Diana Kolbe
Research Professor in the Department of Marketing and Business Intelligence

Diana Kolbe is currently a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. Within the Tecnológico de Monterrey she has also served as an undergraduate professor of Marketing and director of the degrees in Marketing (LEM) and Marketing and Communication (LMC) at Campus Ciudad de México.

She belongs to the National System of Researchers (SNI candidate level) and is part of the Research Group with a Focus on Consumer Behavior and Conscious Marketing of the Tec's Business School. She has published in scientific journals such as Journal of Business & Industrial Marketing, Journal of International Consumer Marketing and Agrarian Economy and Natural Resources, among others. She has professional experience in the field of Marketing and Sales in the agri-food sector in Germany and Spain, and in business development in the natural gas sector in the United States and Mexico.

She has Ph.D. studies in Marketing at the University of Valencia, Spain; Master in International Management at Karlsruhe University of Applied Sciences, Germany, and a Bachelor in Retail & Service Management at Baden-Wuerttemberg State Cooperative University in Loerrach, Germany.

    • Ph.D. in Marketing
      University of Valencia
    • Master in International Management
      Karlsruhe University of Applied Sciences
    • Bachelor in Retail & Service Management
      Baden-Wuerttemberg State Cooperative University 
  • National System of Researchers (SNI candidate level).
  1. Customer centricity y capacidad de innovación: impulsores de internacionalización en pymes. El Financiero. November 17, 2021
  2. The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective. Multinational Business Review. 2021.
  3. The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing. 2020.