Grupo de Investigación
Innovación Social y Sustentabilidad

El Grupo de Investigación con Enfoque Estratégico en Innovación Social y Sustentabilidad busca alinear a las empresas y a la sociedad mediante el desarrollo de modelos de negocios para resolver los problemas sociales y ambientales en América Latina.

Primero, probamos modelos comerciales conocidos para resolver problemas sociales con el fin de comprender el contexto y las instituciones de América Latina y validar estos modelos comerciales para determinar si resuelven problemas sociales en América Latina (ej., microfinanzas, modelos de base de la pirámide, responsabilidad social corporativa, gestión de recursos humanos y gestión de grupos de interés). En segundo lugar, buscamos comprender los mecanismos de los modelos comerciales que afectan los problemas sociales. Preguntamos ¿qué factores limitan la eficacia de los modelos comerciales actuales? ¿Qué factores mejoran la eficacia de los modelos comerciales actuales? En tercer lugar, buscamos desarrollar nuevos modelos de negocios para América Latina estableciendo su vigencia y capacidad para resolver problemas ambientales y sociales en la región.

Líneas de investigación:

  • Economía circular
  • Responsabilidad social empresarial
  • Gestión de recursos humanos en un contexto social y ambiental cambiante
  • Servicios en la base de la pirámide
  • Empresa social y emprendimiento social
  • Creación de riqueza sostenible a través de la innovación y la tecnología


Nombre Campus Nivel en el Sistema
Nacional de Investigadores
Bryan Husted Corregan EGADE Monterrey Nivel 3
Carlos Scheel Mayenberger EGADE Monterrey Nivel 1
Claudia Ramos Garza EGADE Monterrey  
Consuelo García De la Torre EGADE Monterrey Nivel 1
Daniel Maranto Vargas EGADE Monterrey  
Eduardo Enrique Aguiñaga Maldonado EGADE Monterrey Candidato
Eva María Guerra Leal Monterrey  
Ezequiel Reficco EGADE Monterrey Nivel 1
Gabriela Monforte García Monterrey  
Javier Reynoso EGADE Monterrey Nivel 2
Sergio Manuel Madero Gómez Monterrey Nivel 1

