By José Ángel de la Paz

“Leaders evoke inspiration that comes from within and move others to be protagonists rather than spectators,” claimed Salvador Alva.

In the webinar “Transformative Leadership”, the fifth and last of the Getting Ready for Business series, the former president of Tecnológico de Monterrey observed that, in the current context of uncertainty, being a transformational leader is key to driving innovation and embracing challenges that will help organizations remain relevant.

“Leaders generate results, make things happen. They don’t just sit back and watch the action from afar; they generate the action. They have the capacity to attract talent, to attract other leaders. They are like magnets. Ultimately, leaders are multipliers of value,” he said.

The Getting Ready for Business webinar series, held from June 29 to July 9 by EXATEC (Tec Alumni Association) and EGADE Business School, targeted recent graduates in order to provide them with the tools to forge their professional path in business.

The inaugural webinar, “Opportunities for the Future Business”, was offered by Ignacio de la Vega, Dean of EGADE Business School and the Undergraduate Business School at Tec de Monterrey, who talked about the transformation of leadership in the current context.

José Francisco Gúzman Tanikawa, Professor of Marketing at EGADE Business School, presented the webinar "Personal Branding for Business Success", in which he explained to the recent graduates how to build their personal brand.

The Director of Student and Alumni Relations of EGADE Business School, María Livas, then gave the recent graduates advice on positioning themselves in the professional world in the webinar "Professional Branding for Career Success".

Moreover, Jaime Martínez Bowness, director of the EGADE Business School Mexico City site, moderated “Life Stories: Pathways to Success”, a panel with graduates Andrés Alba and Mónica Camacho, from the Full-Time MBA in Innovation & Entrepreneurship, and Fernando Iracheta and Sofía Ponce, from the Master in Business Management, who shared their success stories.