The graduate won third place in the competition for her doctoral thesis on femvertising

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL 

Claudia L. Gomez-Borquez, the graduate of the Ph.D. in Administrative Sciences at EGADE Business School -Tecnológico de Monterrey, won third place in the EDAMBA Doctoral Thesis Competition 2024 for her dissertation research "Empowering Women Through Femvertising".

The thesis written by Gómez-Borquez, currently a researcher at Beedie School of Business - Simon Fraser University, stood out amongst more than 40 doctoral dissertations from 24 universities across 15 countries. 

Her study delves into the impact of publicity oriented towards gender equality (femvertising) as a tool to empower women in various settings.

"I am extremely grateful to my supervisor, Edgar Centeno-Velázquez, and my coauthors, Anna Török, Erzsébet Malota, María Eugenia López Pérez, and Ernesto del Castillo, for their support throughout the process," Gómez-Borquez said after receiving the award.

The competition, organized by the European Doctoral Programmes Association in Management and Business Administration (EDAMBA), recognizes doctoral theses that significantly contribute to knowledge in management and business studies. 

The prize-giving ceremony took place on September 2 during the EDAMBA Annual Meeting at Oxford Brookes Business School in the UK.

In addition to its presentation at the annual meeting, Gómez-Borquez's thesis will be published with the winning and finalist works in the EDAMBA Journal, thus contributing to the dissemination of distinguished research in the EDAMBA doctoral program network.

This achievement by Gómez-Borquez reaffirms the academic prestige of EGADE Business School, whose commitment to the generation of research with a global impact continues to be strengthened through its graduates.