Publicaciones Científicas

  • Barboza, G., Pede, V., Madero, S. (2021). Shared social responsibility. Dual role of consumers as stakeholders in firm strategy. Social Responsibility Journal, 17(1) 48-68 https://doi.org/10.1108/SRJ-07-2019-0244
  • Cantú, A., Aguiñaga, E., Scheel, C. (2021). Learning from failure and success: The challenges for circular economy implementation in SMEs in an emerging economy. Sustainability (Switzerland), 13(3) 1-34 https://doi.org/10.3390/su13031529
  • Layrisse, F., Reficco, E., Barrios, A. (2021). What social enterprises can learn from the freemium business model. Academia Revista Latinoamericana de Administracion,34(1) 165-181 https://doi.org/10.1108/ARLA-05-2020-0096
  • Briscoe, J.P., Kaše, R., Dries, N. and 43 more (...) (2021). Here, there, & everywhere: Development and validation of a cross-culturally representative measure of subjective career success. Journal of Vocational Behavior,130 https://doi.org/10.1016/j.jvb.2021.103612
  • Reficco, E., Layrisse, F., Barrios, A. (2021). From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research,125720-732 https://doi.org/10.1016/j.jbusres.2020.01.031
  • Montiel, I., Cuervo-Cazurra, A., Park, J., Antolin-López, R., and Husted, B.W. (2021).Implementing the United Nations’ Sustainable Development Goals in international business. Journal of International Business Studies,52(5) 999-1030 https://doi.org/10.1057/s41267-021-00445-y
  • Boodoo, M.U., Henriques, I., Husted, B.W. (2021). Putting the “Love of Humanity” Back in Corporate Philanthropy: The Case of Health Grants by Corporate Foundations. Journal of Business Ethics, https://doi.org/10.1007/s10551-021-04807-2
  • Husted, B.W. (2021). Buen vivir: A path to reimagining corporate social responsibility in Mexico after COVID-19. Sustainability (Switzerland), 13(11) https://doi.org/10.3390/su13116451
  • Leal, A.R., Husted, B.W., Flores Segovia, M.A. (2021). Environmental performance spillovers among Mexican industrial facilities: The case of greenhouse gases. Journal of Business Research, 135711-720 https://doi.org/10.1016/j.jbusres.2021.07.004
  • Aguiñaga, E., Leal, A.R. (2021). Supply chain management, humanistic management and circular economy: Fostering industry innovation and decent work through responsible consumption and production through partnerships. Humanistic Management in Latin America, 83-98 https://doi.org/10.4324/9780429351174-6
  • Mohammad, S., Husted, B.W. (2021). Innovation, new ventures, and corruption: Evidence from India. Journal of Business Venturing Insights, 16 https://doi.org/10.1016/j.jbvi.2021.e00256
  • Vázquez-Parra, J.C., Arredondo-Trapero, F.G., Guerra-Leal, E.M. (2021). Managing sexual orientation, gender identity, and CSR. International Journal of Organizational Diversity,21(1) 13-30 https://doi.org/10.18848/2328-6261/CGP/V21I01/13-30
  • Monforte-García, G., Arredondo-Trapero, F.-G. (2021). Service-learning, a trigger for the ethical reflection of professionals. Revista Iberoamericana de Educacion Superior,12(34) 196-213 https://doi.org/10.22201/iisue.20072872e.2021.34.987
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and Husted, B.W. (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland),12(20) 1-26 https://doi.org/10.3390/su12208339
  • Henriques, I., Husted, B.W. (2020). Designing better CSR initiatives. Rutgers Business Review, 5(2) 185-193
  • Jaén, M.H., Reficco, E., Berger, G. (2020). Does Integrity Matter in BOP Ventures? The Role of Responsible Leadership in Inclusive Supply Chains. Journal of Business Ethics. https://doi.org/10.1007/s10551-020-04518-0
  • Arredondo-Trapero, F.G., Vázquez-Parra, J.C., Guerra-Leal, E.M. (2020). Information and communication technologies and their impact on competitiveness in Latin America. Journal of Technology Management and Innovation, 15(4) 43-53 https://doi.org/10.4067/s0718-27242020000400043
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2020). Ambidexterity responses to security risk institutional context. International Journal of Emerging Markets,16(3) 448-467 https://doi.org/10.1108/IJOEM-04-2019-0262
  • Tuominen, T., Edvardsson, B., Reynoso, J. (2020). Institutional change and routine dynamics in service ecosystems. Journal of Services Marketing,34(4) 575-586 https://doi.org/10.1108/JSM-06-2019-0243
  • Valerio-Ureña, G., Herrera-Murillo, D., Madero-Gómez, S. (2020). Analysis of the presence of most best-ranked universities on social networking sites. Informatics, 7(1) https://doi.org/10.3390/informatics7010009
  • Scheel, C., Aguiñaga, E., Bello, B. (2020). Decoupling economic development from the consumption of finite resources using circular economy. A model for developing countries. Sustainability (Switzerland),12(4) https://doi.org/10.3390/su12041291
