Teams from the Master’s in Business Management and the Full-Time MBA in Innovation & Entrepreneurship were declared winners in the twelfth edition of the competition.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Two teams of students from EGADE Business School - Tecnológico de Monterrey won three of the four awards given in the 2021 edition of the Deloitte MBA Case Competition in Mexico.

This twelfth edition of the competition was held virtually with more than 20 participants from five business schools and universities.

Salvador Hernández, Consulting Partner at Deloitte, explained that this competition gives MBA students the opportunity to experience a day in the life of a consultant and be evaluated by experts.

EGADE MONTERREY TEAM

Mariaelisa Garza Ramírez and Patricia Priscilla Elizondo D Stefano, students of the Master in Business Management at the Monterrey campus, and Miguel Ángel Romuroso Vargas and Homero Luis Malagón Cartas, students of the same program at the Santa Fe campus, made up the "EGADE Monterrey" team and won awards for "Best Presentation" and "Best Analysis".

"We learned a lot, both individually and as a team, during our participation, and it reinforced the analytical skills we need for consulting. It was a very big challenge due to the circumstances in which the competition was held, compared to previous editions. We are very happy to have won in two categories,” stated Romuroso Vargas.

EGADE MEXICO CITY TEAM

Michelle Martín Lara, Beatriz Adriana Meave Rodríguez, Stephany Lisbeth Henriquez Morán and Luis David Martínez Ortega, students of the Full-Time MBA in Innovation & Entrepreneurship, formed the “EGADE Ciudad de México” team and obtained the award for “Best proposal".

“It was a very enriching experience for us, and an opportunity to demonstrate our creativity and innovate in the process. One of the most important factors was team communication. Each had a contribution without which we probably would not have had a good result. As in all multidisciplinary teams, the experience and knowledge of each person are invaluable to offer the best proposal in any case,” Martínez Ortega said.

The other participating teams came from UNAM, Anáhuac and U-ERRE, a team from the latter being the winner of the “Best Q&A” award.

They all worked on solving a case related to a company in the food sector, proposing a strategy for growth and product innovation in the face of the entry of new competitors in the market.

In its 2020 edition, the competition was held in person, with a team from EGADE Business School’s Full-Time MBA in Innovation & Entrepreneurship Full-Time MBA in Innovation & Entrepreneurship taking home an award.