José Tam, Vice-President of Digital Transformation at Softtek, and Raúl Montalvo, Director of EGADE Business School at Guadalajara site, participate in a webinar from the EGADE Future Forum series.

By JOSÉ ÁNGEL DE LA PAZ | EGADE BUSINESS SCHOOL

“It doesn’t matter which strategic plan we have, it needs to be updated now,” urged José Tam, Vice-President of Digital Transformation at Softtek.

The executive warned during the webinar “Digital transformation in business”, from the EGADE Future Forum series, that the health measures to prevent COVID-19 from spreading have left permanent changes that will force companies to reset their strategies.

“The whole concept of the Low Touch Economy is something we have learned, because we, as individuals, consumers and executives, have changed our behavior, our way of buying, our way of interacting, and even the criteria we use for decision making,” he said.

Tam pointed out that in these times of pandemic, customers have learned that technology can be an ally.

“They are getting very used to self-service, to having digital channels available, in order to live their lives at home, with little interaction, endeavoring to protect their health as much as possible, and that’s why they are enthusiastic and willing to experience new business models,” he indicated.

He went on to explain that companies have learned to use more data and recognized the importance of capitalizing on the technology they have on hand.

“We have the opportunity to start over with a clean slate. A change in attitude requires a change in mentality, and, today, this is the greatest challenge companies face,” he stated.

Raúl Montalvo, Director of EGADE Business School at Guadalajara site, moderated the webinar which can be viewed in full here.