The director of EGADE Business School, Guadalajara, offers a keynote conference to representatives of the ICT sector, within the ANADIC Virtual Congress 2020.
By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL
Digital transformation is not just about technology. In order to be effective, technological capabilities have to converge with the company’s culture and business strategy, stated Raúl Montalvo, Director of EGADE Business School, Guadalajara.
“There definitely has to be a concurrence. Technology is of no use if it is not adopted by the company’s culture; an aligned culture is of no use if there’s no access to technology; and neither of these components (technology and culture) will be of any use without the development of a strategy with the capacity to guide digital transformation,” he explained.
Montalvo offered the keynote conference “Digital transformation and industry 4.0” to representatives of more than 400 companies from the Information and Communications Technology (ICT) sector, within the ANADIC Virtual Congress 2020.
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The academic stressed that another important aspect of digital transformation is to know who is driving it in organizations.
According to the Altimeter Digital Transformation Survey, he commented, the executive that most commonly leads and supports digital transformation is the Chief Marketing Officer (CMO), reaching 54 percent.
The next positions are Chief Executive Officer (CEO), 42 percent; Chief Information Officer (CIO) or Chief Technology Officer (CTO), 29 percent; Chief Digital Officer (CDO),15 percent; and Chief Experience Officer (CXO), 5 percent.
“The latter two positions (CDO and CXO) are becoming increasingly significant nowadays,” said Montalvo.
The congress was organized by ANADIC de México, a national association of distribution companies from the ICT sector.
Leading the digital era, EGADE Business School offers an online executive program, Strategic Digital Transformation, and two graduate degrees, the Specialization in Digital Strategy and the Master in Business Analytics.