The challenge linked to the Sustainable Development Goals was developed on Minecraft.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

The first edition of EGADE Action Week saw the launch of the Impact Challenge by Oxxo, a challenge linked to the Sustainable Development Goals (SDGs) and experienced by students from EGADE Business School - Tecnológico de Monterrey through the videogame Minecraft.

The eight participating teams comprised up to three students each from the EGADE MBA, Master in Finance, and Master in Business Analytics programs offered at different sites and online.

The challenge took place from May 11 to 21. Participants used the Design Thinking methodology and enjoyed the support of expert mentors in generating the solution proposals.

After evaluating the solutions presented, a jury made up of representatives from Oxxo and EGADE Business School considered diverse criteria, such as the viability of the project, innovation, impact on people, the solution proposed for the challenge, and social impact, and, finally,, named the winners:

• First place: Edgar Javier Agustín Navarro, Jesús Ernesto Bautista and Rodolfo Urbina Mendoza.

• Second place: Nicole Marie Keeter, Jackson Horace Wells and José Manuel Perdomo Oliva.

• Third place: José Alfredo De La Peña García and Matias Javier Bossie.

The mentors who provided their knowledge and guidance were the EGADE Business School professors Eva Guerra, Luciana Manfredi, Eduardo Aguiñaga, and Lilia Bárcena, as well as Eloísa Pérez and Wendy Páez, from Educational Innovation, and Miriam García, from Strategic Intelligence.

The members of the jury responsible for evaluating the project were Jorge Carpio Aguilar, Sustainability and Social Responsibility manager at Oxxo; Ángela Barragan González, Environment manager at Oxxo; Rosina Benavides Monteverde, head of Sustainability Processes and Governance at Oxxo; Ricardo Úbeda, Associate Academic Dean of EGADE Business School; Sonia Monárrez, Strategic Intelligence director at EGADE Business School; and Eric Porras, national director of the MBA programs at EGADE Business School.

The winning teams received awards for their outstanding performance as well as the opportunity to implement the solutions they proposed in collaboration with Oxxo.

The Impact Challenge by Oxxo demonstrated the potential and capacity of EGADE Business School students to tackle the challenges of today and contribute to the achievement of the SDGs.