EN ES
Rajagopal
Marketing Management Innovation and Entrepreneurship
BIOGRAPHY
"Continuous learning and hard work contribute to success".

The broad teaching and research career of Professor Rajagopal has developed in the fields of marketing strategy, consumer behavior, technology and innovation management, international business management, service marketing, management of new products and brand management. His academic excellence has been acknowledged by the Government of Mexico for the premier executive program in innovation, technology, and competitivity, as well as for his top-level research.

He is a member of multiple international research associations, such as the Royal Society for Encouragement of Arts, Manufacture and Commerce (United Kingdom), the Chartered Management Institute, Institute of Operations Management, Academy of Marketing Science, Association of Consumer Research, the Latin American Chapter of the Business and Economics Society International, Marketing Science Institute, (USA), and the Indian Society of Agricultural Economics (India). He is also a member of the Sistema Nacional de Investigadores (SNI), Level III, Conacyt.

Professor Rajagopal has been part of the editorial board or the management of several journals such as Emerald Emerging Marketing Case Studies, International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of the Built Environment and Asset Management, Indore Management Journal, Journal of Marketing Analytics, Innovative Marketing, Journal of Tourism, and the Journal of Corporate Responsibility and Leadership.

In addition to his teaching activities at EGADE Business School, Professor Rajagopal serves as a professor at Metropolitan College of the University of Boston (USA). He has also been a professor in several Indian institutions such as the College of India and the National Institute of Agricultural Marketing, where he served as the Academic Director, the Institute of Rural Management, and the National Institute of Rural Development, where he was Assistant Director. Additionally, he taught courses and programs at the Indian Institute of Management, Narsee Monjee Institute of Management Studies, Vigyana Jyoti Institute of Management, Institute of Public Enterprise and the International Management Institute.

EDUCATION
    • Ph.D. in Marketing
      Ravishankar University, India
    • Master of Arts in Economics
      Ravishankar University, India 
AWARDS & HONORS
  • Awarded UK-Mexico Visiting Chair 2016-17 for collaborative research with University of Sheffield, UK, instituted by the Consortium of Higher Education Institutes of Mexico and UK.
  • Awarded for best course design and development on Innovation, Technology, and Market Competitiveness for executive education by the Vice Rector, Extension Education, Tecnologico de Monterrey, Mexico, NL in September, 2015.
  • Conferred the highest recognition of National Researcher- Level 3 in the area of Social Sciences by the National Council of Science and Technology, Government of Mexico (2013-22).
  • Innovative Teaching Award 2011, VI Congress of Innovative Education, Monterrey Institute of Technology and Higher Education, Monterrey, December 7-9, 2011
  • Emerald Literati Network Award for Excellence 2009: Highly commended paper “Measuring brand performance through metrics applications”, published in Measuring Business Excellence, 12 (1), 2008, 29-38
  • Conferred the honor of “Fellow” of the Royal Society of Arts, Manufacture and Commerce, London, w. e. f.  September 20, 2006, Elected as Life Fellow Since May 10, 2016
SELECTED PUBLICATIONS
  1. Rajagopal and Ananya Rajagopal (2018) "Brand Literacy and Knowledge Transfer Process: Analysis of Purchase Intentions among Consumers in Mexico,". International Journal of Business Innovation and Research, 16 (3) 302 - 323
  2. Rajagopal (2019) Contemporary Marketing Strategies: Analyzing Consumer Behavior to Drive Managerial Decision Making. Palgrave Macmillan.
  3. Rajagopal (2019) Qualitative Marketing Research. Business Expert Press, New York.
  4. Rajagopal (2019) Competitive Branding Strategies: Managing Performance in Emerging Markets. Palgrave McMillan.
  5. Rajagopal, Vladimir Zlatev (2018) Business Dynamics in North America Analysis of Spatial and Temporal Trade Patterns. Palgrave Macmillan.
  6. Rajagopal (2018) Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth in Business Governance and SocietyAnalyzing Shifts. Springer International Publishing.
  7. Rajagopal (2018) Competing on Performance on the Global Marketplace: Applying Business Analytics as a Robust Decision Tool in Operations and Service Management: Concepts, Methodologies, Tools, and Applications. IGI Global.
  8. Rajagopal (2018) Analyzing Start-Up Enterprise Eco-System and Convergence of Global-Local Endeavors in Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace. IGI Global.
  9. Rajagopal & Castaño, R. (2018) Social group influences in Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global.
  10. Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York 
  11. Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK  ISBN: 978-1-137-52593-2
  12. Rajagopal (2011), Impact of Radio Advertisements on Buying Behaviour of Urban Commuters, International Journal of Retail and Distribution Management,  39 (7),  480-503
  13. Rajagopal (2008), Measuring Brand Performance through Metrics Application, Measuring Business Excellence, 12 (1), 29-38
  14. Rajagopal (2006), Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 703-718