Laura Zapata
Strategy and Management
Academic Associate Dean EGADE
The most valuable, unique, and difficult resource to imitate is the knowledge residing in people

The research works by Professor Zapata Cantu are guided towards management and strategic planning in SMEs, the impact of information technology in the human resources area, knowledge management, and organizational learning. 

In addition to having participated in national and international congresses, her research has been published in indexed journals, such as the International Journal of Manpower, European Journal of International Management, Journal of Knowledge Management, Journal of Studies on Administration by the University of Chile and Rio’s International Journal on Sciences of Industrial and Systems Engineering and Management. She is a member of the National System of Researchers of CONACYT, Level II. In 2008, she received from Tecnológico de Monterrey the Award for Teaching Work and Research of the Administration and Finance Division. 

In addition to her role as Academic Associate Dean, Professor Zapata has been MBA Director of EGADE Business School Monterrey, Director of the International Liaison Office in Barcelona of Tecnológico de Monterrey, and she has been visiting professor in different universities such as the Postgraduate University Institute of the Autonomous University of Barcelona, University of Alicante and University Carlos III (Spain) and ICN Business School (France). 

Since January 2006, she is a member of the National System of Researchers (CONACYT), receiving the appointment as Researcher Level 2, in January 2017. 

    • Ph.D. in Administration
      Universidad Autónoma de Barcelona, Spain
    • Master in Administration
      Tecnológico de Monterrey 

• Premio a la Labor Docente y de Investigación de la División de Administración y Finanzas. Tecnológico de Monterrey (2008)

  1. Zapata, L., Treviño, T., Morton, F., and Pineda, J.L. (2018). Exploring the Uses and Gratifications as Knowledge Transfer Mediums in Organizations, In. P. Melo and C. Machado (eds). Management and Technological Challenges in the Digital Age. CRC Press, Taylor & Francis Group. 
  2. Ramirez, J. and Zapata, L. (2018). Mexican Experiences from a Danish Firm: ‘Changing’ Mexican Culture, In J. Hayton; M. Biron, L. Castro and B. Kuvva (eds). Global Human Resources Management Casebook. Ed. Routledge. 
  3. Zapata, L.; Cantu, H.; and Gonzalez, F.; (2016). Resource and dynamic capabilities in business excellence models to enhance competitiveness. The TQM Journal, 28 (6), pp. 847-868.
  4. Zapata, L. and Mondragón, C. (2016). Knowledge management in Mexican NPOs: A comparative study in organizations with a local and national presence, Journal of Knowledge Management, 20, (1), pp69-87.
  5. Zapata, L.; Treviño, T.; Morton, F. and López, E. (2016), Digital technologies as media to transfer knowledge in IT firms, In.  A. Goel (ed). Product Innovation through Knowledge Management and Social Media Strategies. IGI Global, Hershey, PA. Pp. 204-217.