In this new season, guest experts from Privalia México, BIG, Glekk, and Holland & Knight chatted during August with faculty and experts from EGADE Business School and the Tec School of Business.
By VALENTINA FLORES CÁCERES | EGADE BUSINESS SCHOOL
Internal marketing, omnichannel strategy, finance for SMEs and entrepreneurial families, and the merger and acquisitions market were the topics addressed during August in Business Territory, the podcast of EGADE Business School and the School of Business of Tecnológico de Monterrey.
This month saw the launch a new season of this podcast, whose hosts are Jaime Martínez Bowness, Director of EGADE Business School in Mexico City, and Alicia Galindo, Director of the B.A. in Public Accounting program and research professor at the Tecnológico de Monterrey School of Business.
In case you missed them, here are the four episodes:
Ep. 42 - In marketing, one size doesn’t fit all
Laura Vázquez, Marketing Manager at Privalia México, and Lalo Durón, Partner at BIG and EGADE Business School professor, discuss the role omnichannel marketing plays in customer loyalty.
Ep. 43 - SMEs: healthy finances in times of pandemic
Mario Doria, Director of the consulting firm Glekk, and Federico Trigos, Business Analytics professor at EGADE Business School, explain how to tackle the challenges the pandemic has posed to the finances of many SMEs, affecting the standard of living of entrepreneurial families.
Ep. 44 – Mergers and acquisitions, is there optimism for recovery?
Octavio Lecona, Partner at Holland & Knight México, and Ernesto Lozano, Finance and Economics professor at EGADE Business School, analyze the new reality and opportunities that foster the recovery of M&A operations impacted by the COVID-19 pandemic.
Ep. 45 – The role of internal marketing during the COVID-19 crisis
Eva Guerra, Director of the EGADE MBA in Monterrey and of the EGADE - UNC Charlotte MBA in Global Business & Strategy, underscores the importance of internal marketing in the creation of a positive work environment and the transformation of employees into brand ambassadors.
Business Territory forms part of the Tec Sounds podcast bar, and is available on Spotify, Amazon Music, Apple Podcasts, and Google Podcasts.
Listen to a new episode every Tuesday!
