CERALE-EGADE Business School 2021 Colloquium | Global Challenges and technological, business, and social response strategies in the Americas and Europe 22, 23 and 24 September 2021

The 2021 Colloquium is part of a context marked by the pandemic generated by COVID 19 and its multiple macro and micro economic, human, social and environmental effects. New technologies that have transformed in just a few decades the functioning of the economy and markets, the way of governing and exercising politics, the dynamics of organizations and the very lives of individuals have proved crucial in dealing with crises, providing creative solutions, and opening ways of recovery.

The anti-virus strategy has made virtuality an extremely effective tool to overcome the spatial barriers imposed to counteract its spread and thus accelerated an on-going process, deeply reshaping ways of operating and interacting in and between organizations. At the same time, being the spread of unequal technology between continents and within countries, the global crisis (health, economic, social, and environmental) has precipitated economic sectors and vast segments of the world's population into recession and poverty, deepening the phenomenon of social exclusion.

As far as the international stage is concerned, great uncertainty prevails that makes resilience and adaptation strategies more necessary than ever, the use of technology and forward-looking thinking that, in both governments and organizations, lead to new forms of relationship to meet the challenges that arise.