We have a winning team! EGADE and PwC for financial inclusion challenge comes to an end

The finalist teams presented their proposals to a jury of experts from BanCoppel, Hey Banco, BBVA, AFIRME, Interprotección, PwC and EGADE Business School.


EGADE Business School - Tecnológico de Monterrey and PwC celebrated the successful completion of a challenge launched jointly for the development of innovative solutions to improve financial inclusion in Mexico.

The final of the challenge Breaking Barriers: A Business Case Challenge For Driving Financial Inclusion Through Innovative Technologies took place on August 31 at the Monterrey and Santa Fe sites of EGADE Business School, with the participation of five finalist teams who demonstrated their creativity and strategic skill.

This seven-week challenge initially attracted multiple teams of students from the different EGADE Business School programs, including EGADE MBA, EGADE MBAOnline, Master in Finance, Online Master in Finance and the Ph.D. in Administrative Sciences.

Participating teams were tasked with developing a business model to improve financial inclusion in Mexico, seeking to provide affordable access to essential financial services, including access to credit, payment methods and insurance through innovative approaches.

In the final, the five finalist teams presented their solutions to a panel of experts from BanCoppel, Hey Banco, BBVA, AFIRME, Interprotección, PwC and EGADE Business School.

Each presentation bears testimony to the creativity and dedication of the students in the search for solutions that will transform the financial landscape of Mexico.

Finally, the “Challengers” team, made up of Dante Abramo, Marco Cabello and Juan Palacios, Master in Finance students in Monterrey, was victorious thanks to their project “EliG, a disruptive and inclusive fintech.”

The PwC and EGADE Business School Business Case Challenge showcased not only the students’ talent, but also the importance of collaboration between academia and industry to address critical business challenges.

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