Research Group
Social Innovation and Sustainability

The Strategically-Focused Research Group in Social Innovation and Sustainability seeks to bring business and society into alignment by developing business models to solve social and environmental problems in Latin America.

First, we test known business models for solving social problems in order to understand the context and institutions of Latin America and validate these business models in order to determine whether they solve social problems in Latin America (ex., microfinance, base of the pyramid models, corporate social responsibility, human resources management and stakeholder management). Second, we seek to understand the mechanisms of business models that affect social problems. We ask what factors limit effectiveness of current business models? What factors improve effectiveness of current business models? Third, we seek to develop new business models for Latin America by establishing their validity and ability to solve environmental and social problems in the region.

Research Areas

  • Circular economy
  • Corporate social responsibility
  • Human resources management in a changing social and environmental context
  • Services at the base of the pyramid
  • Social enterprise and social entrepreneurship
  • Sustainable wealth creation through innovation and enabling technology


Name Campus Rank in National
Researchers System
Bryan William Husted Corregan scholar email EGADE Monterrey 3
Carlos Scheel Mayenberger scholar email EGADE Monterrey 1
Claudia Ramos Garza email EGADE Monterrey  
Daniel Maranto Vargas scholar email EGADE Monterrey  
Eduardo Enrique Aguiñaga Maldonado scholar email EGADE Monterrey 1
Eva María Guerra Leal scholar email Monterrey  
Francisco Alfonso Espinoza Sánchez email Monterrey C
Gabriela Monforte García email Monterrey  
Javier Francisco Reynoso Javier scholar email EGADE Monterrey 1
Oscar Eliud Ortíz Mendoza scholar email Monterrey C
Sergio Manuel Madero Gómez scholar email Monterrey 2

