By José Ángel de la Paz

In the response to COVID-19, we have seen extraordinary examples of companies that are illustrating the belief that business should be a force of good for all stakeholders, including customers, employees, suppliers, communities, and shareholders, said Ignacio de la Vega.

"These companies, by an individual or collective action, are reinforcing the validity of things we been hearing for the last year, such as the Business Roundtable statement," said the Dean of EGADE Business School and the Undergraduate Business School of the Tecnológico de Monterrey.

In the webinar "The Power of Purpose: How Conscious Business Can Shape the Post-COVID-19 World", De la Vega and academic and business guests discussed the change in consciousness that the pandemic will leave in business.

Raj Sisodia, the co-founder of Conscious Capitalism, agreed that there are many examples of leaders and companies that are stepping up during the contingency, taking actions that are rarely seen in ordinary times.

“It's like all the society had a heart attack and we are in intensive care. And I think what takes to come out of that is intensive caring. So this a time for us to care for each other and share the pain,” he said.

After COVID-19, Sisodia said that all will result in a fundamental shift in leaders' consciousness.

“I don't think you could go back and unlearn what you have learned here. Coming out of this, it will be a new normal, deeply rooted in our collective being, changing the way we operate overall,” he said.

In the webinar, the fifth in the series "Rising to the challenge: Leadership in the context of COVID-19", Eduardo Garza T. Junco, Chairman of the Board of Grupo FRISA, and Eugenio Clariond Rangel, CEO of Grupo Cuprum, also participated.

WATCH THE WEBINAR HERE

Upcoming webinars in the series:

Monday, April 13: Business health and banking in front of COVID-19, with:

• José Antonio Quesada, professor at EGADE Business School and vice-president of Regulatory Policy of Comisión Nacional Bancaria y de Valores.
• José Alarcón Irigoyen, PwC Mexico Dean Partner & Strategic Advisor for PwC Health & PLS.
• Juan Carlos Erdozain, executive director of EA Business Consulting.

Wednesday, April 15: Strategies to maintain the health of talent in organizations, with:

• Hernán García, vice-president of Talent and Culture at the Tecnológico de Monterrey.
• Guillermo Torre, rector of Tec Salud.
• Ignacio de la Vega, dean of EGADE Business School and the Undergraduate Business School of the Tecnológico de Monterrey.

Friday, April 17: COVID-19 dilemma as a threat to the organization's health, with:

• Gabriela García, SVP of Human Resources at PepsiCo México.
• Juan Pablo Ventosa, CEO of Human Performance.
• Mauricio Reynoso, CEO of AMEDIRH.
• Alejandro Olivera (moderator), associate dean of Continuing Education at the Undergraduate Business School of the Tecnológico de Monterrey.

All webinars will be held at 1:00 p.m. (Mexico City time). More information and registration in the Events section of the EGADE Business School website.