásquez, Professor in the Department of Marketing and Business Intelligence at EGADE Business School - Tecnológico de Monterrey, received one of The Best Practices 2021 prizes awarded by Salesforce and Grupo Mundo Ejecutivo.

In their first edition, these awards seek to recognize people who, through their practices, have generated innovation models in different areas of their companies, benefitting and simplifying their business goals in the following categories: technology, digital transformation, sales, research, marketing, operations, and finance.

In industry, the EGADE lecturer has a significant background in data analytics and currently serves as Director of Analytics and Customer Development in the e-commerce area at El Palacio de Hierro.

“I would like to thank Grupo Mundo Ejecutivo and Salesforce for this recognition, and stress that digital transformation and the evolution of e-commerce in Mexico is a team effort; let’s continue to work together,” Vásquez stated upon receiving her award.

The prize-giving ceremony took place on February 21 at Hotel Presidente Intercontinental, in Mexico City, with the participation of entrepreneurs, scholars, and professionals from diverse sectors and fields.

Relive the full event here. 

The third edition of EGADE Business School’s Lifelong Learning digital badge program will be held from March 24 to 26, in online format.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE U Week 2022 will be held from March 24 to 26, in online format, with the theme “Digital transformation for disruptive leaders”. 

This is the third edition of EGADE Business School’s Lifelong Learning digital badge program, offered exclusively for its graduate community.

EGADE U Week is an innovative intensive learning program in which participants update their knowledge and create impactful interactions with a first-rate international faculty and with disruptive leasers and entrepreneurs, explained María Livas, Director of Student and Alumni Relations at EGADE Business School.

“The interactive and executive format of EGADE U WEEK is designed to provide appropriate tools and techniques to achieve outstanding learning through conferences, workshops, panels, and spaces for dialogue where participants share opinions and ideas,” she commented in an information session.

In addition, Raúl Montalvo, Director of EGADE Business School Guadalajara and Research Leader at Tecnológico de Monterrey’s Digital Hub, explained the premises under which digital transformation will be addressed during EGADE U Week.

Dr. Montalvo, who is also the academic leader of EGADE U Week 2022, stressed that the success of organizations in the digital era will literally depend on the transformation of business processes, products, services, culture, structure, and models, in order to generate greater innovation and value for customers.

The keynote speakers and panelists participating in EGADE U Week 2022 include:

• ·Efraín Mendicuti, Director of Global Business Solutions at TikTok.
• Carolina Piña, Head of Enterprise Enablement – Latin America at Amazon Web Services.
• Manuel Alonso Coto, Academic Director of the Marketing and Digital Advertising Management Program at IE Business School.
• Ignacio de la Vega, Executive Vice-Rector of Academic Affairs, Faculty and Internationalization at Tecnológico de Monterrey.
• Alexandra Solano, Research Professor and Director of the Center for Digital Evolution and the Digital Transformation Hub at Tecnológico de Monterrey.

Participants will receive a digital badge and certificate on completing the program.

For further information on costs and registration, sign up here.

The President of SAP México earned a Master’s in Administration degree at EGADE Business School and a B.S. in Systems Engineering at Tecnológico de Monterrey.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

In order to honor her outstanding leadership and extraordinary career, Angela Gómez Aiza, President of SAP México, has been distinguished by EGADE Business School - Tecnológico de Monterrey with the 2022 EGADE Alumni Achievement Award.

This recognition is awarded annually to an EGADE Business School alumna or alumnus whose professional activities have had a positive impact on business, organizations, and society.

Gómez Aiza earned a Master’s in Administration degree at EGADE Business School and a B.S. in Systems Engineering at Tecnológico de Monterrey.

“I am deeply grateful to EGADE Business School and Tecnológico de Monterrey for honoring me with the 2022 EGADE Alumni Achievement Award. Receiving this distinction from my alma mater fills me with great pride and is an important reminder that success is built on perseverance and passion, offers inspiration to continue to contribute to Mexico’s technological and sustainable development,” Gómez Aiza said.

The award winner was announced on February 21 within the framework of Tecnológico de Monterrey’s Annual Board Meeting, and the prize-giving ceremony will take place in the summer during the 2022 Annual EGADE Alumni Meeting.

Gómez Aiza forms part of the select group of 22 Tecnológico de Monterrey graduates who received the Tec Alumni Achievement Award through the institution’s different campuses, regions, and graduate schools.

“The EGADE Alumni Achievement Award celebrates the transformational leadership of our graduates. Angela has been recognized for her extraordinary talent and career, but above all for her commitment to and positive impact on companies, business ventures, and organizations, reflected in significant growth in the adoption of cloud technology in our country,” commented Osmar Zavaleta Vázquez, Interim Dean of EGADE Business School.

Since 2013, the year in which the Award was instituted, the goal has been to recognize alumni who have had a positive impact on Tec and its community, in order to showcase their achievements in areas such as business development, education, science and research, public service, human rights, volunteering, philanthropy, the arts, or sports.

SAP is the market leader in business software, whose clients generate 87% of global trade. Through advanced machine learning technologies, the Internet of Things (IoT), and analytics, SAP helps businesses become intelligent, sustainable companies.  

ANGELA GÓMEZ AIZA

Gómez Aiza has enjoyed an outstanding 23-year career in leadership positions in the technology, retail, and consumer goods industries.  Her priorities at the helm of SAP México include fostering innovation and technological transformation among Mexican companies, supporting their evolution towards the cloud.

She has developed most of her professional career at SAP, where, for 15 years, she directed diverse areas, including the vice-presidency of Services for Mexico and Central America. SAP is the leading business software company in the world.

She has also served as Chief Innovation Officer at El Palacio de Hierro, and as president for Latin America at Safilo Group.

