Moonshot Thinking, Central Theme of the Fourth EGADE U Week

The 2023 edition of the flagship lifelong learning program for the EXATEC EGADE community will take place in person on March 23, 24, and 25 at the EGADE Business School Monterrey site.


EGADE U Week 2023 is nearly here! The fourth edition of the updating program for alumni and alumnae of EGADE Business School -Tecnológico de Monterrey will revolve around the methodology Moonshot Thinking: The Journey to Leadership Transformation.

This executive learning experience will take place on March 23, 24, and 25 at the Monterrey site of EGADE Business School.

María Livas, director of Alumni Relations at EGADE Business School, explained that, in this edition of EGADE U Week, the EXATEC EGADE community will embark on a journey towards the transformation of their organizations, regardless of whether they are consolidated large companies, small enterprises, or startups.

“We will be discovering the potential of a mental model, moonshot thinking, which, when applied methodically, can serve as a tool to help companies avoid disruption and emerge with enhanced strength from the same,” she said.

Alfonso Ávila, Innovation and Entrepreneurship professor at EGADE Business School and academic leader of EGADE U Week, assured that participants will take away the key points of moonshot thinking as a new organizational habit that can be applied in their company and their daily decision-making.

He added that they will also acquire greater insight into the keys of disruptive innovation.

“Viewing disruption as an opportunity rather than a threat will be the mindset after this journey,” Ávila explained.

EGADE U Week 2023 speakers include:

  • Horacio Arredondo, dean of EGADE Business School
  • Iván Bofarull, Chief Innovation Officer at Esade and author of the book "Moonshot Thinking"
  • Juan Pablo Murra, rector of Higher Education at Tec de Monterrey
  • Inés Sáenz, vice president of Inclusion, Social Impact and Sustainability at Tec de Monterrey
  • Alejandro Poiré, vice president of Relations and Development at Tec de Monterrey
  • Maryam Daryabegi, Global Visiting Professor at EGADE Business School and global leader in innovation and digital transformation  
  • Azeneth Ferrero, Corporate Director of Human Resources at CEMEX

One of the activities during EGADE U Week 2023 will be a space for recognizing EGADE alumnus Fernando González Olivieri, CEO of CEMEX, who was recently distinguished within AACSB International’s select group of Influential Leaders 2023.

EGADE U Week is an innovative intensive learning program in which participants update their knowledge and create impactful interactions with world-class international faculty, as well as disruptive and entrepreneurial leaders.

The interactive and executive format of EGADE U Week is designed to provide the appropriate tools and techniques to achieve outstanding learning through conferences, workshops, panels, and spaces for dialogue, and sharing opinions and ideas.

EGADE Business School alumni and alumnae can request further information on registering for EGADE U Week 2023 here.

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