AI tools continue to spark debate among today’s businesses.

By ISABELLA CASTAÑEDA RODRÍGUEZ | EGADE BUSINESS SCHOOL

Artificial intelligence (AI) has revolutionized workplace environments. Today, the key to sustaining this technological shift lies in questioning its implementation, emphasizing ethical and strategic use.

In episode 198 of Territorio Negocios, Juan Carlos Bustamante, Director of the Master in Marketing of EGADE Business School at Tecnológico de Monterrey, and Blanca Ramos, CEO of Roomie, discussed key criteria for integrating AI into business practices.

Eva Guerra, Academic Associate Dean of EGADE Business School, moderated the conversation.

Ramos opened the dialogue by identifying the financial and insurance sectors as the first to invest in AI. She also highlighted the importance of adopting it in other sectors: “Those who don’t use these tools will undoubtedly fall behind in terms of competitiveness,” she said.

Meanwhile, Bustamante pointed out that companies must use these tools to find distinctive competitive advantages that enhance their strategy rather than limiting their use to process optimization.

Ramos emphasised that this technology is here to transform the world and how businesses operate: “What might happen is that we’ll become supervisors of what AI agents are doing.”

They agreed on the caution required when sharing information with AI systems, as it may contain confidential data that feeds these tools.

On this point, Bustamante stated: “We must be cautious, because the model will reproduce it, and this is a key issue from the ethical perspective of those implementing it and business leaders.”

The episode concluded with the guests offering advice to those who want to implement AI in their companies but have yet to take the first step. They recommended consulting specialists to assess their goals, strategies and values.

The full episode of Territorio Negocios is available on Spotify, Apple Podcasts, Amazon Music, and YouTube.