Diana Kolbe is a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. Within the Tecnológico de Monterrey, she has also served as an undergraduate professor of Marketing and director of the degrees in Marketing (LEM) and Marketing and Communication (LMC) at Campus Ciudad de México.

She belongs to the National System of Researchers (SNI candidate level). She is a member of the Thematic Area Research Group (GAT) in Production, Marketing, and Responsible Consumption at Tec's Business School. She has published in scientific journals such as Journal of Business & Industrial Marketing, Journal of International Consumer Marketing and Agrarian Economy and Natural Resources, among others. She has professional experience in Marketing and Sales in the agri-food sector in Germany and Spain and business development in the natural gas sector in the United States and Mexico.

She has Ph.D. studies in Marketing at the University of Valencia, Spain; a Master in International Management at Karlsruhe University of Applied Sciences, Germany, and a Bachelor in Retail & Service Management at Baden-Wuerttemberg State Cooperative University in Loerrach, Germany.