  • Madero Gómez, S., Ortiz Mendoza, O.E., Ramírez, J. and 1 more (...) (2020). Stress and myths related to the COVID-19 pandemic’s effects on remote work. Management Research, 18(4) 401-420 https://doi.org/10.1108/MRJIAM-06-2020-1065
  • Lopez, A., Guerra, E., Gonzalez, B. and 1 more (...) (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8(4) 203-223 https://doi.org/10.1057/s41270-020-00085-5
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). The rise and stall of stakeholder influence: How the digital age limits social control. Academy of Management Perspectives,34(1) 48-64 https://doi.org/10.5465/amp.2017.0080
  • Husted, B.W., Salazar, J. (2020).Reducing inequalities: Toward the development of a market for income inequality. Journal of Cleaner Production, 245 https://doi.org/10.1016/j.jclepro.2019.118931
  • Good, J., Husted, B.W., Palomares-Aguirre, I. and 1 more (...) (2020). Who responds to whom and for what? A grounded theory analysis of social responsibility in the 1857 Frankfurt Bienfaisance Congress. Journal of Management History, 27(3) 359-388 https://doi.org/10.1108/JMH-01-2020-0007
  • Cárdenas-Barrón, L.E., Reynoso, J., Edvardsson, B. and 1 more (...) (2020). Inventory model optimization revisited: Understanding service inventories to improve performance. Scientia Iranica, 27(3 E) 1572-1592 https://doi.org/10.24200/SCI.2018.50333.1639
  • Andresen, M., Apospori, E., Gunz, H. and 49 more (...) (2020). Careers in context: An international study of career goals as mesostructure between societies' career-related human potential and proactive career behaviour. Human Resource Management Journal, 30(3) 365-391 https://doi.org/10.1111/1748-8583.12247
  • Hielscher, S., Husted, B.W. (2020). Proto-CSR Before the Industrial Revolution: Institutional Experimentation by Medieval Miners’ Guilds. Journal of Business Ethics,166(2) 253-269 https://doi.org/10.1007/s10551-019-04322-5
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact. Journal of Management, 46(6) 937-964 https://doi.org/10.1177/0149206319900539
  • Contreras, F., Juarez, F., Cuero Acosta, Y.A. and 9 more (...) (2020). Critical factors for innovative work behaviour in Latin American firms: Test of an exploratory model. Cogent Business and Management, 7(1) https://doi.org/10.1080/23311975.2020.1812926
  • Reficco, E., Jaén, M.H., Trujillo, C. (2019). Beyond Knowledge: A Study of Latin American Business Schools’ Efforts to Deliver a Value-Based Education. Journal of Business Ethics, 156(3) 857-874 https://doi.org/10.1007/s10551-017-3634-z
  • Husted, B.W., Sousa-Filho, J.M.D. (2019). Board structure and environmental, social, and governance disclosure in Latin America. Journal of Business Research, 102220-227 https://doi.org/10.1016/j.jbusres.2018.01.017
  • Valtakoski, A., Reynoso, J., Maranto, D. and 2 more (...) (2019). Cross-country differences in new service development: The moderating effects of national culture. Journal of Service Management, 30(2) 186-208 https://doi.org/10.1108/JOSM-05-2018-0134
  • Chinchilla, A., Sepúlveda, C.J., Madero, S. (2019). The facilitating dynamic of customer-employee satisfaction: Contributions from the person-centred approach to service encounters. International Journal of Services and Operations Management,32(3) 339-361 https://doi.org/10.1504/IJSOM.2019.098354
  • Briseño, A., Leal, A.R., Aguiñaga, E. and 1 more (...) (2019). Lost in translation: Lessons learned from instrument translation on entrepreneurial learning versatility in Mexico. Management Research,17(1) 2-23 https://doi.org/10.1108/MRJIAM-03-2018-0823
  • Carrillo, F.J., Edvardsson, B., Reynoso, J. and 1 more (...) (2019). Alignment of resources, actors and contexts for value creation: Bringing knowledge management into service-dominant logic. International Journal of Quality and Service Sciences, 11(3) 424-438 https://doi.org/10.1108/IJQSS-08-2018-0077
  • Mohammad, S., Husted, B.W. (2019). Law-abiding organizational climates in developing countries: The role of institutional factors and socially responsible organizational practices. Business Ethics,28(4) 476-493 https://doi.org/10.1111/beer.12228
  • Smale, A., Bagdadli, S., Cotton, R. and 40 more (...) (2019). Proactive career behaviors and subjective career success: The moderating role of national culture. Journal of Organizational Behavior, 40(1) 105-122 https://doi.org/10.1002/job.2316
  • Barrios, A., Reficco, E., Taborda, R. (2019). Training effects on subsistence entrepreneurs’ hope and goal attainment. Education and Training, 61(7-8) 895-917 https://doi.org/10.1108/ET-08-2018-0172
  • Ramos-Garza, C., Ramos-Garza, L. (2019). Leadership and culture of innovation. Innovation and Entrepreneurship: A New Mindset for Emerging Markets, 159-188 https://doi.org/10.1108/978-1-78973-701-120191011
  • de Bakker, F., Crane, A., Henriques, I. and 1 more (...) (2019). Publishing Interdisciplinary Research in Business & Society. Business and Society, 58(3) 443-452 https://doi.org/10.1177/0007650319826188
