Professor Castaño has had an outstanding academic career as a professor and researcher in marketing and consumer behavior. Her research focuses on adopting new products and brands, the cultural meaning of consumption, and decisions affecting consumer well-being. Her research works have been published in the Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, and Journal of Consumer Marketing, among others.

Among her main achievements as a researcher is the publication of the article “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” highlighted in the Journal of Marketing Research. Likewise, a version related to the article “How we relate to brands: Psychological and insights into consumer-brand relationships,” published in the Journal of Consumer Psychology, obtained an award from the American Marketing Association in 2012 as the best work in Psychology and Consumer Behavior. She is a National System of Researchers of CONACYT, Level II member.

At EGADE Business School, she has been Dean of Faculty, Director of the Monterrey campus, Academic Director, and Director of the Master's Degree in Marketing. In the corporate sphere, she has held several management positions at GAMESA Corporate. In the corporate field, she has occupied several managerial positions in GAMESA Corporation.