Out of 705 participants and 154 teams from 48 business schools and 15 countries, the MBM student's team was selected as one of the eight finalists and is the only one to represent Mexico in the final round.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Vanya Escamilla, a Master in Business Management student at EGADE Business School—Tecnológico de Monterrey, was part of the team that represented the institution in the final of the Cornell EMI Corning Case Competition 2024 in New York.

The  "Aztlán Consulting Group" team also included Osvaldo López, Enrique Garza, Mariel Soto, and Andreu Sarreta, undergraduate students from the Tec School of Business.  Juan de Dios García, a professor in the School of Business and academic leader of the Tec Conscious Enterprise Institute, advised the team.

Out of 705 participants representing 154 teams from 48 institutions across 15 countries, only eight teams were selected to present their solutions in the final, which took place on October 31 at the Tata Innovation Center, Cornell Tech campus.

The team of students from EGADE Business School and the School of Business was the only finalist representing Mexico in this prestigious competition, facing competitors from Colombia, India, Japan, the United States, and Vietnam in the final round.

"This was a unique opportunity to apply the knowledge and skills acquired at Tecnológico de Monterrey, proposing innovative solutions to problems faced by emerging markets. The most valuable takeaway for me is teamwork and the opportunity to connect with people of different nationalities, breaking cultural and language barriers," Escamilla declared about her experience.

This year, Cornell's Emerging Markets Institute Case Competition focused on the challenges and opportunities of a Vietnamese electric vehicle (EV) company, a strategic sector in emerging markets.

The final occurred during the Cornell Annual Conference, this year's theme being "Innovation and Transformation to Emerge Stronger."

The Cornell EMI Corning Case Competition challenges participants to answer questions companies and managers face in emerging markets, promoting solutions that will benefit organizations and their environments.

This year, the competition reached a record number of participants from countries such as Bangladesh, Canada, China, Ecuador, Nepal, Nigeria, the Philippines, Portugal, and Spain, in addition to those mentioned above.