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News
Create, execute, and be empathetic: human keys to digital transformation
Nov 5, 2020
Nov 5, 2020 -

Experts agree that technological change depends on human vision and talent, in a chat during the INCmty 2020 entrepreneurship festival.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

Latin American companies are lagging in digital transformation, a situation that has been exacerbated by the COVID-19 crisis, observed Ignacio de la Vega, Dean of EGADE Business School - Tecnológico de Monterrey.

Nevertheless, there are reasons to be optimistic.

“Interestingly, this transformation depends on human talent: that’s the good news,” claimed Wilson Pais, Digital Native Companies Lead, Microsoft in Latin America.

De la Vega and Pais conversed in the “Fireside chat: Work automation and the challenges faced by businesses with the application of AI,” within INCmty 2020.

The Microsoft executive urged entrepreneurs to go beyond being just users of new technologies, considering that today, for example, anyone can program artificial intelligence, since it depends on people’s knowledge and skills.

Pais shared three “human” keys to drive business transformation:

  • Create: be actors of transformation rather than just adapting what large companies are doing.
  • Execute: generate ideas, but, above all, realize them.
  • Be empathetic: use technology to develop the products or services the world needs.

Pais went on to explain that, beyond COVID-19, even greater challenges loom on the horizon, for example climate change, for which every possible solution will be needed, including technologies such as artificial intelligence.

“Entrepreneurship is clearly the path we should follow to solve humanity’s problems,” De la Vega added.

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