Pedro is passionate about higher business education, with a career of more than 25 years in public, private and non-profit institutions. This experience has given him a unique understanding of business and a comprehensive perspective of the world in which they operate, making it easier for leaders and organizations to thrive in their business ecosystem. At the beginning of his professional life, Pedro collaborated in the promotion of investment projects of foreign companies in our country. Through the Tecnológico de Monterrey, he has participated as a consultant in the Institute of Family Businesses, the Eugenio Garza Lagüera Entrepreneurship Institute, the Award for the Best Mexican Companies awarded jointly with Deloitte and Citibanamex, and Executive Education at EGADE Business School. His teaching and research activities focus on innovative entrepreneurship. His most recent publications address the creation of new companies and the growth aspirations of Mexican entrepreneurs, mainly based on data from the Global Entrepreneurship Monitor (GEM) project. Likewise, he actively participates in different national and international forums that promote the entrepreneurial mentality. He is currently a member of the Academic Senate of Tecnológico de Monterrey and Chapter Advisor of Beta Gamma Sigma.

He is currently the director of the MBA program at EGADE Business School in Monterrey and Guadalajara.