Daniel Maranto
Strategy and Management
Professor of the Department of Strategy and Leadership
"My passion: my students, my classroom".

Daniel Maranto Vargas’s teaching and research cover the fields of strategic planning, managerial skills, management of services, and sustainability.

Professor Maranto began his teaching career in 1987. He is currently a professor of the Department of Strategy and Leadership. 

On the San Luis Potosi campus of Tecnológico de Monterrey, he served as Director of Business Administration, International Business, Business Organization, and the Master in Administration. At EGADE, he was the Director of the Master’s in Administration and the academic department of Administration and Operations and Director of the EGADE Monterrey site.

He has participated in consulting projects both for the private and public sectors. 

Professor Maranto began his career in 1986 in the finance sector as a Credit Analyst and Promotion Officer.  

    • Ph.D. in Management Science
      Tecnológico de Monterrey
    • Master in Management Science
      Tecnológico de Monterrey
  • Honorable Mention, Monterrey Campus Prize for the development of Course Redesign Projects, 2003, Graduate School of Administration and Company Leadership. Rectorship of the Metropolitan Area of Monterrey. 2003. 
  • Acknowledgement for membership of the teaching team of Integration Seminar, recognised by students as the best graduate administration program in the period August-December 2002. Tecnológico de Monterrey. Rectory of the Vitual University. 2003.
  • Certification in the Redesign of Teaching Practice, Level “A”. Tecnológico de Monterrey, Monterrey campus. 2002
  1. Valtakoski, A.; Reynoso, J.; Maranto, D.; Edvardsson, B.; Maravillo-Cabrera,E. (2019) "Cross-country differences in new service development: The moderating effects of national culture". Journal of Service Management, 30 (2) 186-208
  2. “Wealth creation in developing countries: Linking techno-economic-social networks”. Carlos Scheel and Daniel Maranto. International Journal of Technology and Globalisation (2017).
  3. “Exploring managerial perceptions of the innovation process in Mexico” (book chapter). Daniel Maranto, Luis García-Calderón and Javier Reynoso. Understanding Organizations in Complex, Emergent and Uncertain Environments (2012). Eds. Anabella Dávila, Marta M. Elvira, Jacobo Ramírez and Laura Zapata-Cantú. Palgrave MacMillan.
  4. “Development of internal resources and capabilities as sources of differentiation of SME under increased global competition: A field study in Mexico. Daniel Maranto and Rocío Gómez-Tagle. Technological Forecasting and Social Change (2007).
  5. “Understanding the service profit chain in Latin America: Managerial Perspective from Mexico”. Daniel Maranto and Javier Reynoso. Managing Service Quality (2003).