By José Ángel de la Paz

EGADE Business School professors, in collaboration with other experts and leaders from different industries, have presented a new book with diverse methodologies, case studies and tools to contribute to the transformation of innovation and entrepreneurship in emerging markets in Latin America.

The book, entitled "Innovation and Entrepreneurship: A New Mindset for Emerging Markets," is published by Emerald and was presented on November 5th, 2019 at the main campus of the EGADE Business School in Monterrey.

Martha Corrales, a professor at EGADE Business School and editor of the book, commented that the authors involved observe social and technological megatrends to explore new business opportunities, and design strategies with innovative and sustainable models that include viability, convenience and feasibility perspectives in the creation of personal, economic, pragmatic and social value.

"This is a book written and aimed at an audience of entrepreneurs and innovators, and particularly those entrepreneurs in Latin America who seek to analyze and offer innovative solutions," she said.

The book, explained Corrales, includes business cases of companies such as Axtel, Naranya, Vector, Agua Fria, ECITON Global, Incuba Social and Ashoka, and was designed to support the syllabus of the “Innovation and Entrepreneurship” course that is part of the EGADE Business School’s MBA program.

EGADE Business School professors Félix Cárdenas, Claudia Ramos, José Manuel Saiz, Mario Félix Saldaña and Francisco Layrisse are just some of the authors who wrote parts of this 12-chapter book.

Participating in the presentation of the book were: Hugo Garza Medina, Vice President of Strategic Entrepreneurship Projects at Tecnológico de Monterrey; Rolando Zubirán, CEO of Axtel; Arturo Galván, founder and CEO of Naranya; Zita Horváth, partner of Leal Isla & Horváth; Mauricio Ballesteros, Banregio’s Director of New Business Development; and Félix Cárdenas, Director of the Center for Innovation and Corporate Entrepreneurship at EGADE Business School.