Her career path and commitment to the development of the country and its competitiveness led to her recent recognition as one of the 100 most powerful women in Mexico by two of the nation’s most important business magazines.

Expansión’s ranking brings together the most important and influential women in Mexico’s business world.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The magazine Expansión published the 2022 edition of its ranking “The 100 most powerful business women”, which includes EGADE Business School - Tecnológico de Monterrey alumnae.

The ranking brings together the most important and influential women in Mexico’s business world.

The EGADE Business School alumnae selected for the ranking are:

Silvia Dávila

· Regional President Latin America and CEO Mexico, Danone

· Master in Business Economics graduate

· Ranked: 7th place

· Sector: Food and Beverages

Angela Gómez

· President of SAP México

· MBA graduate

· Ranked: 35th place

· Sector: Computer Science and Services

Ana Isabel Iglesias

· CFF, Sanofi México

· Master in Finance graduate

· Ranked: 59th place

· Sector: Chemical and Pharmaceutical

Erika Abigail Falfán

· VP Centralized Operations, Walmart Mexico and Central America

· MBA graduate

· Ranked: 60th place

· Sector: Self-Service Retail

To compile the list, Expansión received nominations through an open call published on expansion.mx.

The methodology considers the hierarchical level of the candidates and the scope of their functions (30%); the value of their position (30%) regarding remuneration; their transcendence (30%), considering their influence outside the company where they work or that they head; and company size (10%) in sales and employees.

In this way, Expansión seeks to reflect a reality in which women do not just hold a position in a company, but also have a say in other companies by sitting on the board of directors, or have achieved the consolidation of their own company, while constantly supporting other women.

View the complete ranking here.

A student, an alumna, and a professor from EGADE Business School share their reflections on leadership and challenges for women in business and organizations.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

March 8, International Women's Day, is a commemorative date to recognize the fight for women's rights and gender equality that thousands of women have led throughout history.

To promote individual and collective reflection on progress, as well as inequalities and barriers that prevent the full development of women, we interviewed three women from the EGADE Business School community:

• Diana Tamayo, student of the Master in Business Management in Guadalajara.
• Violeta Ramírez, alumna from EGADE - UNC Charlotte MBA in Global Business & Strategy.
• Diana Kolbe, professor in the Department of Marketing and Business Intelligence.

They discussed the qualities they value most in the women they admire, and delved into the challenges women face in business and organizations, among other issues.

Watch the video here.

EGADE Business School faculty and students participate in the 52nd edition of the congress, held this year in a hybrid format.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The first place of the Doctoral Research Pitch, a panel on transdisciplinary research, and the presentation of impact projects formed the framework for EGADE Business School’s participation in the 52nd Research and Development Congress (CID) of Tecnológico de Monterrey.

In this hybrid edition, held from March 2 to 4, the CID brought together Tec faculty and students who presented the institution’s research projects.

CLAUDIA GÓMEZ, FIRST PLACE DOCTORAL RESEARCH PITCH

EGADE Business School’s Ph.D. in Administrative Sciences (DCA) student, Claudia Lizzette Gómez Borquez, won first place in the Doctoral Research Pitch, in which students from the different Tec schools presented their doctoral research theses.

In a competition format and before a jury comprised of the institution’s lecturers, participants communicated the significance of their projects in three-minute pitches.

Gómez Borquez presented her work “Empowering Women Through Femvertising: Consumers’ Perceptions, Attitudes and Purchase Intention,” which analyzes the representation of women and their stereotypes in advertising, and provides evidence to incorporate feminist ideals and women’s empowerment in the same.  

With her first place, Gómez Borquez won the opportunity to represent Tec at the Universitas 21 Three Minute Thesis Competition.

Another DCA student, Regina Gabriela Díaz Crespo, also participated in the Doctoral Research Pitch, presenting her project “Transformación digital: desde los grandes proveedores a las tienditas de la esquina” (Digital Transformation: From Major Suppliers to Corner Shops).

PANEL: TRANSDISCIPLINARY RESEARCH

Federico Trigos, Business Analytics professor at EGADE Business School, moderated the panel “Transdisciplinary Research.”

The panelists were Linda Newnes, President of the International Society of Transdisciplinary Engineering (ISTE) and Professor in the Department of Mechanical Engineering at the University of Bath, UK, and Bryan Moser, Academic Director of the System Design & Management (SDM) program at MIT, USA.

Trigos is a member of ISTE, the leading group in the emerging field of transdisciplinary engineering, with a research focus that integrates diverse scientific disciplines, requiring mixed methodologies for work execution.

IMPACT AND COLLABORATIVE PROJECTS

During a session at the Tec School of Business, faculty and students presented diverse impact and collaborative projects from EGADE Business School, the Centers for Excellence, and the Business area Strategic Focus Research Groups (GIEE).

One of the projects was the model “Sustainable Wealth Creation Based on Innovation and Technology (SWIT),” presented by professors Carlos Scheel and Eduardo Aguiñaga.

Other participants from EGADE Business School were professors Eva Guerra, Teofilo Ozuna, Iván Valdovinos, Bryan Husted and Rolando Fuentes, and DCA student Mario Aldana.

The session was coordinated by Osmar Zavaleta, Interim Dean of EGADE Business School and Associate Dean of Research at the Tec School of Business, and Ernesto Amorós, National Director of Doctoral Programs, EGADE Business School.

This year’s CID general program included outstanding keynote conferences by Michael W. Young, winner of the Nobel Prize in Medicine in 2017, and Guillermo Torre, Vice-President of Research at Tec, as well as the prize-giving ceremony of the 2021 Rómulo Garza Research and Innovation Award.