The program consists of two training courses imparted by experts and integrated into EGADE’s innovative Alternative Learning offer.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Tecnológico de Monterrey and the edX platform have launched a new Professional Certification in Digital Marketing and Customer Engagement, which adds to the EGADE Business School’s Alternative Learning Portfolio of online courses.

The program drives participants' careers by providing them with innovation tools and techniques to take their digital marketing skills to the next level and a valuable understanding of how companies can reinvent their marketing strategies and processes in order to become more competitive in the dynamic new digital world.

The certification consists of two training courses imparted by experts:

• Digital commerce: reinventing business models.

• Digital marketing and data-driven analysis.

The two courses cover multiple approaches to achieve the same goal: increase customer engagement in an evolving digital marketplace and create the most valuable digital business model and communication strategy for a business.

Each course requires an investment of five to eight hours per week for four weeks, so acquiring the certification should take two months, depending on the pace of each participant.

The courses are taught in English and Spanish by Fernando Sierra and Brenda Aranda, professors at EGADE Business School and experts from the business sector.

Sierra currently serves as Global Marketing Project Manager for Sumitomo Heavy Industries, and Aranda is the Coordinator of Advertising in Search Engines and Digital Media for The Home Depot México.

“The tools and knowledge acquired with this certification enable participants to develop effective digital marketing strategies to maximize the results of their organizations and companies, thereby generating greater customer satisfaction by making timely decisions in a constantly changing world where commitment to the customer is reflected in win-win loyalty for both parties,” said Sierra.

Other certifications available in EGADE Business School's Alternative Learning Portfolio include Digital Transformation as a Business and Innovation Strategy and Essential Quantitative Skills in Finance, Business and Data Science.

EGADE Alternative Learning is an innovative initiative from EGADE Business School that offers various alternative learning experiences adapted to the current digital environment, through online courses, bootcamps, video capsules and consultation forums such as Ask the EGADE Experts.