The program will start with its first generation at EGADE Mexico City in April 2024, and at EGADE Monterrey in September that year.

By INSTITUTIONAL COMMUNICATION | EGADE BUSINESS SCHOOL

EGADE Business School - Tecnológico de Monterrey announced the launch of the Master in Strategic Marketing, an innovative graduate program for professionals seeking to become proficient in the art of making marketing decisions based on analysis, finance and strategy.

The announcement was made within the framework of a conference and panel on Deloitte's Global Marketing Trends 2023 report, held on September 21 at EGADE Mexico City.

“The role of marketing has changed and transformed into a mobilizer of organizations' capabilities to deliver quality customer experiences. The Master in Strategic Marketing provides a careful balance between novelty and bases, offering a solid preparation in technology, data analysis, finance and leadership to connect marketing with the company's strategy,” commented Horacio Arredondo, dean of EGADE Business School.

In addition, Eva Guerra, interim director of the Master in Strategic Marketing, explained that the program seeks to prepare versatile T-Shaped professionals with the marketing skills to develop customer-focused strategies and the capacity for transdisciplinary collaboration.

“In this way, they will become marketing specialists who can find connections between the different areas of the organization, generating value through strategic definition, analyzing the technological environment and current trends, using data in business decision-making, effectively managing profitability and the metrics of their strategies, and creating innovative solutions that will stand out in the market,” Guerra commented.

👏🏽 ¡Lanzamos la Maestría en Mercadotecnia Estratégica en nuestra Sede Santa Fe! Para celebrar este logro, presentamos el informe "Global #Marketing Trends 2023" de Deloitte, y lo discutimos en un panel de expertas y expertos de @KavakMexico, @DeloitteMX y #EGADE. pic.twitter.com/A4KvQKzoWb

— EGADE Business School (@egade) September 22, 2023

Participants in the event, held prior to the presentation of the master's degree, included Alfonso Alcocer, Digital & Marketing partner at Deloitte; Alberto Tovar, vice president of Brand & Corporate Sales at Kavak; Mercedes Poiré, director of EGADE Business School, Santa Fe site; and Claudia Quintanilla, Diana Kolbe and Édgar Centeno, director and professors in the Department of Marketing and Business Intelligence at EGADE Business School, respectively.

The Master in Strategic Marketing will start with its first generation at EGADE Mexico City in April 2024, and at EGADE Monterrey in September that year.

Its curriculum covers four major topics—marketing strategy, technology and analytics, financial support, and power skills—through which students will develop a transversal perspective of marketing in the organization, collaborating effectively in multidisciplinary teams.

The new program lasts 18 months and will be delivered in-person on weekends.

For further information, visit: https://egade.tec.mx/es/programas/maestria-en-mercadotecnia-estrategica