Activities range from conferences and workshops to lectures and book presentations, all designed to promote the adoption of responsible and sustainable business practices.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE Business School at Tecnológico de Monterrey is gearing up for the second edition of EGADE Action Week, which will be held from May 13 to 17, aiming to inspire and raise awareness among business leaders and the community about the importance of transforming business for sustainable impact.

In 2024, the initiative will expand with various activities, including virtual formats, in Monterrey, Mexico City, Guadalajara, and Querétaro.

The agenda for EGADE Action Week is divided into four sections: Action Breaks, exclusive to EGADE Business School students; Action Spaces, open to the community; Action Voices, targeted at EGADE alumni; and Action Day, exclusively for EGADE Business School students, professors, and collaborators.

All activities are designed to enrich participants with innovative ideas and practical, effective strategies to impact the business world positively. Highlights include:

On May 13, in Mexico City, the book "Do More With Less: The 6 Principles of Frugal Innovation" will be presented by EGADE Business School professors Felipe Symmes and Cristian Granados, who co-authored the work.

On May 14, in Monterrey, the keynote conference "Philanthropy in the 21st Century: Global and Latin American Perspectives" will be delivered by Melissa Berman, Founding President and former CEO of Rockefeller Philanthropy Advisors, followed by the panel "New Trends in Strategic Philanthropy for Social Impact in Latin America" featuring Lorena Guillé-Laris, Executive Director of Fundación FEMSA; Magdalena Aninat, Director of the Business and Society Center at Universidad Adolfo Ibáñez Business School (UAI); Rodrigo Villar, Associate Researcher at CIESC and CEFIS at UAI, and moderated by Luciana Manfredi, Research Professor at EGADE Business School.

On May 15, in Monterrey, the VIVA Idea Schmidheiny Sustainable Futures Chair will be presented, led by Urs Jäger, CEO of VIVA Idea, Felipe Symmes, research professor and chair leader at EGADE Business School, and a panel of experts.

On May 16, in Monterrey, the book "Abundance Capitalism" will be presented by its author, Boyd Cohen, a professor at EGADE Business School.

On May 17, in Monterrey, the EGADE Volunteer Day will take place, where EGADE Business School students, professors, and staff will be able to empower CBTIS students by providing them with the skills and knowledge needed to become change agents in their communities.

Additionally, from May 13 to 17, during EGADE Business School's class breaks in Monterrey, Santa Fe, Guadalajara, and Querétaro, the Action Breaks will be held with workshops designed to encourage students to reflect on sustainable development in collaboration with experts from Dilo en señas, Maoli, Industria Circular MX, Archer Integrated Risk Management, and Rincón Verde.

Visit egadeactionweek.com for more details on the complete agenda for EGADE Action Week 2024 and to register for the different activities.

The first edition of EGADE Action Week, held in April 2023, proved its relevance by winning the Best CSR and Sustainability Initiative award at the AMBA & BGA Excellence Awards 2024, highlighting EGADE Business School's commitment to promoting sustainable and responsible business practices globally.