  • Joncourt, S., Gebauer, H., Reynoso, J. and 3 more (...) (2019). Extending the base-of-the-pyramid concept. Service Science,11(3) 241-261 https://doi.org/10.1287/SERV.2019.0247
  • Crane, A., de Bakker, F.G.A., Henriques, I. and 1 more (...) (2019). Taking Stock at Business & Society: Reflections on Our Tenure as Co-Editors, 2015-2019. Business and Society, 58(8) 1483-1495 https://doi.org/10.1177/0007650319874965
  • Reynoso, J., Cabrera, K. (2019). Managing informal service organizations at the base of the pyramid (BoP). Journal of Services Marketing, 33(1) 112-124 https://doi.org/10.1108/JSM-10-2018-0298
  • Briseño, A., Husted, B.W., Rocha, J.M. (2019). Methodological problems in research on the diffusion of management practices. Contaduria y Administracion,64 https://doi.org/10.22201/fca.24488410e.2018.1251
  • Barnett, M.L., Henriques, I., Husted, B.W. (2018). Governing the void between stakeholder management and sustainability. Advances in Strategic Management, 38121-143 https://doi.org/10.1108/S0742-332220180000038010
  • Di Pietro, L., Edvardsson, B., Reynoso, J. and 3 more (...) (2018). A scaling up framework for innovative service ecosystems: lessons from Eataly and KidZania. Journal of Service Management, 29(1) 146-175 https://doi.org/10.1108/JOSM-02-2017-0054
  • Palomares-Aguirre, I., Barnett, M., Layrisse, F. and 1 more (...) (2018). Built to scale? How sustainable business models can better serve the base of the pyramid. Journal of Cleaner Production, 1724506-4513 https://doi.org/10.1016/j.jclepro.2017.11.084
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 42 more (...) (2018). Monetary Intelligence and Behavioral Economics Across 32 Cultures: Good Apples Enjoy Good Quality of Life in Good Barrels. Journal of Business Ethics, 148(4) 893-917 https://doi.org/10.1007/s10551-015-2980-y
  • Benítez, I.A., Monforte García, G. (2018). Public water services, public value and sustainability: The Monterrey metropolitan area case. Gestion y Politica Publica, 27(1) 149-179 https://doi.org/-
  • Aguiñaga, E., Henriques, I., Scheel, C. and 1 more (...) (2018). Building resilience: A self-sustainable community approach to the triple bottom line. Journal of Cleaner Production, 173186-196 https://doi.org/10.1016/j.jclepro.2017.01.094
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 44 more (...) (2018). Monetary Intelligence and Behavioral Economics: The Enron Effect—Love of Money, Corporate Ethical Values, Corruption Perceptions Index (CPI), and Dishonesty Across 31 Geopolitical Entities. Journal of Business Ethics, 148(4) 919-937 https://doi.org/10.1007/s10551-015-2942-4
  • Reficco, E., Gutiérrez, R., Jaén, M.H. and 1 more (...) (2018). Collaboration mechanisms for sustainable innovation. Journal of Cleaner Production, 2031170-1186 https://doi.org/10.1016/j.jclepro.2018.08.043
  • Rubalcaba, L., Lagunes, H., Reynoso, J. (2018). Service innovation in developing economies. A Research Agenda for Service Innovation, 68-84
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018).HRM in Mexico, Central America, and the Caribbean. Handbook of Research on Comparative Human Resource Management: Second Edition,408-426
  • Good, J., Vargas Montes, P., Husted, B.W. and 1 more (...) (2018). From Manhattan to Tenochtitlán: identifying ethical commercial norms. Journal of Management History,24(4) 435-456 https://doi.org/10.1108/JMH-04-2018-0022
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018). Managing employee rewards in Mexico in search of competitive advantage. The Routledge Companion to Reward Management, 386-391
  • Bapuji, H., Husted, B.W., Lu, J. and 1 more (...) (2018). Value Creation, Appropriation, and Distribution: How Firms Contribute to Societal Economic Inequality. Business and Society, 57(6) 983-1009 https://doi.org/10.1177/0007650318758390
  • de Bakker, F.G.A., Crane, A., Henriques, I. and 1 more (...) (2018). What Makes For an Exemplary Contribution? Introducing the Business & Society Best Article Award. Business and Society, 57(7) 1291-1300 https://doi.org/10.1177/0007650318786239
  • Crane, A., Henriques, I., Husted, B.W. (2018). Quants and Poets: Advancing Methods and Methodologies in Business and Society Research. Business and Society,57(1) 3-25 https://doi.org/10.1177/0007650317718129
  • Rodríguez-Aceves, L., Madero, S., Valerio-Ureña, G. (2018). Perceptions about the usefulness of online social networks in the workplace. Estudios Gerenciales, 34(147) 149-157 https://doi.org/10.18046/j.estger.2018.147.2580
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2018). Ambidexterity strategies in illegitimate institutional contexts: the role of informal institutions. Management Research, 16(2) 197-218 https://doi.org/10.1108/MRJIAM-02-2018-0811