Scientific Publications

  • Barboza, G., Pede, V., Madero, S. (2021). Shared social responsibility. Dual role of consumers as stakeholders in firm strategy. Social Responsibility Journal, 17(1) 48-68
  • Cantú, A., Aguiñaga, E., Scheel, C. (2021). Learning from failure and success: The challenges for circular economy implementation in SMEs in an emerging economy. Sustainability (Switzerland), 13(3) 1-34
  • Layrisse, F., Reficco, E., Barrios, A. (2021). What social enterprises can learn from the freemium business model. Academia Revista Latinoamericana de Administracion,34(1) 165-181
  • Briscoe, J.P., Kaše, R., Dries, N. and 43 more (...) (2021). Here, there, & everywhere: Development and validation of a cross-culturally representative measure of subjective career success. Journal of Vocational Behavior,130
  • Reficco, E., Layrisse, F., Barrios, A. (2021). From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research,125720-732
  • Montiel, I., Cuervo-Cazurra, A., Park, J., Antolin-López, R., and Husted, B.W. (2021).Implementing the United Nations’ Sustainable Development Goals in international business. Journal of International Business Studies,52(5) 999-1030
  • Boodoo, M.U., Henriques, I., Husted, B.W. (2021). Putting the “Love of Humanity” Back in Corporate Philanthropy: The Case of Health Grants by Corporate Foundations. Journal of Business Ethics,
  • Husted, B.W. (2021). Buen vivir: A path to reimagining corporate social responsibility in Mexico after COVID-19. Sustainability (Switzerland), 13(11)
  • Leal, A.R., Husted, B.W., Flores Segovia, M.A. (2021). Environmental performance spillovers among Mexican industrial facilities: The case of greenhouse gases. Journal of Business Research, 135711-720
  • Aguiñaga, E., Leal, A.R. (2021). Supply chain management, humanistic management and circular economy: Fostering industry innovation and decent work through responsible consumption and production through partnerships. Humanistic Management in Latin America, 83-98
  • Mohammad, S., Husted, B.W. (2021). Innovation, new ventures, and corruption: Evidence from India. Journal of Business Venturing Insights, 16
  • Vázquez-Parra, J.C., Arredondo-Trapero, F.G., Guerra-Leal, E.M. (2021). Managing sexual orientation, gender identity, and CSR. International Journal of Organizational Diversity,21(1) 13-30
  • Monforte-García, G., Arredondo-Trapero, F.-G. (2021). Service-learning, a trigger for the ethical reflection of professionals. Revista Iberoamericana de Educacion Superior,12(34) 196-213
  • Leal, A.R., Perez-Castillo, D., Amorós, J.E. and Husted, B.W. (2020). Municipal green purchasing in Mexico: Policy adoption and implementation success. Sustainability (Switzerland),12(20) 1-26
  • Henriques, I., Husted, B.W. (2020). Designing better CSR initiatives. Rutgers Business Review, 5(2) 185-193
  • Jaén, M.H., Reficco, E., Berger, G. (2020). Does Integrity Matter in BOP Ventures? The Role of Responsible Leadership in Inclusive Supply Chains. Journal of Business Ethics.
  • Arredondo-Trapero, F.G., Vázquez-Parra, J.C., Guerra-Leal, E.M. (2020). Information and communication technologies and their impact on competitiveness in Latin America. Journal of Technology Management and Innovation, 15(4) 43-53
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2020). Ambidexterity responses to security risk institutional context. International Journal of Emerging Markets,16(3) 448-467
  • Tuominen, T., Edvardsson, B., Reynoso, J. (2020). Institutional change and routine dynamics in service ecosystems. Journal of Services Marketing,34(4) 575-586
  • Valerio-Ureña, G., Herrera-Murillo, D., Madero-Gómez, S. (2020). Analysis of the presence of most best-ranked universities on social networking sites. Informatics, 7(1)
  • Scheel, C., Aguiñaga, E., Bello, B. (2020). Decoupling economic development from the consumption of finite resources using circular economy. A model for developing countries. Sustainability (Switzerland),12(4)
  • Madero Gómez, S., Ortiz Mendoza, O.E., Ramírez, J. and 1 more (...) (2020). Stress and myths related to the COVID-19 pandemic’s effects on remote work. Management Research, 18(4) 401-420
  • Lopez, A., Guerra, E., Gonzalez, B. and 1 more (...) (2020). Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. Journal of Marketing Analytics, 8(4) 203-223
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). The rise and stall of stakeholder influence: How the digital age limits social control. Academy of Management Perspectives,34(1) 48-64
  • Husted, B.W., Salazar, J. (2020).Reducing inequalities: Toward the development of a market for income inequality. Journal of Cleaner Production, 245
  • Good, J., Husted, B.W., Palomares-Aguirre, I. and 1 more (...) (2020). Who responds to whom and for what? A grounded theory analysis of social responsibility in the 1857 Frankfurt Bienfaisance Congress. Journal of Management History, 27(3) 359-388
  • Cárdenas-Barrón, L.E., Reynoso, J., Edvardsson, B. and 1 more (...) (2020). Inventory model optimization revisited: Understanding service inventories to improve performance. Scientia Iranica, 27(3 E) 1572-1592
  • Andresen, M., Apospori, E., Gunz, H. and 49 more (...) (2020). Careers in context: An international study of career goals as mesostructure between societies' career-related human potential and proactive career behaviour. Human Resource Management Journal, 30(3) 365-391
  • Hielscher, S., Husted, B.W. (2020). Proto-CSR Before the Industrial Revolution: Institutional Experimentation by Medieval Miners’ Guilds. Journal of Business Ethics,166(2) 253-269
  • Barnett, M.L., Henriques, I., Husted, B.W. (2020). Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact. Journal of Management, 46(6) 937-964
  • Contreras, F., Juarez, F., Cuero Acosta, Y.A. and 9 more (...) (2020). Critical factors for innovative work behaviour in Latin American firms: Test of an exploratory model. Cogent Business and Management, 7(1)
  • Reficco, E., Jaén, M.H., Trujillo, C. (2019). Beyond Knowledge: A Study of Latin American Business Schools’ Efforts to Deliver a Value-Based Education. Journal of Business Ethics, 156(3) 857-874
