More than 30 students from diverse Global Network for Advanced Management member schools virtually attend the two modules offered by EGADE Business School.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Students from 11 prestigious business schools from different regions around the world participated in the two modules offered by EGADE Business School - Tecnológico de Monterrey, within the March 2021 online edition of the Global Network Week program.

The courses “Shape the Future: Enhancing Your Strategic Marketing Management Skills for the New Reality in Latin America” and “Strategic Innovation and Management in Emerging Markets - Latin America”, brought together, in a virtual setting, a total of 34 students from EGADE Business School and another 10 Global Network for Advanced Management Member Schools:

• FGV Escola de Administração de Empresas de São Paulo (Brazil)
• Indian Institute of Management Bangalore (India)
• INCAE Business School (Costa Rica)
• Koç University Graduate School of Business (Turkey)
• Pontificia Universidad Católica de Chile School of Business (Chile)
• Renmin Business School, University of China (China)
• Seoul National University Business School (South Korea)
• Technion, Israel Institute of Technology (Israel)
• University of Indonesia Faculty of Economics (Indonesia)
• UNSW Business School (Australia)

Participants from both modules enjoyed a virtual tour of the Teotihuacán archaeological site, culture capsules on the Day of the Dead and tacos, and a tasting of traditional Mexican candy.

Within the course “Strategic Marketing Management Skills”, professor Fernando Sierra explored the key aspects of Marketing Communication and Digital Customer Engagement; professor Cédric Vialle explained how to build a data strategy; and participants had the opportunity to talk with Salvador Muñoz, CEO of Beerhouse, the most important online craft beer sales platform in Mexico.

Moreover, in the course “Strategic Innovation and Management”, professor Christiane Molina examined strategic considerations beyond markets; professor Sascha Fuerts addressed entrepreneurship and corporate innovation from a Latin American perspective; and participants talked with Pedro Álamos and Brian Bauer, General Manager and Circular Economy and Alliances Leader at Algramo, respectively.

Other professors who participated in the modules were Claudia Quintanilla, Édgar Centeno, Everardo Elizondo, Ivan Valdovinos, Juan Carlos Rivera and Valeria Sánchez, as well as Gabriela Ugarte, Product Development Director at Mastercard.

THE EXPERIENCE WITH EGADE

“Great organization, great people and great experiences. I am once again proud and glad to select this course in EGADE Business School. I met great people from around the world, we shared valuable moments and experiences with each other. Even though we had a virtual organization, I never felt distant. We connected to each other in a very efficient way and have extended our networks as well as friendships. Additionally, we have gained substantial information about Marketing Strategies that I will use in my professional life. I appreciate and thank all the program organizers. I look forward to seeing you again some time in person as well. Thank you so much,” said Yunus Yildez, Koç University Graduate School of Business student.

“The communication from EGADE was very clear from the start and made me very comfortable with the process. I was excited when I received a box of candies. Thank you for allowing me to experience Mexican culture though I could not be present there. The sessions were all power-packed with a lot of information, content, and examples. I enjoyed all the professors' sessions, and I must say I got excellent insights on digital marketing and brand management. The projects on Frida Kahlo helped me understand brand management and brand extension. The Beerhouse project allowed us to interact with the CEO and think about marketing in real-time. We worked as teams, shared our thoughts, and presented them. The cohort was outstanding, and I enjoyed interacting and learning from people from different countries. I should mention about culture capsules, they were perfect, and I enjoyed knowing more about Mexico and Mexican culture. Thank you EGADE, for providing this opportunity, and I enjoyed every minute of the experience,” commented Radhika Praveen, Indian Institute of Management Bangalore student.

“The program that I attended at EGADE Business School provided me the opportunity to develop skills to work in an international environment. Since I am working in the finance industry, this program enabled me to discover new skills in strategic marketing. I am glad to express that this program provided me a new perspective regarding my career,” said Aslihan Bahat, Koç University Graduate School of Business student.

EGADE STUDENTS AROUND THE WORLD

A total of 97 EGADE Busines School students, from the EGADE MBA, EGADE - UNC Charlotte MBA in Global Business & Strategy and Master in Business Management programs, participated virtually in 18 modules offered within the March 2021 edition of the Global Network Week.

Global Network Week is one of the main programs of the Global Network for Advanced Management, a network made up of the top 32 business schools in the world.