Forbes Mexico highlights the best marketing executives in the country.

By ISABELLA CASTAÑEDA RODRÍGUEZ | EGADE BUSINESS SCHOOL

Two alumni of EGADE Business School at Tecnológico de Monterrey were included in the 2025 edition of "The Best CMOs in Mexico", published by Forbes Mexico.

The EXATEC EGADE featured in the list are Gerardo Fernández Aguilar (MBA'12) and Marco Antonio Pérez López (MBA'11), who were recognized among the marketing executives that have stood out in the country over the past year.

Fernández Aguilar, Vice President of Marketing and Sales at Nissan Mexico and Nissan South America, was recognized for his leadership in securing a 17% market share in 2024 and implementing an investment plan of $700 million in Mexico, announced in 2022 with a three-year projection.

Pérez López, Chief Marketing Officer at General Motors Mexico, was acknowledged for the impact of his advertising strategy and the management of a brand portfolio that includes Cadillac, Chevrolet, Hummer, Buick, and GMC, among others.

#NuestraRevista: 📢 Forbes México lanza por segundo año consecutivo su listado de Los mejores CMO de México. https://t.co/9eon9gzBhI

— Forbes México (@Forbes_Mexico) March 9, 2025

The Forbes Mexico list, compiled for the second consecutive year, included 32 companies and considered various factors such as recognition, marketing strategy, and business growth achieved.

"This ranking aims to give visibility to the work of corporate marketing teams at a time when consumers are increasingly demanding, and technology plays a key role in achieving personalization," the publication states.

The editorial team of Forbes Mexico made the final selection with the support of experts, including Juan Carlos Bustamante, National Director of the Master in Strategic Marketing at EGADE Business School.

By being recognized among the best in their field, Fernández Aguilar and Pérez López reaffirm their leadership and commitment to the development of marketing in Mexico.