La Cosita Chula, a platform co-founded by a Full-Time MBA in Innovation & Entrepreneurship alumna, wins second place in the third edition of the program.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
In its third edition, Emergente, the Citibanamex Social Commitment and Impact Hub Ciudad de México program to foment and support the best social entrepreneurship projects in the creative industries, awarded a prize to La Cosita Chula, a platform that promotes the Mexican artisan industry, co-founded by EGADE alumna Mónica Camacho.
The enterprise created by the Full-Time MBA in Innovation & Entrepreneurship graduate and her colleague Alfredo Fonseca won second place and a monetary prize of 75 thousand pesos of non-refundable seed capital to drive its growth.
“Creativity is inherent to the Mexican personality; using it to make a difference is our responsibility. It gives us great pride to be recognized as among the most creative entrepreneurship projects that are changing Mexico,” Camacho said.
Estos son los ganadores de la tercera edición de Emergente, el programa de impulso a emprendimientos creativos de Impact Hub y @CitibanamexCS ¡Felicidades! pic.twitter.com/gUT4vouUlB
— ImpactHubCDMX (@ImpactHubCDMX) January 30, 2021
La Cosita Chula is a platform that develops the artisan industry, working with over 100 artisans in the Mexican states of Nayarit, Oaxaca, Jalisco, Michoacán, Puebla, Tlaxcala, and Chiapas, by means of inclusive workplace practices and social impact strategies, combining innovation with everyday objects.
For the third edition of the Emergente program, more than 400 projects were received and six regional boot camps and two per category were held, from which the 10 finalists were selected, based on their business model, social impact, and creativity.
Subsequently, the finalists were given the opportunity to present their work on the Emergente Online Bazar and, on January 29, to appear before an expert jury, who selected the three winners.
The entrepreneurship projects that won first, second and third places were Nashun, La Cosita Chula, and Kuil Ecolápiz, respectively.