The third edition of EGADE Business School’s Lifelong Learning digital badge program will be held from March 24 to 26, in online format.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

EGADE U Week 2022 will be held from March 24 to 26, in online format, with the theme “Digital transformation for disruptive leaders”. 

This is the third edition of EGADE Business School’s Lifelong Learning digital badge program, offered exclusively for its graduate community.

EGADE U Week is an innovative intensive learning program in which participants update their knowledge and create impactful interactions with a first-rate international faculty and with disruptive leasers and entrepreneurs, explained María Livas, Director of Student and Alumni Relations at EGADE Business School.

“The interactive and executive format of EGADE U WEEK is designed to provide appropriate tools and techniques to achieve outstanding learning through conferences, workshops, panels, and spaces for dialogue where participants share opinions and ideas,” she commented in an information session.

In addition, Raúl Montalvo, Director of EGADE Business School Guadalajara and Research Leader at Tecnológico de Monterrey’s Digital Hub, explained the premises under which digital transformation will be addressed during EGADE U Week.

Dr. Montalvo, who is also the academic leader of EGADE U Week 2022, stressed that the success of organizations in the digital era will literally depend on the transformation of business processes, products, services, culture, structure, and models, in order to generate greater innovation and value for customers.

The keynote speakers and panelists participating in EGADE U Week 2022 include:

• ·Efraín Mendicuti, Director of Global Business Solutions at TikTok.
• Carolina Piña, Head of Enterprise Enablement – Latin America at Amazon Web Services.
• Manuel Alonso Coto, Academic Director of the Marketing and Digital Advertising Management Program at IE Business School.
• Ignacio de la Vega, Executive Vice-Rector of Academic Affairs, Faculty and Internationalization at Tecnológico de Monterrey.
• Alexandra Solano, Research Professor and Director of the Center for Digital Evolution and the Digital Transformation Hub at Tecnológico de Monterrey.

Participants will receive a digital badge and certificate on completing the program.

For further information on costs and registration, sign up here.