By José Ángel de la Paz

A lesson that the current COVID-19 crisis has passed on to companies is that they need to be proactive rather than reactive, according to Ernesto Amorós, national director of doctoral programs at EGADE Business School.

“We are aware that no one expected this, it was not anticipated, and many of the things we are doing as an organization is reacting to the situation. Now, we need to be far more proactive and, above all, to systematically plan our innovative and entrepreneurial initiatives,” he said.

Amorós participated with other experts in the webinar “ Seizing opportunities and solving challenges through corporate entrepreneurship”, from the series “Rising to the challenge: Leadership in the face of COVID-19”.

Fernando Moya, head of the Department of Entrepreneurship and Innovation at EGADE Business School, noted that the maxim of “innovate or die” will be indisputable in a post-pandemic world.

“We have to approach innovation and entrepreneurship as a process that is every bit as important as finance, marketing, IT or human resources within the organization, so we can find new ways to deliver value to customers,” he said.

In addition, José Enrique Alba Escamilla, head of Tec de Monterrey's Innovative Entrepreneurship Area in Mexico City, presented the Innovation and Corporate Entrepreneurship Portfolio (PIEC for its acronym in Spanish), which brings together the programs and platforms offered by the institution to support and develop the competitiveness of large organizations through closed and open innovation, as well as entrepreneurship and intra-entrepreneurship.

“Now, more than ever, corporate entrepreneurship is a vital vehicle for triggering innovation and driving competitiveness in organizations,” he said.

WATCH THE FULL WEBINAR HERE