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Prepare yourself to empower the role of marketing. Connect with the business strategy of your company and lead multidisciplinary projects along decision-makers in an increasingly global and hyperconnected market.
Become an expert on modern marketing
The Master in Strategic Marketing gives you the perfect balance between new trends and fundamentals through a solid understanding of technology, data analysis, finance, and leadership so you can connect marketing with the company strategy and the vision of decision-makers.
PROGRAM INTAKE:
April and September
SITES:
Monterrey and Mexico City
SCHEDULE:
Monterrey: In-person
Mexico City: Blended format
Marketing Revolution
Boost your marketing expertise and become a far-reaching professional. Our master prepares you to take advantage of the opportunities in your current environment, advancing both your career and the success of your company.
A flexible format
The program at Santa Fe Campus is blended, combining online classes and in-person classes. This format allows you to structure your times and learning better.
Exceed expectations in strategic marketing
Our program goes beyond the regular master programs by providing you with skills and knowledge that will make you outstand in many positions as an expert prepared to deal with any challenge.
In the current business environment, marketing drives organizational transformation. You will learn to understand and communicate with all other areas in a company with solid expertises on strategy, analysis, finances, and interpersonal abilities.
Develop a transversal perspective of marketing in the organization and collaborate effectively in multidisciplinary teams.
Strengthen your communication and leadership skills with global vision and business ethics by understanding the complexities of the current economic environment.
Immerse yourself in a comprehensive approach by improving your Power Skills. Learn new trends in Analytics and Marketing Strategy to take your success in the field of marketing to a higher level.
Expand your horizons and enrich your expertise with a dynamic and updated vision of marketing along with other brilliant minds in search of knowledge and new perspectives.
You'll have the chance to study a double degree at Boston University, summer courses at Yale University and Babson College, or exchange programs with other universities.
As founding members of the Global Network for Advanced Management, you will have access to exclusive platforms and events to learn from distinguished international leaders.
By becoming part of EGADE Business School, you will be part of our prestigious community of leaders with exclusive access to networking events.
Requirements and Admissions
We are a community of outstanding minds that change the business reality with their leadership.
Are you ready to be a part of EGADE?