  • Husted, B.W., Sousa-Filho, J.M.D. (2019). Board structure and environmental, social, and governance disclosure in Latin America. Journal of Business Research, 102220-227
  • Valtakoski, A., Reynoso, J., Maranto, D. and 2 more (...) (2019). Cross-country differences in new service development: The moderating effects of national culture. Journal of Service Management, 30(2) 186-208
  • Chinchilla, A., Sepúlveda, C.J., Madero, S. (2019). The facilitating dynamic of customer-employee satisfaction: Contributions from the person-centred approach to service encounters. International Journal of Services and Operations Management,32(3) 339-361
  • Briseño, A., Leal, A.R., Aguiñaga, E. and 1 more (...) (2019). Lost in translation: Lessons learned from instrument translation on entrepreneurial learning versatility in Mexico. Management Research,17(1) 2-23
  • Carrillo, F.J., Edvardsson, B., Reynoso, J. and 1 more (...) (2019). Alignment of resources, actors and contexts for value creation: Bringing knowledge management into service-dominant logic. International Journal of Quality and Service Sciences, 11(3) 424-438
  • Mohammad, S., Husted, B.W. (2019). Law-abiding organizational climates in developing countries: The role of institutional factors and socially responsible organizational practices. Business Ethics,28(4) 476-493
  • Smale, A., Bagdadli, S., Cotton, R. and 40 more (...) (2019). Proactive career behaviors and subjective career success: The moderating role of national culture. Journal of Organizational Behavior, 40(1) 105-122
  • Barrios, A., Reficco, E., Taborda, R. (2019). Training effects on subsistence entrepreneurs’ hope and goal attainment. Education and Training, 61(7-8) 895-917
  • Ramos-Garza, C., Ramos-Garza, L. (2019). Leadership and culture of innovation. Innovation and Entrepreneurship: A New Mindset for Emerging Markets, 159-188
  • de Bakker, F., Crane, A., Henriques, I. and 1 more (...) (2019). Publishing Interdisciplinary Research in Business & Society. Business and Society, 58(3) 443-452
  • Joncourt, S., Gebauer, H., Reynoso, J. and 3 more (...) (2019). Extending the base-of-the-pyramid concept. Service Science,11(3) 241-261
  • Crane, A., de Bakker, F.G.A., Henriques, I. and 1 more (...) (2019). Taking Stock at Business & Society: Reflections on Our Tenure as Co-Editors, 2015-2019. Business and Society, 58(8) 1483-1495
  • Reynoso, J., Cabrera, K. (2019). Managing informal service organizations at the base of the pyramid (BoP). Journal of Services Marketing, 33(1) 112-124
  • Briseño, A., Husted, B.W., Rocha, J.M. (2019). Methodological problems in research on the diffusion of management practices. Contaduria y Administracion,64
  • Barnett, M.L., Henriques, I., Husted, B.W. (2018). Governing the void between stakeholder management and sustainability. Advances in Strategic Management, 38121-143
  • Di Pietro, L., Edvardsson, B., Reynoso, J. and 3 more (...) (2018). A scaling up framework for innovative service ecosystems: lessons from Eataly and KidZania. Journal of Service Management, 29(1) 146-175
  • Palomares-Aguirre, I., Barnett, M., Layrisse, F. and 1 more (...) (2018). Built to scale? How sustainable business models can better serve the base of the pyramid. Journal of Cleaner Production, 1724506-4513
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 42 more (...) (2018). Monetary Intelligence and Behavioral Economics Across 32 Cultures: Good Apples Enjoy Good Quality of Life in Good Barrels. Journal of Business Ethics, 148(4) 893-917
  • Benítez, I.A., Monforte García, G. (2018). Public water services, public value and sustainability: The Monterrey metropolitan area case. Gestion y Politica Publica, 27(1) 149-179
  • Aguiñaga, E., Henriques, I., Scheel, C. and 1 more (...) (2018). Building resilience: A self-sustainable community approach to the triple bottom line. Journal of Cleaner Production, 173186-196
  • Tang, T.L.-P., Sutarso, T., Ansari, M.A. and 44 more (...) (2018). Monetary Intelligence and Behavioral Economics: The Enron Effect—Love of Money, Corporate Ethical Values, Corruption Perceptions Index (CPI), and Dishonesty Across 31 Geopolitical Entities. Journal of Business Ethics, 148(4) 919-937
  • Reficco, E., Gutiérrez, R., Jaén, M.H. and 1 more (...) (2018). Collaboration mechanisms for sustainable innovation. Journal of Cleaner Production, 2031170-1186
  • Rubalcaba, L., Lagunes, H., Reynoso, J. (2018). Service innovation in developing economies. A Research Agenda for Service Innovation, 68-84
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018).HRM in Mexico, Central America, and the Caribbean. Handbook of Research on Comparative Human Resource Management: Second Edition,408-426
  • Good, J., Vargas Montes, P., Husted, B.W. and 1 more (...) (2018). From Manhattan to Tenochtitlán: identifying ethical commercial norms. Journal of Management History,24(4) 435-456
  • Madero-Gómez, S.M., Olivas-Luján, M.R. (2018). Managing employee rewards in Mexico in search of competitive advantage. The Routledge Companion to Reward Management, 386-391
  • Bapuji, H., Husted, B.W., Lu, J. and 1 more (...) (2018). Value Creation, Appropriation, and Distribution: How Firms Contribute to Societal Economic Inequality. Business and Society, 57(6) 983-1009
  • de Bakker, F.G.A., Crane, A., Henriques, I. and 1 more (...) (2018). What Makes For an Exemplary Contribution? Introducing the Business & Society Best Article Award. Business and Society, 57(7) 1291-1300
  • Crane, A., Henriques, I., Husted, B.W. (2018). Quants and Poets: Advancing Methods and Methodologies in Business and Society Research. Business and Society,57(1) 3-25
  • Rodríguez-Aceves, L., Madero, S., Valerio-Ureña, G. (2018). Perceptions about the usefulness of online social networks in the workplace. Estudios Gerenciales, 34(147) 149-157
  • Ramirez, J., Vélez-Zapata, C., Madero, S. (2018). Ambidexterity strategies in illegitimate institutional contexts: the role of informal institutions. Management Research, 16(2) 197-218