Professor receives recognition from Salesforce and Grupo Mundo Ejecutivo for generating innovation in the e-commerce industry

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Fabiola Vásquez, Professor in the Department of Marketing and Business Intelligence at EGADE Business School - Tecnológico de Monterrey, received one of The Best Practices 2021 prizes awarded by Salesforce and Grupo Mundo Ejecutivo.

In their first edition, these awards seek to recognize people who, through their practices, have generated innovation models in different areas of their companies, benefitting and simplifying their business goals in the following categories: technology, digital transformation, sales, research, marketing, operations, and finance.

In industry, the EGADE lecturer has a significant background in data analytics and currently serves as Director of Analytics and Customer Development in the e-commerce area at El Palacio de Hierro.

“I would like to thank Grupo Mundo Ejecutivo and Salesforce for this recognition, and stress that digital transformation and the evolution of e-commerce in Mexico is a team effort; let’s continue to work together,” Vásquez stated upon receiving her award.

The prize-giving ceremony took place on February 21 at Hotel Presidente Intercontinental, in Mexico City, with the participation of entrepreneurs, scholars, and professionals from diverse sectors and fields.

Relive the full event here.