Master in Strategic Marketing
Mastering decision-driven marketing

Prepare yourself to empower the role of marketing. Connect with the business strategy of your company and lead multidisciplinary projects along decision-makers in an increasingly global and hyperconnected market.

18 months
Spanish / English
Part time
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Become an expert on modern marketing

The Master in Strategic Marketing gives you the perfect balance between new trends and fundamentals through a solid understanding of technology, data analysis, finance, and leadership so you can connect marketing with the company strategy and the vision of decision-makers.

April 2024


Mexico City


Weekends on campus

Marketing Revolution
Boost your marketing expertise and become a far-reaching professional. Our master prepares you to take advantage of the opportunities in your current environment, advancing both your career and the success of your company.

Exceed expectations in strategic marketing

Our program goes beyond the regular master programs by providing you with skills and knowledge that will make you outstand in many positions as an expert prepared to deal with any challenge.



The transforming impulse of marketing

In the current business environment, marketing drives organizational transformation. You will learn to understand and communicate with all other areas in a company with solid expertises on strategy, analysis, finances, and interpersonal abilities.

Superior competitive advantages

Develop a transversal perspective of marketing in the organization and collaborate effectively in multidisciplinary teams.

Relevant the business world of today.

Strengthen your communication and leadership skills with global vision and business ethics by understanding the complexities of the current economic environment.

An advanced curriculum

Immerse yourself in a comprehensive approach by improving your Power Skills. Learn new trends in Analytics and Marketing Strategy to take your success in the field of marketing to a higher level.

More opportunities for impact

Expand your horizons and enrich your expertise with a dynamic and updated vision of marketing along with other brilliant minds in search of knowledge and new perspectives.

International Experiences

You'll have the chance to study a double degree at Boston University, summer courses at Yale University and Babson College, or exchange programs with other universities.

Exclusive access to a global network.

As founding members of the Global Network for Advanced Management, you will have access to exclusive platforms and events to learn from distinguished international leaders.

High-profile networking

By becoming part of EGADE Business School, you will be part of our prestigious community of leaders with exclusive access to networking events.

Program accredited by The Association of MBAs, international organization that certifies the high-quality standards and the experience of our students.
How to apply.
Requirements and Admissions
Admission to this program is highly competitive. EGADE Business School Admissions Committee comprehensively evaluates the academic and professional experience of each applicant.

We are a community of outstanding minds that change the business reality with their leadership.

Are you ready to be a part of EGADE?