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Two EGADE Alumni Named Marketing Best of the Best 2023 by Merca2.0
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Aiko Fujimura and Marco Antonio Pérez have been recognized for their differentiating, influential role within the field of marketing in Mexico.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Two alumni of EGADE Business School at Tecnológico de Monterrey were named in the 2023 edition of Marketing Best of the Best by the magazine Merca2.0.

They both form part of a group of 49 brands, agencies, and leaders renowned for their differentiating, influential role in 17 categories related to the marketing industry in Mexico.

The EGADE alumni honorees are:

  • Aiko Fujimura (MBA’14), Head of Sales, Marketing, Operations & Growth at SPIN by OXXO, recognized in the category “Launch of the Year.”

“We are convinced that our product will continue to grow and evolve. Accessibility and a combination of the physical and the digital make the current value proposal of Spin by OXXO unique,” commented the graduate of the EGADE MBA in Monterrey.

  • Marco Antonio Pérez (MBA’11), Marketing Director at Office Depot, recognized in the “Retail” category.

“Even though executing the store experience through fun and educational content together with our commercial partners appeared to be a complex proposal, we were able to fulfill it successfully,” commented the graduate of the EGADE MBA in Santa Fe.

The 2023 edition of Marketing Best of the Best was published in the January issue of Merca2.0.

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