By José Ángel de la Paz

During the COVID-19 contingency, the support that the Innovation and Growth Committees provide to the Boards of Directors becomes greater and more relevant, according to Félix Cárdenas.

The Director of the Center for Innovation and Corporate Entrepreneurship at EGADE Business School addressed this matter in his webinar “Investment, Innovation and Growth Committees in Times of Uncertainty”.

Cárdenas noted that the primary role of these committees is to accelerate decisions on whether an innovation initiative should be stalled, adjusted, or continued and advanced.

“These committees are there to help the Boards of Directors define risks and identify opportunities that relevant to the industry and the company,” he added.

As for the Mexico’s impact in the face of COVID-19, Cárdenas noted that, because of the change in global supply chains, investment strategies are undergoing a major transformation.

“Companies are looking to reduce their dependence on China's supply chain. Mexico is in a strategic position to attract a significant portion of the resulting redirected investment. This could add about 2% to Mexico’s annual GDP growth over the next decade,” he said.

WATCH THE WEBINAR HERE

Cárdenas' session was part of the webinar series “Rising to the challenge: Leadership in the face of COVID-19“, of which the next scheduled sessions are:

• Wednesday, April 1st: “One day can make the difference: crisis risk-management under highly emotional circumstances“, hosted by Jorge Arturo Martínez, Director of the Financial Think Tank at EGADE Business School.
   
• Friday, April 3rd: “The Power of Purpose: How Conscious Business Can Shape the Post-COVID-19 World”, with Ignacio de la Vega, Dean of EGADE Business School; Raj Sisodia, co-founder of Conscious Capitalism; and other guests. 

All of these webinars will take place at 1:00 p.m. (GMT-6). For further information and registration, please visit the Events section of the EGADE Business School website.