By José Ángel de la Paz

Accelerating digital transformation is the new norm, assured Desmond Mullarkey, president and CEO of SAP México.

In the webinar “Digital strategy: turning challenges into opportunities”, from the EGADE Future Forum series, the executive explained that organizations with a strong digital core and solid processes will be able not only to beat the pandemic, but also to innovate.

“A lot depends on the organization’s maturity. The ones that lack these factors won’t survive,” said Mullarkey, who commented that his company has managed to migrate 100% of its projects to remote-service models, prioritizing employee and customer health and safety, owing to COVID-19.

Likewise, María Pía Aqueveque, founder and CEO of Deep Tech CODE, observed that the contingency has made organizations more aware of the importance of data-driven decision-making.

“During these months, we have realized that there are numerous process-enhancing technologies or solutions available that we had never used before, such as Zoom. In addition, deep tech, such as blockchain, artificial intelligence, and big data, among others, through a combination of cryptography, traceability, georeferentiation, facial recognition, 3D visualizations, temperature taking and data analytics, allow us to carry out, in a more efficient manner, critical infrastructure maintenance, and monitoring remotely, thereby reducing our collaborators’ exposure,” added the Chilean economist and entrepreneur.

The webinar was moderated by Gilberto Olavarrieta, director of Digital Programs at EGADE Business School, who commented that the School will shortly be launching the new Specialization in Digital Strategy.

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